Summary
Overview
Work History
Education
Skills
Timeline
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AAKRITI MITTAL

Gurugram, India

Summary

Experienced event marketing professional with 7+ years in marketing with global expertise in managing high impact B2B and IT services events across US, EMEA market. Skilled in strategic event planning, lead generation, CRM and ABM driven campaigns and cross functional collaboration. Proven track record in driving lead conversion and pipeline growth through major industry events

Overview

7
7
years of professional experience

Work History

Senior Associate – Marketing

Qualitest Group
03.2022 - Current
  • Managed over 20+ global events annually, including SAP sapphire, SAP Utilit, Ai 4 etc. in US region and SAP Madrid, NWL, UKISUG in UK region
  • Consistently delivered average lead conversions of 200 from large events and 40-50 from smaller events.
  • Successfully executed ABM campaigns by building right ICP data using Salesforce, Marketing Automation, Linkedin Sales Navigator, Zoominfo, and ABM platforms.
  • Managed end-to-end event logistics, including vendor sourcing, event checklists via sponsor portal, contracting, budget negotiation, and on-site operations.
  • Skilled in CRM data management: pre-event database building, lead collection, clean-up, and prompt CRM updates aligned to sales ownership.
  • Collaborated closely with cross- functional teams and partners to coordinate marketing efforts and logistics for partner events, ensuring seamless execution
  • Strong project management, communication, and stakeholder coordination skills to drive smooth event execution and measurable business outcomes.
  • Developed and presented an annual global event plan to leadership, outlining key events across US, UK, MENA, and Europe markets, complete with detailed budget forecasts aligned to business priorities and ROl targets.

Freelancing – Marketing Specialist

11.2020 - 02.2022
  • Partnered with small to mid-size businesses with marketing needs ranging from direct marketing to social media, B2B client acquisition and data analysis.
  • Analyzed market trends to identify growth opportunities and provided a list of target leads.
  • Conducted research to develop targeted marketing campaigns.

Assistant Manager – Sales & Marketing

Walmart India
05.2018 - 10.2020
  • Oversaw sales & B2B marketing of the Punjab region.
  • Responsible for delivering on category profitability objectives (from 30% to 40% growth rate)
  • Collaborated with the buyers on pricing and inventory planning, analyzing sale reports evaluating sales trends, and other category-level insights
  • Managed a team of 20 people in marketing and got experience in working with cross-functional teams.
  • Conducted extensive market research & consumer analysis while launching new products, and arranging promotional activities and campaigns.
  • Drive more walk-in members to achieve buying member goals (Conversion rate 70%).
  • Contributed directly to sales of over Rs 60 lakh for Diwali Gifting during the year 2018 (against segment target of 7 cr & personal target of 50 lakhs) and Rs 1 cr in 2019 (against segment target of 8.4 cr & personal target of 80 lakhs).

Education

PGDM - Marketing

Institute of Management Technology (IMT)
Hyderabad
2018

Semester Exchange Program - Marketing

ESC Rennes School of Business
2017

BTech - Electronics

Kurukshetra University
2016

Skills

  • MS Excel, PowerPoint, Power BI, SQL, Adobe Illustrator, Salesforce, Outreach, Hubspot, LinkedInNavigator, Zoominfo
  • “Business Analytics: From Data to Insights” by the Wharton University Of Pennsylvania
  • Foundation of Project Management by Google
  • “Walton’s Leading others Program” by Walmart India, 2019

Timeline

Senior Associate – Marketing

Qualitest Group
03.2022 - Current

Freelancing – Marketing Specialist

11.2020 - 02.2022

Assistant Manager – Sales & Marketing

Walmart India
05.2018 - 10.2020

PGDM - Marketing

Institute of Management Technology (IMT)

Semester Exchange Program - Marketing

ESC Rennes School of Business

BTech - Electronics

Kurukshetra University

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