Adriana Sasu
Zurich
Summary
Digital Marketing Specialist with 7 years of experience building brands and highlighting product attributes. Audience-focused marketer using creative means to reach untapped demographics. Timeline-driven product promoter generating leads and promoting brand proliferation.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Digital Specialist
EssenceMediacom
Zurich
12.2021 - 03.2023
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Supervised the execution and management of text, banner, video and other types of ad campaigns.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Worked on the Coca-Cola, Mars and Bayer brands, as well as Universal Pictures.
Digital Account Manager
Initiative Media
Bucharest
01.2020 - 11.2021
- Planned advertising campaigns for digital channels.
- Negotiated with vendors to obtain most cost-effective pricing for media buying.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Worked closely with customers to determine appropriate media offerings and strategies for business needs.
- Collaborated with other departments to coordinate strategic marketing activities.
- Collected and analyzed market research data for use in forecasting.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Delivered marketing strategy updates to upper-level management.
- Expanded personnel skill sets by mentoring the digital team both individually and in groups.
- Developed marketing strategies based on corporate objectives and market trends.
- Conducted research to determine ideal markets and target audiences for products and services.
- Supervised the execution and management of text, banner, video and other types of ad campaigns.
- Worked on brands like Lidl, BMW & MINI, LEGO, Electronic Arts, Accenture and many others.
Digital Media Planner
Initiative Media
Bucharest
04.2018 - 12.2019
- Maintained strong working relationships with clients, vendors, publishers and creative resources to boost effective campaigns.
- Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns.
- Participated in client meetings, discussing media planning and presentation strategy sessions.
- Managed day-to-day relationships with media partners suppliers.
- Optimized recommendations through pacing and analytics reports detailing insights, implications and optimizations.
- Influenced clients' media strategy to deliver innovative strategic media solutions.
- Analyzed campaigns against channel best practices to maintain optimal performance.
- Assessed ongoing campaign performance with strategic analysis.
- Identified risks and opportunities for lead generation, media optimization, conversion rates and application yield rates.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Executed and managed banner, video and other non-text link ad campaigns.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Prepared and presented reports to update stakeholders about success of each strategy.
Marketing Manager
Eco Tea Family
Bucharest
01.2016 - 04.2018
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Tracked, analyzed and reported on marketing program results.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed social media marketing strategies to help brand company and increase sales.
- Prepared and sent proposals to prospective clients.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Interviewed and hired talented individuals to add value to the team.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Supervised creation of marketing materials and collateral.
- Planned advertising campaigns for online, print and other mediums.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Education
Some College (No Degree) - Public Relations, Advertising, and Applied Communication
University of Bucharest
BucharestSkills
- Web analytics
- Marketing strategies
- Digital marketing
- Campaign execution
- Brand strategy
- Multi-channel marketing
- Graphic design
- Project management
- Social media tools
- Digital media
- Data analytics
- KPI monitoring
- Google Analytics
- Industry trend understanding
- Keyword analysis
- Keyword research
- Account management
- Client relationship management
Languages
Romanian
First Language
English
Proficient
C2
Spanish
Advanced
C1
Affiliations
- WEBSTOCK - Best use of Video - VEKA Romania - Silver Award
- Google Partners Digital Champion in Smart Bidding Issued by Serkan Girgin, Head of Google Partners EMEA, Google LLC · Mar 2020
Awarded for successfully completing Google Partners Digital Champions track, and becoming a trainer in Smart Bidding.
Certification
- Certified Google Smart Bidding Trainer, Google LLC - 2020
Timeline
Senior Digital Specialist
EssenceMediacom
12.2021 - 03.2023
Digital Account Manager
Initiative Media
01.2020 - 11.2021
Digital Media Planner
Initiative Media
04.2018 - 12.2019
Marketing Manager
Eco Tea Family
01.2016 - 04.2018
Some College (No Degree) - Public Relations, Advertising, and Applied Communication
University of Bucharest