AISHWARYA VANGARA

• Led global innovation across the Baby Care and Hair Care categories, driving both New Product Development (NPD) and Existing Product Development (EPD) from concept creation to market execution. Achieved a 95% on-time delivery rate across complex multi-country project pipelines.
• Created comprehensive business plans that encompass market research, trends, opportunities, competitive landscape, NPD/EPD activities and Campaign plans.
• Delivered the highest FY2024 cost savings in the brand function by optimizing scope, agency partnerships, and resource allocation without compromising on creative quality.
• Relaunched three-tier Baby Care portfolio valued at CHF 260+ Mn, facilitating premiumisation and global scalability.
• Premiumised a CHF 200 Mn baby care range, India's No. 1 baby care brand.
• Launched Baby Pure Cow Ghee range (CHF 32 Mn) by identifying need gap for sensitive skin babies and Botanique range (CHF 35 Mn) to address preferences of high-value consumers seeking organic formulations.
• Reversed degrowth in the diaper business by analysing consumer behaviour and launching three sub-brands across modern trade, e-commerce, and rural markets.
• Defined product positioning and pack design of Premium Baby sunscreen, translating safety, efficacy, and premium cues into a clear onshelf identity.
• Launched Himalaya Ayurveda Secrets, a premium Ayurvedic sub-brand built around authentic processes to stand out in a cluttered natural space often misunderstood as ayurvedic.
• Honored with internal excellence award 3 years in a row in innovation delivery, recognized for driving efficiency, elevating design quality, and consistently delivering results under high-pressure timelines.

• Led the creation of advertisements from concept to delivery.
• Oversaw end-to-end product launches, coordinating cross-functional teams to ensure timely execution across multiple projects.
• Managed brand budgets and tracked monthly spend to ensure cost-effective campaigns; negotiated with agencies and vendors to maximize budget efficiency.
• Interpreted IMRB and Nielsen data to monitor brand health metrics such as market share, penetration, and consumer sentiment, benchmarking against competitors.
• Tracked KPIs across campaigns and product launches to assess ROI and refine future marketing strategies.
• Conducted continuous market research and competitive analysis to identify emerging trends and inform strategic decisions.
• Designed geo-targeted campaigns based on pan-India sales data, tailoring activations to high-, mid-, and low-performing regions to maximize reach and impact.
• Led Go-To-Market (GTM) strategies for new product developments, ensuring seamless 360 launches across retail, digital, and e-commerce channels.
• Maintained consistent brand identity across all consumer touchpoints, including packaging, digital assets, and in-store POSM.
• Directed creative development and location strategy for seasonal out-of-home campaigns to improve brand visibility.
• Analyzed daily sales and stock movement across supply chain nodes to ensure inventory efficiency during seasonal peaks.
• Led the creation and maintenance of Knorr India website.

• Conducted analysis on Pricing, Packaging, Promotions and Consumer Behaviour through market visits during Big Day sale.
• Created a competition benchmark based on ingredients of the key players in the market. Suggested new upcoming trends.