Summary
Overview
Work History
Education
Skills
Software
Languages
Timeline
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Akskay Kumar

Chandigarh

Summary

Dynamic Marketing Executive with a proven track record at FIRMINIQ Systems Pvt. Ltd., driving lead generation through innovative campaigns and strategic stakeholder collaboration. Expert in CRM analytics and B2B marketing strategies, achieving a 25% increase in lead conversion. Adept at market research and competitive analysis, fostering client engagement and delivering impactful results.

Overview

2
2
years of professional experience

Work History

Marketing Executive

FIRMINIQ Systems Pvt. Ltd.
06.2023 - Current
  • Participated in brainstorming sessions with clients & stakeholder's to generate creative ideas for campaigns.
  • Generated 150+ MQLs/SQLs annually through LinkedIn & Email outreach, improving lead conversion by 25% YoY.
  • Coordinated directly with stakeholders(CEO & Partners) and operational teams to verify alignment of marketing initiatives with company goals.
  • Collaborated with content & design teams to improve & create presentations decks, one-pagers, web-content, social-content, commercials,.. etc. for various marketing campaigns.
  • Conducted market segmentation & ICP refinement, increasing lead qualification by 35% YoY.
  • Analyzed industry trends/preferences, and benchmarked competitors to form counter-marketing strategies.
  • Ran customized campaigns via CRM's like Zoho, hubspot, etc. to keep existing con
  • Created reports to track performance of marketing campaigns and suggest improvements.
  • Conducted primary and secondary research to better understand customer needs, behaviors, and analyzed industry trends/preferences & benchmarked competitors to form counter-marketing strategies, resulting in increase in response rate by 25%. YoY.

Education

MBA - Marketing & HR

Himachal Pradesh University Business School
Shimla, India
08-2018

Bachelor of Technology - Mechanical Engineering

Bahra University
Solan
08-2015

Skills

  • Lead Generation & Prospect Analysis
  • Email & LinkedIn Marketing
  • CRM(Zoho & Hubspot) Analytics
  • Campaign Management & Segmented Targeting
  • B2B (Marketing & Sales) Strategy & Client Engagement
  • Marketing Research & Competitive Analysis
  • RFP/Proposal Development

Software

CRM(Zoho & Hubspot)

MS Office

Adobe

Languages

English
Advanced (C1)
Hindi
Advanced (C1)
Punjabi
Elementary (A2)

Timeline

Marketing Executive

FIRMINIQ Systems Pvt. Ltd.
06.2023 - Current

MBA - Marketing & HR

Himachal Pradesh University Business School

Bachelor of Technology - Mechanical Engineering

Bahra University

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Akskay Kumar