Alejandro Lifschitz
Communication and Digital Marketing Manager
Lausanne
Summary
Expert in with more than 25 years of global experience in communications, PR, content production, journalism, editing and strategic planning. Strong focus on narrative's development and delivery.
Overview
32
32
years of professional experience
3
3
Languages
Work History
Associate Director, Digital Engagement & Marketing
International Olympic Committee
Lausanne
2022.07 - Current
- Led the Olympic social media strategy, delivering record-breaking results for Paris 2024: 55,000+ assets in 9 languages, 154M followers (+25%), and 18B engagements - the highest ever for a sports institution.
- Transformed the Olympic brand with a youth-focused, entertainment-first approach, launching the 'Olympics, Sports and More than Sports' platform and shifting from event-based to year-round engagement.
- Created and executed an innovative global PR campaign, engaging media beyond traditional channels and expanding narrative reach across culture, lifestyle, and entertainment.
- Directed the IOC's institutional website and content ecosystem, evolving tone and creative strategy to significantly boost engagement per post.
- Managed a global team across 12+ countries, scaling to 120 during Games time, and launched the 'Let's Move' initiative - inspiring 30M+ children to be active in India alone (2023-2024).
Media Relations Manager
International Olympic Committee
Lausanne
2020.03 - 2022.07
- Planned and delivered strategic PR campaigns, managed media and stakeholder inquiries, and crafted press releases to ensure consistent and impactful external communication.
Head of Digital Communications
Lausanne 2020 Winter Youth Olympic Games Organizing Committee
Lausanne
2019.01 - 2020.03
- Responsible for planning, content production and delivering digital strategy for local, regional and global markets turning Lausanne 2020 into a successful event with an attendance of 600,000 people.
Director of Communications
Buenos Aires 2018 Youth Olympic Games Organizing Committee
Buenos Aires
2017.08 - 2018.12
- Heading a communications operation with more than 100 staffers during Games Time. Spokesperson for the Organizing Committee. Liaison with domestic and international media, International Sports Federations, National Olympic Committees and athletes. Led by innovation and a strong engagement, Buenos Aires 2018 gathered more than one million sports fans.
Media Strategist for Hispanic America
Rio 2016 Olympic Games Organizing Committee
Rio De Janeiro
2014.10 - 2017.04
- Representative of Rio 2016 Organizing Committee before Hispanic media. Developing key messages, campaigns and delivering strategy.
Bureau Chief, South Latam
Thomson Reuters
Buenos Aires
2010.07 - 2014.10
- Responsible for multimedia content production (English and Spanish) in Argentina, Bolivia, Chile, Paraguay, Peru, and Uruguay. In charge of more than 50 people.
Editor-in-chief, Latam Spanish Language News Service
Thomson Reuters
Santiago De Chile
2005.05 - 2010.07
- Heading 80 Spanish language correspondents and editors across Latin America. Covering major stories in the continent. Budget planning and delivery.
Deputy News Editor, Spanish Domestic Service
Reuters News
Madrid
2002.06 - 2005.05
- Covering and editing news on Spain's corporate and energy sector.
Argentina, Uruguay and Paraguay's News Editor
Reuters News
Buenos Aires
1998.04 - 2002.07
- Responsible for the Spanish language service newsfeed. Wide range of coverage from general news to commodities stories.
Editor, International Economy Section
El Cronista Comercial Newspaper
Buenos Aires
1994.08 - 1998.04
- Covering main international events affecting Latin America's economy and markets.
War Correspondent
Freelance reporter
Sarajevo
1993.01 - 1994.07
- Covering the siege of B and H's capital city.
Education
Communications Degree -
Buenos Aires University
Skills
Leadership
Storytelling
Comms
Training
- Management Challenge - New York-London
- Hostile Environment - Mexico City
- Journalism Ethics - Miami, New York, London
- Digital Filmmaking - Buenos Aires
Timeline
Associate Director, Digital Engagement & Marketing
International Olympic Committee
2022.07 - Current
Media Relations Manager
International Olympic Committee
2020.03 - 2022.07
Head of Digital Communications
Lausanne 2020 Winter Youth Olympic Games Organizing Committee
2019.01 - 2020.03
Director of Communications
Buenos Aires 2018 Youth Olympic Games Organizing Committee
2017.08 - 2018.12
Media Strategist for Hispanic America
Rio 2016 Olympic Games Organizing Committee
2014.10 - 2017.04
Bureau Chief, South Latam
Thomson Reuters
2010.07 - 2014.10
Editor-in-chief, Latam Spanish Language News Service
Thomson Reuters
2005.05 - 2010.07
Deputy News Editor, Spanish Domestic Service
Reuters News
2002.06 - 2005.05
Argentina, Uruguay and Paraguay's News Editor
Reuters News
1998.04 - 2002.07
Editor, International Economy Section
El Cronista Comercial Newspaper
1994.08 - 1998.04
War Correspondent
Freelance reporter
1993.01 - 1994.07
Communications Degree -
Buenos Aires University