Alexandra Borgeaud
Baden
Summary
Dynamic and results-oriented leader with a proven track record in driving account growth, customer retention, and digital transformation within SaaS and B2B environments. Skilled in developing and executing high-impact success strategies, leading complex cross-functional initiatives, and maximizing customer lifetime value (CLV) through data-driven insights and technical expertise. Passionate about change management, strategic adoption planning, and operational excellence.
Overview
13
13
years of professional experience
Work History
Project Manager
Fotoware AG
10.2023 - Current
- Lead and mentor cross-functional teams to execute high-impact SaaS implementations and digital transformation projects
- Define and implement customer success strategies, ensuring seamless onboarding, platform adoption, and long-term engagement
- Spearhead change management initiatives, optimizing migration processes for Digital Asset Management (DAM) solutions
- Own strategic account growth, fostering high-value relationships and maximizing revenue potential
- Oversee resource allocation and risk management, ensuring efficiency, scalability, and customer satisfaction
Customer Success Manager
Plume Design Inc
03.2021 - 07.2023
- Designed and led customer growth strategies, achieving record-high adoption and retention rates
- Conducted Quarterly Business Reviews (QBRs) and provided C-level stakeholders with data-driven insights to enhance platform ROI
- Championed strategic upselling & expansion, identifying new opportunities and increasing account value
- Drove operational excellence by optimizing processes and leveraging analytics for performance improvements
Co-Founder & Managing Director
Coffeemafia.ch
04.2019 - 05.2022
Customer Service Coordinator (Temp)
Liberty Medical Switzerland AG
09.2020 - 02.2021
Co-Founder & Business Lead
Kita Baeredoerfli (Pekele GmbH)
01.2015 - 01.2019
Acquisition Sales Representative
Lenovo Schweiz GmbH
12.2011 - 01.2015
Education
Litterature -
Université de Lausanne
08.2005
Skills
- Executive Leadership & Strategy
- Customer Success & SaaS Growth
- Digital Transformation & Change Management
- Enterprise Account Expansion
- Executive Stakeholder Engagement
- Data-Driven Analysis Skills
- Cross-Functional Leadership
- Process Optimization & Operational Efficiency
Accomplishments
- Exceeded adoption & retention goals by designing and executing customer success initiatives that ensured seamless product integration, driving long-term engagement and loyalty.
- Accelerated revenue growth by leading high-value upsell & expansion strategies, consistently surpassing sales and retention targets.
- Transformed customer engagement by implementing scalable onboarding frameworks and leveraging data-driven insights to optimize customer experience and platform adoption.
- Led large-scale digital transformation projects, successfully managing DAM system migrations and minimizing disruption while enhancing operational efficiency.
Languages
French
German
English
Software
Salesforce
ClickUp/Asana/Timelog
Postman (RestAPI)
Hubspot/Outreach
Miro
Tableau
Office 365/Co-Pilot/Azure
ChatGPT
Google Workspace/Office 365
MacOs/Windows
Timeline
Project Manager
Fotoware AG
10.2023 - Current
Customer Success Manager
Plume Design Inc
03.2021 - 07.2023
Customer Service Coordinator (Temp)
Liberty Medical Switzerland AG
09.2020 - 02.2021
Co-Founder & Managing Director
Coffeemafia.ch
04.2019 - 05.2022
Co-Founder & Business Lead
Kita Baeredoerfli (Pekele GmbH)
01.2015 - 01.2019
Acquisition Sales Representative
Lenovo Schweiz GmbH
12.2011 - 01.2015
Litterature -
Université de Lausanne
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