Alexia De Skowronski
Küsnacht
Summary
Dedicated and organised professional with a proven track record of achieving business objectives and adapting to new challenges.
Strives to work under pressure and improve the organisation's brands.
Results-oriented, skilled in brand management, social media engagement and implementing strategic marketing campaigns to improve efficiency and performance.
Detail-oriented team player with strong organisational skills. Ability to manage multiple projects simultaneously with a high degree of accuracy.
Overview
18
18
years of professional experience
Work History
Head of Customer Marketing
Flusso Limited
03.2021 - 11.2023
- Develop and implement a comprehensive global Marketing Strategy and plans that align with business goals and targets, and include contribution to revenue, as well as market leadership.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- In charge of the Rebranding.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Salesforce improvement
- Responsible of the Tradeshows.
- Improved website visibility through development and implementation of SEO strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Post creation - content publishing - engagement - interaction - audience development.
Good understanding of analytics and KPIs to track performance. Increase number of followers for Flusso profile.
Customer Experience Specialist
U-blox
01.2020 - 03.2020
- Communication with international customers (English, Italian and French) to process and manage their orders.
- Provided knowledgeable answers to questions about product, pricing and availability.
- Worked with internal departments to meet customer's needs.
- · Order Data entry and tracking in various Software platforms.
E-commerce Project – PPE EMEA
HONEYWELL
03.2019 - 01.2020
- Successful E-commerce implementation for Dom Tom customers.
- Preparation of the A+A Safety Show exhibition where new E-commerce was introduced to Partners: Creation of all marketing collaterals for the show (overall messaging, Video, new logo, new slogan, posters, lead captures).
- Prepared a detailed Business case for e-commerce Gas Europe EMEA 2020 deployment (project mapping, financials, Marketing activities).
Customer Specialist Working on Transitions - PPE
HONEYWELL
09.2019 - 12.2019
- Coordinating transition from French Customer services sites to Poland new customer service center.
- Project scope mapping and execution.
Customer Experience Specialist - PPE EMEA
HONEYWELL
05.2018 - 06.2019
- Managed end to end (order to cash) processes for overseas French speaking (DOM TOM) key accounts and customers in Europe for PPE (Personal Protective Equipment) Product Line.
- Daily work consists of order entry, orders follow-up, invoicing, past dues tracking and payments. Also implemented pilots on e-commerce for those overseas customers, with immediate improvements on customer satisfaction.
- Involved in the selection and hiring process for new Customer Support team members for the EMEA region. regularly serve as escalation point, communicating effectively with all levels of the organization in the context of improving our ordering and invoicing processes.
- Responsible for the sales support of our Gas Detection Product line managing French and Italian customers from an order to cash process standpoint. Offering included BW Technologies, RAE Systems portable products and project based fixed gas detection systems.
Director of Corporate Sales
Berlitz
09.2005 - 09.2008
- In charge of the sales activities to corporate clients
- Self-development of a client portfolio for grand Geneva area. Created marketing presentations and pitches outlining the benefits of product/ services
- Research and identify sales opportunity, generating leads and target identification
- Understanding client requirements and customize product and services
- Successfully maintain client relationship with potential and existing clients
- Assist clients / students with practical applications in French in particular corporate meeting and pitch preparations
Skills
- Thinking outside the box and coming up with valuable and innovative ideas
- Setting goals and prioritizing them based on an action plan
- Multichannel Marketing
- Problem-solving: Adept at identifying and addressing issues to ensure smooth operations
- Marketing Strategy Development
- Campaign Planning
- Creative and Innovative
Timeline
Head of Customer Marketing
Flusso Limited
03.2021 - 11.2023
Customer Experience Specialist
U-blox
01.2020 - 03.2020
Customer Specialist Working on Transitions - PPE
HONEYWELL
09.2019 - 12.2019
E-commerce Project – PPE EMEA
HONEYWELL
03.2019 - 01.2020
Customer Experience Specialist - PPE EMEA
HONEYWELL
05.2018 - 06.2019
Director of Corporate Sales
Berlitz
09.2005 - 09.2008
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