Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Alla Zimmermann

Lausanne

Summary

Strategic Marketing and Category Management Executive with a proven track record of success in the FMCG and consumer electronics industries. Utilizes deep consumer insights to drive business transformation and growth, crafting innovative brand strategies and delivering elevated product and campaign solutions. Leverages extensive experience in diverse market environments to develop effective commercial strategies for end-to-end deployment. Known for building motivated and empowered teams, fostering talent growth, and driving exceptional results.

Overview

18
18
years of professional experience

Work History

Global Head E-Vapor

Philip Morris International
11.2022 - Current

Global Head Brand Sustainability & Innovation

Philip Morris International
08.2020 - 10.2022

Director IQOS Design - Colors, Materials, Finishes

Philip Morris International
08.2017 - 08.2020

Global Brand Director, Parliament

Philip Morris International
07.2015 - 08.2017

Director Marketing & Sales Strategy

Philip Morris International
12.2012 - 06.2015

Marketing Director

Philip Morris International
01.2009 - 11.2012

Marketing Manager

Philip Morris International
05.2007 - 12.2008

Education

Bachelor Degree - Management

Kazakhstan Instintute of Economics & Law
01.1999

Skills

  • Business Transformation Leadership
  • Comprehensive Category Management
  • Crafting Strategic Marketing Approaches
  • Product Innovation Management
  • Leading Multi-Disciplinary Groups

Languages

English
Bilingual or Proficient (C2)
Russian
Bilingual or Proficient (C2)
French
Intermediate (B1)

Timeline

Global Head E-Vapor

Philip Morris International
11.2022 - Current

Global Head Brand Sustainability & Innovation

Philip Morris International
08.2020 - 10.2022

Director IQOS Design - Colors, Materials, Finishes

Philip Morris International
08.2017 - 08.2020

Global Brand Director, Parliament

Philip Morris International
07.2015 - 08.2017

Director Marketing & Sales Strategy

Philip Morris International
12.2012 - 06.2015

Marketing Director

Philip Morris International
01.2009 - 11.2012

Marketing Manager

Philip Morris International
05.2007 - 12.2008

Bachelor Degree - Management

Kazakhstan Instintute of Economics & Law
Alla Zimmermann