Ana Beatriz Mendonça
Meierskappel
Summary
Highly experienced sales and marketing leader with a proven track record in building and optimizing commercial capabilities. Seeking to leverage over 15 years of progressive experience, including roles as International Customer Strategy Director at Reckitt, to contribute to the successful implementation of global competency frameworks, training programs, and talent development plans.
Overview
5
5
years of professional experience
Work History
International Customer Strategy Director - Retail Alliances
Reckitt
Zurich
05.2021 - Current
- Co-created joint category growth strategies within Joint Business Plans
- Applied category management expertise to drive initiatives
- Led the co-creation of omni-channel and format-level growth initiatives, expanding product access in whitespace areas and retail formats.
Trade Marketing Manager (Transition)
Reckitt
Paris
01.2020 - 05.2021
- Defined Local Success Model for Veet, Dettol and Optrex for France
- Built Trade Story for Innovation Go-To-Market.
Wellness Trade Marketing Team Lead
Reckitt
London
01.2019 - 01.2020
- Responsible for the Trade Marketing Strategy for Scholl, Durex, E45, Veet & Local Heroes
- Led Go-To-Market Strategy & Trade Stories for innovation and base business
- Oversaw development of distribution, placement, pricing & promotional strategy
- Managed talent development, leading a team of 4 direct reports.
Various Roles at Reckitt: 2008 - 2019
Reckitt
- Led holistic Trade Strategy and talents, formulated brand strategies, executed marketing plans, collaborated on category development, managed major accounts, and spearheaded projects for Reckitt from 2008 to 2019
- Roles: Head of Trade Strategy Health Australia, Senior Brand Manager Pest Control Australia, Senior Commercial Manager (Hybrid Marketing + Trade Marketing) Australia, Customer Strategy Manager Australia, Category Development Manager Pest Control & Dishwasher Australia, National Account Manager Woolworths, Sales Project Manager LATAM & APAC UK, Graduate Brazil
Education
BA, Marketing & Advertising -
ESPM Escola Superior De Propaganda E Marketing
Sao Paulo, Brazil07-2007
Skills
- Leadership: Over 15 years of progressive leadership in sales and marketing roles
- Advocacy: Advocate for Sustainability, Equity & Inclusion, co-leading with retailers & internal departments initiatives to address key topics
- Capability Building: Proven experience in designing and implementing competency frameworks and training programs
- Project/Program Management: Extensive experience overseeing successful projects in commercial roles
- Collaboration and Communication: Excellent collaboration, communication, and influencing skills
- Fluency: Fluent in English, intermediate French, native Portuguese
- Talent Rating: HiPo talent for over 5 years
Visa
Visa holder Permit B
Affiliations
- Yoga enthusiast
- Poem writer
- Mum of two, that loves spending time on fun activities
Accomplishments
- Final university paper award - Best Marketing Plan 2007, Brazil
- Reckitt Graduate Performance, 2008, Brazil
- Reckitt Sales Performance Pharmacy, 2010, Brazil
- Reckitt Best Surface Care Customer Category Plan, 2014, Australia
- Reckitt Best Range Review Results, Q2 2014, Australia
- Reckitt Best Brand Plan Execution Pest Control, 2015, Australia
- relocated internationally 5 times - 2011 through 2022
- LTI award due to continuous high performance 2022
Languages
Portuguese
First Language
English
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
International Customer Strategy Director - Retail Alliances
Reckitt
05.2021 - Current
Trade Marketing Manager (Transition)
Reckitt
01.2020 - 05.2021
Wellness Trade Marketing Team Lead
Reckitt
01.2019 - 01.2020
Various Roles at Reckitt: 2008 - 2019
Reckitt
BA, Marketing & Advertising -
ESPM Escola Superior De Propaganda E Marketing
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