Anastasia Schwinn
Zurich
Summary
Strategic and results-driven sales and marketing professional with 6+ years of experience in digital marketing, brand building, CRM, and social media across international markets. Proven ability to lead cross-functional campaigns and build long-term relationships with key stakeholders, including C-level executives. Experienced in driving measurable business growth through customer-centric strategies and data-informed decisions. Known for high emotional intelligence, an eye for visual excellence, and a deep understanding of consumer behavior. Passionate about innovation, storytelling, and creating brand moments that connect.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager DTC
Samsung
Zurich
09.2021 - Current
- Led the Digital Communication CRM channel strategy, achieving 1M+ views and a 5% increase in user engagement
- Owned development and execution of localized brand campaigns aligned with global strategy and tailored for the Swiss market
- Monitored the performance of products and promotions, analyzing data, and making adjustments as needed
- Collaborated with engineering, legal, sales, and marketing to drive new product launches and brand positioning. Used performance analytics to optimize content and improve visibility, reach, and conversion
- Localized global brand campaigns to fit Swiss market dynamics, ensuring alignment with central strategy and consumer insights
Sales Marketing Manager
Sanitas
Zurich
02.2020 - 08.2021
- Spearheaded brand modernization and digital transformation initiatives, enhancing lead generation and consumer engagement
- Managed promotional budgets and monitored campaign ROI to ensure alignment with strategic objectives
- Directed cross-functional teams to deliver customer-centric solutions and optimize go-to-market plans
Communication Specialist
Hotel Kistenpass
Remote
01.2019 - 01.2020
- Designed and executed a holistic internal and external communications strategy, boosting brand consistency and stakeholder engagement.
- Defined the communication strategy, roadmap and monitored its performance
Marketing Graduate Assistant
University of St. Francis
Chicago
08.2017 - 05.2019
- Increased student attendance by 7% by implementing creative programs and diversity awareness
- Created new administrative strategies which improved the application process by over 10%
- Developed a robust go-to-market approach for the international students office
Education
Master of Business Administration - Leadership formance, Product Management, Economics
University of St. Francis
Chicago, IL05.2019
Bachelor of Science - Strategic Communication, Content Creation, Owned, Earned & Paid Media, Business Communication, Marketing Communications, Change and Crisis Communication
HWZ University of Applied Sciences
Zurich07.2017
KV Zurich - Business Development Department Zurich
Cantonal Administration
Zurich08.2009
Skills
- Brand Strategy & Positioning
- Advertising
- Market Research
- Cross-Functional Leadership
- Sales Presentations
- Strategic Initiatives
- Project Management
- Campaign Development
- Strategic Relationships
- Product Strategy & Launch Planning
Projects
Volunteer, TEDx Basel, Coordinated with logistics and marketing teams to execute large-scale community events
Mentor, Student Alumni Program, Advised mentees on career and education strategy
Timeline
Digital Marketing Manager DTC
Samsung
09.2021 - Current
Sales Marketing Manager
Sanitas
02.2020 - 08.2021
Communication Specialist
Hotel Kistenpass
01.2019 - 01.2020
Marketing Graduate Assistant
University of St. Francis
08.2017 - 05.2019
Master of Business Administration - Leadership formance, Product Management, Economics
University of St. Francis
Bachelor of Science - Strategic Communication, Content Creation, Owned, Earned & Paid Media, Business Communication, Marketing Communications, Change and Crisis Communication
HWZ University of Applied Sciences
KV Zurich - Business Development Department Zurich
Cantonal Administration