Anastasiia Kalnitskaia

Core responsibilities

• Managed and delivered international machinery projects for flexible packaging with deal values ranging from €500k to €5M+
• Acted as the main commercial and project interface between clients, manufacturers, and technical teams
• Coordinated international stakeholders across Europe, LATAM, the Middle East, and CIS countries
• Prepared technical offers, layouts, and commercial proposals in cooperation with suppliers
• Led negotiations on pricing, contracts, delivery terms, and project timelines for 10–15 complex projects per year, depending on scope
• Followed projects from initial inquiry through dismantling, logistics, installation, and commissioning
• Coordinated dismantling teams, transport, customs documentation, and on-site activities
• Identified project plans, resource requirements, and priorities to meet defined objectives
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements
• Worked daily in English, Serbian, and Russian, managing multilingual communication with clients and partners

Strategic & operational responsibilities (within role)

• Advised ownership and management on company strategy, operational structure, and profitable growth
• Contributed to the formulation and implementation of internal policies and operational processes
• Represented the company in dealings with key customers and professional partners
• Supported team coordination and collaboration across sales, technical, and external stakeholders
• Recommended improvements to business systems and operational procedures to meet evolving company and client needs
• Conducted risk assessments for business processes and projects, proposing mitigation measures to minimize potential impact

Digital & marketing initiatives (within role)

• Defined the business logic, information architecture, and front-end structure of the company website (cbscompany.com), including page design, content hierarchy, product pages, and all website copy, in close collaboration with the IT manager.
• Designed the CRM logic and structure from scratch and led the implementation and development of the company CRM using HubSpot, growing the database to 6,000+ structured contacts, including clients, partners, and leads.
• Analyzed marketing and sales performance using Google Analytics, Google Ads, and Google Data Studio

• Developed and managed relationships with international partners and clients
• Maintained and updated the CRM system, including customer data and correspondence
• Conducted outreach and follow-up activities to support partnership and sales development
• Designed and launched an alliance program, onboarding 10 active partners

• Member of the national operations leadership team within a non-commercial international organization
• Directly led and coordinated a team of 7 people within a department of approximately 150 members.
• Conducted data analysis and reporting to support decision-making (growth tracking, operational performance, and improvement areas)
• Contributed to business model assessment and process improvement initiatives at national and local levels
• Mentored and coached team members, supporting skills development and performance improvement
• Contributed to the successful delivery of 314 international exchange internships, enabling international students to participate in programs in Serbia (~19% year-on-year growth)

• Progressed through leadership roles within a non-commercial international youth organization
• Led and coordinated local teams across HR, operations, and external relations
• Conducted regular coaching and mentoring sessions for organization members
• Designed and implemented internal education and training cycles for members and emerging leaders
• Managed operational activities related to international exchange programs
• Coordinated cooperation with public institutions, including the Federal Migration Service and the Department of Education
• Developed and maintained partnerships with local entities and organizations
• Successfully delivered a total of 98 international exchange internships during the leadership period