Anastasiia Melnikova
Winterthur
Summary
A goal-oriented individual knowledgeable about branding, visual merchandising, and marketing: versed in greeting high-volume customers and recommending merchandise based on individual requirements, skilled at creating displays to promote higher sales, completing cash register transactions, and maintaining accurate records of all transactions.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sales Associate
MOSCOT
09.2023 - Current
- Recommended specific frames, lenses and lens coatings to suit client needs.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
Style Advisor
& Other Stories
08.2023 - 10.2023
- Proposed accessories to complete outfits and complement clothing choices.
- Accepted and processed customer payments.
- Selected clothes that flattered individual body types and capitalized on current trends.
- Merchandised store inventory in seasonal and brand displays.
Junior Marketing Manager
Master Distiller S.L.
01.2023 - 08.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions
- Used data analytics to track lead generation campaigns and improve quality
- Performed market segmentation, targeting, and positioning for each product line
- Executed search engine marketing, advertising, and public relations campaigns to generate demand and sales leads
Administrative Manager
Private Enterprise ELOKO Firm
02.2022 - 07.2022
- Responsible for all organizational and technical activities in the area
- Collection and use of sources of materials and information from various external sources, as well as ensuring its analysis.
Social Media Manager
Nuga Best
05.2021 - 07.2021
- Work closely with sales and support teams to foster high customer satisfaction and generate profit
- Direct contact with customers during weekly presentations of the product
- Assisted marketing manager with a briefing with the South Korean head office.
Marketing Specialist
La Rose Restaurant & Shisha Lounge Bar
05.2020 - 03.2021
- Responsible for promoting and event planning, setting goals, and planning online branding initiatives
- Incorporating SEO strategies and generating web traffic.
Education
BBA - Digital Marketing -
TBS Education
Barcelona, Spain08.2023
BBA - International Business -
ZHAW - Zürcher Hochschule Für Angewandte Wissenschaften
Winterthur, Switzerland08.2022
High School Diploma -
Private Linguistic Gymnasium
Kyiv, Ukraine07.2019
High School Diploma -
Braemar College
Toronto, ON07.2019
Skills
- Communication
- Marketing Strategy
- Social Media Marketing
- Customer Service
- Microsoft Office
- Retail Sales
- Event Management
- Product Sales
- Client Account Management
- Customer Needs Assessment
- Promotional Support
Certification
- Social Marketing Certification, Hootsuite - 12/2022
- Hootsuite Platform Certification, Hootsuite - 12/2022
- Google Analytics Certification, Google Digital Academy - 01/2023
- Marketing Software, HubSpot Academy - 02/2023
- Google Ads Search Certification, Google Digital Academy - 02/2023
- Google Ads - Measurement Certification, Google Digital Academy - 02/2023
Languages
English
Russian
Ukrainian
Spanish
French
German
Permission To Work
Available
Personal Information
- Nationality: Ukrainian
Extracurricular Activities
Marketing Communications Specialist, 12/2022, Present, ESN Switzerland (Erasmus Student Network), Winterthur, Switzerland Founder, 12/2020, 11/2022, WasteFree, Barcelona, Spain, Collaborated with a team of 10 volunteers to create an organization that will help to reduce the amount of wastage on the beach areas of Catalunya, Spain. Volunteer, 05/2020, 03/2022, Creu Roja a Catalunya, Barcelona, Spain, Animal Welfare Entertainment Coordinator, 10/2019, 12/2019, Canada's Wonderland, Toronto, ON, Canada, Seasonal position during Halloween. Managed safety accident reports, and coordinated and managed the daily operational needs of the show product and staff of the assigned theatre. Was also responsible for the preparation and shutdown of the assigned theatre.
References
References available upon request.
Timeline
Sales Associate
MOSCOT
09.2023 - Current
Style Advisor
& Other Stories
08.2023 - 10.2023
Junior Marketing Manager
Master Distiller S.L.
01.2023 - 08.2023
Administrative Manager
Private Enterprise ELOKO Firm
02.2022 - 07.2022
Social Media Manager
Nuga Best
05.2021 - 07.2021
Marketing Specialist
La Rose Restaurant & Shisha Lounge Bar
05.2020 - 03.2021
BBA - Digital Marketing -
TBS Education
BBA - International Business -
ZHAW - Zürcher Hochschule Für Angewandte Wissenschaften
High School Diploma -
Private Linguistic Gymnasium
High School Diploma -
Braemar College
Similar Profiles
Bhargav SolankiBhargav Solanki
Data Scientist at Abacus Research AGData Scientist at Abacus Research AG
Mirela Qaja-AdemiMirela Qaja-Ademi
Diplomierte Pflegefachfrau at Stadt WinterthurDiplomierte Pflegefachfrau at Stadt Winterthur
Sherif MekerumSherif Mekerum
Member of the Management Board at Galotti MusikwerkstattMember of the Management Board at Galotti Musikwerkstatt