Andrea Celin

• Lead business analysis for SME applications, driving development Team to emerging technologies to improve existing systems.
• Identified opportunities for process improvement by analyzing current processes and recommending best practices leading to increase of customer base.

Sitecore

• Led technical support and enhancements for IATA web portals on Optimizely CMS, a .NET Framework and Azure PaaS solution
• Managed integration via MuleSoft's API backend, improving operational efficiency and user experience.

• Implemented WCM solutions for global asset management web portals using Sitecore XP on .NET Framework and Azure infrastructure
• Implemented CI/CD via AWS Pipeline and custom Docker images, enhancing deployment agility and system reliability.

• Improved IQOS Backend, built on React and .NET API, with Azure AD SSO implementation, enhancing security and user accessibility.

• Established partnership with Sitecore CMS to implement an SXA-based solution for the corporate global portal
• Led proposal development, information architecture, and enterprise architecture definition, enabling smooth digital experiences.

• Managed the Technical RFP process for Web Content Management System acquisition
• Created requirements matrix, conducted technical analysis, shortlisted vendors, and drafted migration plans, improving decision-making and operational efficiency.

• Served as Deputy Product Owner for the Nestlé homemade security solution, .NET application, overseeing Position Role Assignment Management, ensuring streamlined operations and enhanced security protocols.

• Led architecture definition and customization of Sitecore CMS .NET platform for airport website development, aligning solutions with client specifications and with the objective of user engagement.

• Led integration across heterogeneous provisioning systems for the Manufacturers Identification Portal
• Estimated, developed, and customized interfaces and decision workflows on the K2 platform, improving operational efficiency.

• Developed and deployed an innovative .NET-based web platform for the Company's web portals, effectively supporting eCommerce activities using custom brewed solutions and Sitecore.