Andreea Gheorghiu
Dubendorf
Summary
Over 15 years of extensive experience in retail management, specializing in category procurement and market management within leading home improvement companies. Proven track record of developing visionary strategies, driving substantial revenue growth, implementing sustainable sourcing practices, and fostering cross-functional collaboration. Strong leadership skills, adept at team management, vendor relationships, and risk mitigation.
Overview
20
20
years of professional experience
Work History
Category Procurement Director
BRICODEPOT ROMANIA
Bucuresti
01.2020 - 12.2023
- Developed a pragmatic and compelling vision for the entire category, crafting a long-term strategy (2-3 years) through thorough market analysis, competitor positioning assessment, understanding customer needs, and identifying future opportunities
- Led and took final responsibility for sales in managed categories, overseeing 85M Euro in revenue, net margin, stock management, and ensuring product delivery aligned with customer expectations across multiple channels (32 physical stores, online, B2B, professional customer)
- Played a pivotal role in reconstructing the commercial offer – passing from a discounter concept to a home improvement one: achieving doubling the range, tripling the contractual rebates and enhancing overall category performance
- Demonstrated direct involvement in sustainable sourcing strategies, resulting in an outstanding achievement of 96% of products meeting FSC (Forest Stewardship Council) certification
- Supervised and motivated a team of 11 colleagues, implementing corrective plans to achieve objectives and ensure team success
- Actively participated in cross-functional projects, including the yearly anniversary campaign achieving additional rebates in value of 2M Euro, initiatives to improve logistic costs by 3%, stock management, improved shelf availability by 12%, yearly frame contract review, providing a global perspective on sales and service needs within the whole business
- Owned and implemented standardized working processes for the entire commercial department in alignment with group requirements for risk management and compliance, including contract negotiation, rebate tracking, and assortment analysis, ensuring adherence to industry regulations and minimizing associated risks
- Identified and leveraged cost-saving opportunities throughout the buying process
- Managed vendor relationships, conducting performance evaluations to ensure effective collaboration and adherence to standards.
Market Manager
BRICODEPOT ROMANIA
Bucuresti
08.2018 - 12.2019
- Attained and advanced sales across all channels, acting as the liaison for customer satisfaction between local stores and OSC (Offer & Supply Chain)
- Stimulated profitable sales by effectively managing the range plan and assortment, ensuring a strategic and appealing product mix
- Planned and executed commercial and tactical trading activities to boost sales across diverse channels, aligning with the Group's marketing communication framework
- Implemented ranges, including both unified and unique assortments, to cater to various customer preferences and needs
- Assumed responsibility for the efficient management of terminal stock, ensuring that output aligns with sales targets and maximizing profit margins while minimizing stock losses.
Category Procurement Manager
Praktiker Romania
Bucuresti
09.2008 - 07.2018
- Spearheaded specific KPIs, overseeing Sales, Margin, Bonus income level, Stock aging, and Net financing days, ensuring comprehensive control and achievement of targets
- Cultivated and nurtured robust relationships with suppliers through effective vendor management, fostering collaboration and enhancing partnership strength
- Conducted strategic sourcing activities, both identifying new merchandise and reviewing existing products, guaranteeing a competitive product range at compelling prices
- Orchestrated promotional activities, including planning for Leaflets, Catalogues, Out-of-Home (OOH), TV, Radio, and In-store promotions, contributing to brand visibility and customer engagement
- Led contract negotiations, both domestically and internationally, and played a key role in selecting suppliers and negotiating contracts for the B2B division
- Proactively identified potential risks in the purchasing flow, taking timely actions to mitigate and avoid turnover losses, showcasing a keen risk management approach.
Assistant Category Manager
Praktiker Romania
Bucuresti
09.2005 - 08.2008
Procurement Operator
Praktiker Romania
Bucuresti
03.2004 - 08.2005
Education
Bachelor’s degree in economics, Financial Auditing -
University of Economic Studies Bucharest – Faculty of Accounting & Auditing
06.2003
Bachelor’s degree in economics, International Trade -
University of Economic Studies Bucharest – Faculty of International Trade
06.2002
Al. D. Ghica High-Scholl, Mathematics & Physics Department -
06.1997
Skills
- Strategic Sourcing
- Strategic Planning
- Strong negotiator
- Contract And Vendor Management
- Business Management
- Budget Reporting
- Problem solving
- Result orientated
- Team player
- Strong native adaptability
- Resilience
- Verbal And Written Communication
- Strong presentation skills
- Leadership
- Quick, efficient, and rational decision maker
- Reliable, strong, and rational personality
- Delegating tasks and responsibilities
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
Permit
B
Languages
- ENGLISCH, fluent writing, reading, speaking
- GERMAN, A1 – taking classes
- ROMANIAN - native
Hobbies and Interests
- Dancing
- Reading
- Cooking
Training
- Leadership
- Emotional Intelligence
- Follow-up Module
- Dynamics and team development
- Team Management
- Finance for non–Finance
- Universe Management Consulting
References
References available upon request.
Timeline
Category Procurement Director
BRICODEPOT ROMANIA
01.2020 - 12.2023
Market Manager
BRICODEPOT ROMANIA
08.2018 - 12.2019
Category Procurement Manager
Praktiker Romania
09.2008 - 07.2018
Assistant Category Manager
Praktiker Romania
09.2005 - 08.2008
Procurement Operator
Praktiker Romania
03.2004 - 08.2005
Bachelor’s degree in economics, Financial Auditing -
University of Economic Studies Bucharest – Faculty of Accounting & Auditing
Bachelor’s degree in economics, International Trade -
University of Economic Studies Bucharest – Faculty of International Trade
Al. D. Ghica High-Scholl, Mathematics & Physics Department -
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