Annalisa Farioli
Kilchberg ZH
Summary
As an accomplished PR Manager, I am well-versed in the intricacies of strategic public relations, media relations, and comprehensive communication management. My expertise is underscored by a meticulous attention to detail and a strategic approach designed to elevate brand visibility. I am enthusiastic about the opportunity to leverage my skills and contribute to the success of your team.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Store Manager
Puro_Concept Store (Chenot Palace)
Weggis
11.2022 - 10.2023
- Drove store sales and ensured exceptional post-sale customer service.
- Mentored and led sales team to exceed performance targets.
- Streamlined store systems and procedures for optimal efficiency.
- Curated visual merchandising, enhancing product presentation and appeal.
- Managed stock control, coordinating deliveries and inventory accuracy.
Digital Strategy & Communication Manager
Ferrario Calzature Srl
Luino (Varese)
09.2019 - 03.2021
- Crafted and executed comprehensive Digital Marketing and Communication Strategies tailored for E-commerce growth.
- Spearheaded Digital and Direct Marketing campaigns, overseeing all aspects from conceptualization to execution.
- Orchestrated newsletter initiatives, including content creation and distribution strategies, coupled with robust social media content planning and scheduling.
- Conducted in-depth trend analysis, monitoring campaign performance to inform data-driven decisions.
- Managed and curated engaging content across digital platforms, coordinating fashion shoots and online advertising to bolster brand presence.
- Built and maintained corporate image, brand and identity.
Worldwide Editorials Press Officer
Giorgio Armani
Milan
02.2014 - 02.2019
- Managed meticulous sample tracking to ensure inventory accuracy and accountability.
- Provided exceptional support to celebrities and journalists across Italy and WW, bolstering brand reputation.
- Trained interns and oversaw administrative operations, enhancing team efficiency.
- Orchestrated event planning and showroom staging, creating visually compelling and brand-aligned experiences.
- Collaborated with other PR team members to produce creative campaigns that drive awareness about products and services offered by the organization.
- Developed public relations strategies to influence public opinion or promote ideas, products or services.
- Analyzed PR outcomes and synthesized communications, driving strategic improvements.
- Created multimedia content such as photos videos audio clips, to be used in promotional material
- Researched current industry topics, issues, and trends to develop content ideas.
- Monitored traditional and social media outlets, generating reports on coverage trends.
- Coordinated with internal departments to ensure timely delivery of materials to the press.
- Developed and maintained close working relationships with members of press and media contacts.
PR Showroom Coordinator and Marketing Assistant
Stella McCartney
Milan
04.2011 - 02.2014
- Managed meticulous sample tracking to ensure inventory accuracy and accountability.
- Provided support to celebrities and journalists across Italy and Eastern Europe, bolstering brand reputation.
- Maintained showroom appearance and organized sample products to ensure a visually appealing environment.
- Orchestrated event planning and showroom staging, creating visually compelling and brand-aligned experiences.
- Analyzed PR outcomes and synthesized communications, driving strategic improvements.
- Built lasting client relationships by organizing and planning sales events.
- Developed and planned successful business initiatives to drive overall sales.
- Organized promotional events such as trade shows, exhibitions, and special displays to increase brand awareness.
PR Intern
AEFFE Press Office
Milan
09.2010 - 03.2011
- Conducted comprehensive daily press reviews to monitor brand presence and media coverage.
- Coordinated showroom setups, ensuring optimal presentation for client engagements.
- Provided support for both internal and press photo shoots, enhancing brand image.
- Managed logistics for sample distribution across Europe for Alberta Ferretti, Philosophy di Alberta Ferretti, Pollini, and Cacharel, ensuring timely and organized delivery for shoots.
Marketing Intern
Rana Foods S.r.l.
Milan area
03.2009 - 05.2009
- Assisted in managing wholesale marketing initiatives and executing promotional strategies.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Collaborated with cross-functional teams to achieve project objectives.
Education
Master's Degree - Distribution, Communication and Marketing
LIBERA UNIVERSITA' Di LINGUE E COMUNICAZIONE IULM
03-2010
Bachelor's Degree - PR, Advertisement and Marketing
LIBERA UNIVERSITA' di LINGUE E COMUNICAZIONE IULM
06.2006
High school - Liceo Scientifico
Liceo Arturo Tosi
06.2003
Skills
- MS Office Proficient
- Fashion GPS
- Promotional Planning
- Relationship Building and Management
- Outstanding Communication Skills
- Marketing and Promotions
- Special Events
- Partnership Building
- Staff Supervision
- Team Building and Leadership
- Multitasking and Organization
- Customer Service
- Customer Relations
- Sales Professional
- Reliable
- Work Planning and Prioritization
- Problem-Solving
- Friendly and Positive
Swiss Permit
B
FLOWER DESIGN
Since I am passionate about flowers and plants, I attended some workshops to learn the art of flower design so as to learn how to create bouquets, garlands, compositions and crowns.
Personal Information
- Place of Birth: Busto Arsizio (Italy)
- Date of Birth: 10/15/84
- Nationality: Italian
Languages
Italian
First Language
English
Upper Intermediate (B2)
B2
French
Intermediate (B1)
B1
German
Elementary (A2)
A2
Certification
Online Workshop “How To Blossom Your Instagram Marketing”
WE ARE LOVERS AGENCY (Milan)
Online master re Digital Strategy
PAMBIANCO e-ACADEMY (Milan)
References
References available upon request.
Timeline
Store Manager
Puro_Concept Store (Chenot Palace)
11.2022 - 10.2023
Digital Strategy & Communication Manager
Ferrario Calzature Srl
09.2019 - 03.2021
Worldwide Editorials Press Officer
Giorgio Armani
02.2014 - 02.2019
PR Showroom Coordinator and Marketing Assistant
Stella McCartney
04.2011 - 02.2014
PR Intern
AEFFE Press Office
09.2010 - 03.2011
Marketing Intern
Rana Foods S.r.l.
03.2009 - 05.2009
Master's Degree - Distribution, Communication and Marketing
LIBERA UNIVERSITA' Di LINGUE E COMUNICAZIONE IULM
Bachelor's Degree - PR, Advertisement and Marketing
LIBERA UNIVERSITA' di LINGUE E COMUNICAZIONE IULM
High school - Liceo Scientifico
Liceo Arturo Tosi
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