Anurag Seth
Business Strategist And Event Curator
Chandigarh
Summary
Dynamic entrepreneur with a proven track record in strategic planning and project management. As the Founder of Paneer Crunch, I successfully launched a health-focused food service, enhancing brand presence through impactful marketing campaigns. Previously, I excelled as a Business Development Coordinator at The Seth Auto Electricals, driving solar adoption and fostering strong client relationships.
Overview
13
13
years of professional experience
Work History
Founder
Paneer Crunch
07.2025 - Current
- Founded a conscious food service startup focused on healthy, high-quality food, leading the jouney from ideation to full operational launch.
- Built and executed social media campaigns to strengthen beand presence, attract customers, and drive engagements.
- Managed vendor partnership and negociated with local suppliers to ensure an efficient supply chain while maintating quality control standards.
Wholesale Distributor
Self Employed
01.2017 - 02.2026
- Operates as a Distributor to the major brands including AMUL, Rajdhani Besan, ALo Fruit and Parle Agro.
- Manages an annual turnover exceeding 12 cr, overseeng inventory, billing, warehouse operation and logistiocs.
- Leads a dedicated sales and distribution team to maintain the supply chain across the region.
Business Development Coordinator
The Seth Auto Electicals
07.2013 - 01.2017
- Leads the marketing, installation and service operations for high capacity batteries, inverters and solar panel business.
- Generate leads and directs technical consultation for solar adoption, aligning scientific knowledge with suitable customer solutions.
- manages post installation service and client relationship to ensure operational longevity.
Education
Master of Science - Msc (Hons) Physics And Electronics
Department of Physics, Panjab University
Chandigarh, India 04.2001 -
Bachelor of Science - Bsc (Hons) Physics
Hansraj College
Delhi, India 04.2001 -
High School Diploma -
GTBP School
Saharanpur 04.2001 -
Skills
Team leaderer
Strategic planning
Project management
Marketing
Additional Information
- Technical: Accounting Software- BUSY, TALLY; basics of C++, HTML and Arduino programing.
- Language: English, Hindi, Punjabi and basic French.
- Creative: Awarded as college color Award for cultural leadership, President of Terpsi Chorean (Choreography Society) at Hansraj College, Secretory of Physics Association at Panjab University.
- Volunteering: National committee member of SPICMACAY, Active member of Crazygreen Society, Active volunteered with Rotaract Club and NSS.
Timeline
Founder
Paneer Crunch
07.2025 - Current
Wholesale Distributor
Self Employed
01.2017 - 02.2026
Business Development Coordinator
The Seth Auto Electicals
07.2013 - 01.2017
Master of Science - Msc (Hons) Physics And Electronics
Department of Physics, Panjab University
04.2001 -
Bachelor of Science - Bsc (Hons) Physics
Hansraj College
04.2001 -
High School Diploma -
GTBP School
04.2001 -