Arben Kqiku
Genève
Summary
Digital & technical marketing manager experienced with conceptualizing and running successful digital campaigns as well as implementing accurate tracking solutions to measure campaigns’ efficacy, automating time-consuming tasks, creating single or multi-channel dashboards to facilitate decision-making and performing advanced data science analyses to extract actionable insights.
Overview
6
6
years of professional experience
Work History
Google Certified Trainer
Google
01.2021 - Current
- I am one of two Google Certified Trainers in the French part of Switzerland.
- So far, I provided 20+ hands-on trainings in French and English to hundreds of people on various Google products such Google Search Ads, Google Analytics, Google Tag Manager, Google Display Ads, YouTube Ads & Google Data Studio.
- Results: average student rating: 5.6/6.
Digital & Technical Marketing Manager
comtogether
St-Sulpice
01.2020 - Current
- Account management: conceptualized, set-up & managed Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and Programmatic campaigns for 30+ B2B & B2C clients to increase revenue & generate leads.
- Automation: Saved the company 50 hours per month by creating scripts that automate the creation & optimization of digital campaigns such as a weather bid manager or a budget allocation algorithm. Tech stack: Javascript, R, Google Ads API & LinkedIn Ads API.
- Tracking: implemented complex tracking solutions to 25+ clients to ensure measurement accuracy, effective campaign optimization & reporting. Tech stack: Cloud engine, Server-Side GTM, GTM, GA4 & UA.
- Reporting: automated the creation of 100+ single or multi-channel dashboards in order to monitor & optimize digital marketing campaigns in real time, ensure optimal budget allocation & save time. Tech stack: Google Data Studio, 10 APIs, R, SQL, Javascript, BigQuery, FTP servers, Cloud engine.
- Data Science: performed advanced data science techniques to extract actionable insights such as the most profitable product bundles, undiscovered search terms or the most contentious subjects in a political campaign. Tech stack: R, 4 APIs, Javascript, Google Data Studio.
- Team: managed a team of 2 data analysts. Responsibilities: translate abstract ideas from the media team into technical language for the data analysts, ensure quality control by verifying the numbers from multiple sources, organize and direct tasks to ensure that deadlines are met.
Digital Marketing Consultant
comtogether
St-Sulpice
03.2019 - 01.2020
Digital Marketing Intern
comtogether
St-Sulpice
08.2018 - 03.2019
Web Developer & SEO
Petali di Riso - Wedding Planner
Lugano
04.2018 - 07.2018
- Marketing and Market Research: analyzed blogs of future spouses and identified two misconceptions regarding wedding planners: many people think that hiring a wedding planner is too expensive and will impose their vision.
- Website Audit: examined the old website and identified many issues (many exit links, numerous elements on the same page, 3 clicks to reach the main offer, etc.).
- Website Creation and Landing-Page Optimization: created the website with a visually appealing landing page which highlights the main offer.
- Results: site is responsive on mobile, tablets, and desktops. My client saved 500 fr. per year in website maintenance.
Education
Master of Science - Economic Psychology And Data Analysis
University of Basel
Basel07.2018
Bachelor of Science - Psychology
University of Geneva
Geneva07.2016
Skills
- Digital Marketing
- Data analysis
- Reporting
- Dashboarding
- Programming (R, Javascript, SQL)
- Data Science
- Google Sheets
- Google Tag Manager
- Google Analytics
- Google Ads
- Facebook Ads
- LinkedIn Ads
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
Albanian
Bilingual or Proficient (C2)
Timeline
Google Certified Trainer
Google
01.2021 - Current
Digital & Technical Marketing Manager
comtogether
01.2020 - Current
Digital Marketing Consultant
comtogether
03.2019 - 01.2020
Digital Marketing Intern
comtogether
08.2018 - 03.2019
Web Developer & SEO
Petali di Riso - Wedding Planner
04.2018 - 07.2018
Master of Science - Economic Psychology And Data Analysis
University of Basel
Bachelor of Science - Psychology
University of Geneva
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