Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
Hi, I’m

Ashwan Kumar RACHAKONDA

Ashwan Kumar RACHAKONDA

Summary

Results-driven entry-level marketing professional with hands-on experience in brand management, digital marketing, communications, and content creation across various industries. Demonstrated expertise in executing successful marketing campaigns, optimizing SEO strategies, analyzing data, and managing projects. Proficient in utilizing tools such as Marketo, Google Analytics, and Drupal to drive measurable results.

Overview

5
years of professional experience

Work History

SES Satellites

Digital Marketing Intern
03.2024 - 08.2024

Job overview

  • Executed 5+ digital campaigns for global and regional events on Marketo, supporting the growth marketing team with ad-hoc requests
  • Enhanced data accuracy by 125% through the integration of OpenAI API and effective data cleaning
  • Redesigned revenue cycle model, introducing a feedback loop that recycles qualified failed leads, improving lead conversion rates
  • Identified long-standing text encoding issues and resolved them in CRM data, leading cross-team efforts to correct and update source data
  • Optimized SES.com website by implementing SEO and taxonomy via Drupal, effectively resulting in 10% faster load speed and better rankings
  • Trained 20+ marketing team members on Marketo's Segmentation and Dynamic Content features, delivering both a PowerPoint and an animated training video

ArcelorMittal

Communications Intern - Europe
07.2023 - 01.2024

Job overview

  • Engaged a broad audience of over 60,000 employees by coordinating and managing diverse campaigns, including Movember and International Day for Tolerance
  • Meticulously edited various communication materials, such as newsletters, articles, stories, posters, and intranet content
  • Ensured alignment with brand guidelines and provided editing support for non-native English speakers
  • Crafted a robust communication strategy for the safety program SAFE, encompassing a 6-month plan with a focus on HR communications, CEO correspondences, and leadership interviews
  • Increased email opening rates 20% by optimizing email marketing strategies through analyzing mass mailing data, also resulting in a 10% boost in click-through rates for quarterly newsletters and special messages
  • Efficiently organized and managed internal events, such as the Diwali celebration, leading to a 30% increase in registrations and a 12% rise in attendance, with a keen focus on employee satisfaction


Autocracy Machinery

Marketing Lead
09.2021 - 12.2021

Job overview

  • Created and produced 17 videos for YouTube, resulting in 50000 views as a part of brand positioning & communication; implemented SEO on YouTube and ranked in the top 10 for 'the ditcher' and 'trenchers in India'
  • Coordinated with the third-party SEO team and managed the website and its SEO; wrote 4 SEO-aligned blog posts
  • Generated over 1000 WhatsApp shares using Sharechat, a social media platform

BRATS (Umbrella Aegis PVT.LTD)

Marketing Strategy Intern
07.2020 - 09.2020

Job overview

  • Managed social media channels, YouTube (SEO) & LinkedIn, and created content in multiple formats & for platforms
  • Developed a student community of over 1,000 by launching the Campus Ambassador Program and appointed BRATS ambassadors in more than 20 campuses
  • Hosted over 15 webinars & started off BRATS Talks, a public talk where a student panel can express their thoughts
  • Researched & mapped BRATS in the 20+ competitors and created a comprehensive product strategy report

BYJUS (Think & Learn PVT.LTD)

Marketing Intern
12.2019 - 01.2020

Job overview

  • Initiated secondary market research to identify potential locations for BYJUS to conduct marketing campaigns and visited all 85 potential places to conduct primary surveys and established new B2B alliances
  • Created a plan for conducting offline marketing activities to result in 300 leads a week consistently for 3 months
  • Supervised and assisted a team of 3, twice a week to maximize leads in the marketing campaigns

Education

University of St.Gallen

Master from Marketing
06.2025

University Overview

EDHEC Business School

Master of Science from Management
06.2025

University Overview

  • Master 1 - Top 5%, Dean's List
  • GPA: 15.36/20

National Institute of Technology

Bachelor of Technology from Mechanical Engineering
06.2021

University Overview

Skills

Brand Management

Marketing Mix Management

Digital Marketing

Search Engine Optimization

Social Media Management

performance Marketing

Marketo

Drupal

Google Ads - Search & Display

Google Analytics

SharePoint

Mapp

Google search console

WordPress

HTML

CSS

Hootsuite

Mondaycom

Microsoft Office suite

MS Excel

Tableau

Adobe Photoshop

Adobe Premiere Pro

Davinci Resolve

Blender

PowerPoint

Canva

Photography

Writing

Badminton

Personal Information

Personal Information
  • Date of Birth: 08/19/00
  • Nationality: Indian

Languages

English
Advanced (C1)
French
Upper intermediate (B2)
Telugu
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Tamil
Intermediate (B1)

Timeline

Digital Marketing Intern
SES Satellites
03.2024 - 08.2024
Communications Intern - Europe
ArcelorMittal
07.2023 - 01.2024
Marketing Lead
Autocracy Machinery
09.2021 - 12.2021
Marketing Strategy Intern
BRATS (Umbrella Aegis PVT.LTD)
07.2020 - 09.2020
Marketing Intern
BYJUS (Think & Learn PVT.LTD)
12.2019 - 01.2020
National Institute of Technology
Bachelor of Technology from Mechanical Engineering
University of St.Gallen
Master from Marketing
EDHEC Business School
Master of Science from Management

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Ashwan Kumar RACHAKONDA