Basel Bafakieh

• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
• Enhanced E- Commerce platforms, growing sell-out within the platform.
• Planned and executed marketing plans based on research and data.
• Increased number of users for the brands and monitored when flagged as lapser's in order to convert them to users.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Efficiently resolved sales, service and account issues to maximize customer satisfaction.
• Increased market penetration by growing brand awareness.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
• Resolved complex problems to positively impact sales and business direction.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Created representative and customer sales reports and recommended initiatives for marketing and promotional programs.
• Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.

Results-driven with a proven track record in developing and executing successful trade business development strategies.

Strong expertise in driving sales growth, negotiating contracts, and managing key client relationships.

Adept at identifying new opportunities and implementing effective marketing campaigns to convert customers and increase brand loyalty.


Developed and implemented a modern trade business development strategy resulting in significant growth in IMS and Sell-out figures.

Provided recommendations and proposals to the affiliate based on quarterly performance analysis.

Led the implementation of sales activities and meetings, successfully closing key deals with clients in Saudi Arabia.

Oversaw the formulation, negotiation, and finalization of contracts and agreements, ensuring the best terms for Abbott and maximizing profitability.

Managed the relationship with the distributor, effectively improving their performance and enhancing customer experience.

Created innovative initiatives to attract shoppers from competitors and foster brand loyalty.

Developed marketing campaigns for retailers utilizing various media technologies and ensuring face-to-face interaction for maximum impact.

Monitored and analyzed customer buying trends, market conditions, and competitor actions in order to adapt strategies and achieve sales goals while enhancing brand equity awareness.

Effectively managed, supported, and cultivated relationships with existing accounts, implementing strategies to drive sales growth and increase revenue.

Developed and executed market penetration strategies for Mars brands, ensuring effective market positioning and expansion.

Continuously tracked sales data to identify trends and proactively make strategic adjustments as necessary.

Resolved customer issues promptly and accurately to uphold top-line performance and maintain customer satisfaction.

Successfully negotiated Business Development Agreements (BDA) with key accounts and made informed decisions in alignment with business objectives.

Managed profit and loss (P&L) for assigned accounts, optimizing financial performance.

Developed tailored promotions plans based on market demands to maximize market share and drive sales.

Generated accurate demand forecasts for accounts, ensuring adequate product availability to meet customer needs.

Serve as a trusted consultant to key accounts (Panda), providing strategic marketing advice and promotion planning.

Expertly analyze market dynamics to devise innovative pricing strategies for P&G and Clorox brands.

Conduct thorough evaluations of inventory across customer chains to identify sales opportunities and drive market share growth.

Develop and deliver comprehensive monthly and weekly reports on brand performance and shopper behavior, assessing the effectiveness of implemented strategies.

Conceptualize and execute off-shelf initiatives to increase brand exposure and educate shoppers on product suitability.

Collaborate effectively with supply chain teams to monitor stock availability in stores and warehouses.

Spearhead projects aimed at enhancing shopper engagement and improving basket size.

Successfully introduce new SKUs to the market, ensuring seamless implementation and maximum impact.

Conduct competitor analysis, tracking market shares and availability on a regular basis.

Create and execute deployment plans, overseeing branding and marketing activities across KSA in collaboration with agencies.

Perform meticulous reconciliation audits of promotions and featuring plans, ensuring accuracy and adherence to defined objectives.