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Overview
Work History
Education
Skills
Languages
Work Availability
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Timeline
Summary
Certification
Extra-curricular Leadership
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BENJAMIN RANKIN

BENJAMIN RANKIN

COUNTRY MANAGER
Nyon

Overview

22
22
years of professional experience
6
6

Certificates

Work History

Founder

Confidential Hotel Holding
08.2019 - 03.2023

Built Hotel Group:

  • Set up Operational Standards, Recruited teams
  • Digital transformation: both OTA's and own infrastructure
  • Delivered profitability 3x industry average through hyper efficient operations
  • Improved NPS from above average to top 15% of competitive set by improving recruitment, CX
  • Increased sales 28%, RevPar and Occupancy by better segmenting products
  • Created succession plans to provide continuity of operations during leadership transitions

Sales and Marketing Senior VP

College du Leman
10.2018 - 07.2019
  • Established 3 forward leaning partnerships: Hublot, Heart for India, Pimax
  • Increased Sales >27% through targeted ads, improved sense of community, incentives
  • Rebranded school to update image

Group Head of Omni Channel Strategy

Chalhoub
08.2016 - 10.2018
  • Defined group vision of distribution (go to market), negotiated contracts with 72 brands to include online
  • Ran 24 seminars, 3 reward ceremonies
  • E-commerce: launched 1 joint venture, 3 marketplaces and 7 brand sites

Global Retail VP Including TR

Lancôme
05.2013 - 08.2016
  • 2.3 Billion sales, 6,000 staff
  • Increased Market Share 2Pts through improved merchandising, staff efficiency, excellent execution of launches
  • Revolutionized Beauty Consultant online learning using "social learning" (e-learning on steroids) with over 1 million connections
  • Increased profitability 17% through improved B2B operations, streamlined commercial structure
  • 52 Product launches with a 98.2% successful execution rate globally (on-time, quality and size of visuals, communication plan...)

Global Training Director Including TR

LVMH: Givenchy
04.2011 - 04.2013
  • Givenchy Academy: Modeled performance, designed retail management and sales training, created technical and product training (Make-up, Skincare, Fragrance expertise). 20,000 trained worldwide
  • Improved worldwide make-up sales performance 32% through improved know-how, dynamic animations and improved press relations
  • Implemented global training reporting system, used by 100% of markets
  • Professionalized organization by providing know-how training for 85% of staff worldwide

Europe Retail Director

LVMH: Dior
02.2008 - 04.2011
  • Managed 1 billion in sales and >2000 people
  • Prepared new organization, job descriptions, competency modes: implemented in all 41 markets
  • Directed retail standards in 41 countries
  • Restructured and fully trained 2000 strong salesforce
  • Transformed B2B partnership model into B2B2C focus through new commercial organization

International Project Manager Retail and Sales

LVMH: Dior
01.2007 - 04.2008
  • Established global retail audit and global retail standards used in 40 affiliates
  • Developed organizational model for new sales organization in 28 affiliates and 34 agency run markets
  • Authored retail toolkit used in 100% of affiliates

Business Development Latin America

LVMH, Louis Vuitton
01.2004 - 12.2007
  • Demonstrated leadership skills in managing projects from concept to completion, multiplying new product category sales 8-fold

International Trainer

LVMH: Louis Vuitton
05.2001 - 01.2004
  • Wrote training manuals for 11,000 employees and 14 positions according to strict company guidelines.
  • Launched Change Management training to support launching new categories, i.e. fashion, watches, jewelry, shoes. Used in 72 countries

Education

Certification - Innovation Catalyst

Sparkademy
Zurich
02.2022

Global Management Certificate -

INSEAD
Fontainebleau
09.2019

Diploma - Business Management & Entrepreneurship

Alison Empower Yourself
Galway
08.2015

Certificate - Project Management

Alison Empower Yourself
Galway
08.2015

Certificate - Understanding Risk & Reward in Finance

Alison Empower Yourself
Galway
08.2015

Certificate - Senior Management

IESE
Barcelona
11.2014

Certification - Master Trainer

Master Training Institute
Geneva
11.2001

Master of Arts - Percussion

The Juilliard School
New York
06.1998

Skills

  • Multicultural Leadership (>2000 People 1 billion revenue)
  • Business Development
  • Performance Modeling
  • Omnichannel Marketing
  • Marketing and Commercial Strategy
  • Digital Transformation
  • Customer Service / Experience
  • Coaching and Motivation
  • Bilingual French, English
  • E-commerce, Retail
  • Strategic Mindset for Operational Success

Languages

French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
German
Intermediate (B1)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

The cave you fear to enter contains the treasure you seek.
Joseph Campbell

Timeline

Founder

Confidential Hotel Holding
08.2019 - 03.2023

Sales and Marketing Senior VP

College du Leman
10.2018 - 07.2019

Group Head of Omni Channel Strategy

Chalhoub
08.2016 - 10.2018

Global Retail VP Including TR

Lancôme
05.2013 - 08.2016

Global Training Director Including TR

LVMH: Givenchy
04.2011 - 04.2013

Europe Retail Director

LVMH: Dior
02.2008 - 04.2011

International Project Manager Retail and Sales

LVMH: Dior
01.2007 - 04.2008

Business Development Latin America

LVMH, Louis Vuitton
01.2004 - 12.2007

International Trainer

LVMH: Louis Vuitton
05.2001 - 01.2004

Certification - Innovation Catalyst

Sparkademy

Global Management Certificate -

INSEAD

Diploma - Business Management & Entrepreneurship

Alison Empower Yourself

Certificate - Project Management

Alison Empower Yourself

Certificate - Understanding Risk & Reward in Finance

Alison Empower Yourself

Certificate - Senior Management

IESE

Certification - Master Trainer

Master Training Institute

Master of Arts - Percussion

The Juilliard School

Summary

With a strategic mindset for operational success, use of performance modeling, communication and proven change management techniques this experienced business developer drives growth and motivates teams. Skilled in technological innovation, financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Certification

  • Running: Marathon 3h29
  • Travel: 83 countries
  • Coaching

Extra-curricular Leadership

  • Board Member Metabole and Blur London
  • Guest Lecturer FIT (New York) and La Sorbonne (Paris)
BENJAMIN RANKINCOUNTRY MANAGER