Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Bettina Muli

Key Account Partnership Manager
Zurich

Summary

Dynamic digital marketing professional with extensive experience in Affiliate Marketing, excelling in strategic account management and partnership development. Proven ability to surpass performance benchmarks through innovative strategies and strong relationship-building skills. Adept in lecture development and public speaking, driving impactful learning experiences for marketing professionals.

Overview

7
7
years of professional experience

Work History

Key Account Partnership Manager

Awin Global
Zurich
08.2022 - Current
  • Managed high-value strategic accounts with significant revenue impact.
  • Surpassed performance benchmarks through effective strategic foresight and execution.
  • Facilitated strategy development and planned with cross-functional teams.
  • Initiated and executed quarterly business reviews with key partners to develop actionable strategies aimed at outperforming historical results.
  • Developed trusting relationships with key stakeholders for successful collaboration and long-term partnership growth.
  • Negotiated favorable contract terms with partners, securing advantageous agreements that supported the company''s financial goals.

Lecturer Digital Marketing

Iab Switzerland
Zurich
05.2023 - Current
  • Planned and delivered annual lectures on core digital marketing concepts as part of the IAB Switzerland DACH certification program.
  • Led instructional sessions, aligning content with industry standards and ensuring practical relevance for marketing professionals.
  • Developed and implemented innovative teaching strategies to engage students in lectures and coursework.

Affiliate Partnership Manager

Kelkoo Group
Hamburg
05.2019 - 07.2022
  • Solely responsible for building the affiliate channel from scratch in the DACH region.
  • Established a new gross profit stream, driving significant growth for the company.
  • Developed and executed a complete affiliate partnership strategy independently.
  • Creating and maintaining valuable partnerships with direct merchants and affiliate networks.
  • Conduct company wide, monthly affiliate meetings and present strategies
  • Interviewing, Training and Onboarding of new colleagues

Online Marketing Consultant

PIA Media
Hamburg
05.2018 - 04.2019
  • Implemented Search Engine Advertising (SEA) campaigns for key clients
  • Prepared and presented quarterly business reviews with clients
  • Supported Team Lead with reporting, tracking and measuring KPIs and budget bid strategies
  • Gained practical experience in online marketing by completing Google certifications in Search Engine Advertising (SEA)

Education

Bachelor of Science - Business Psychologie

FOM University
Hamburg

Skills

Presentations

Competitive analysis

Revenue generation

Pipeline development

Teamwork and collaboration

MS office

Self motivation

Problem resolution

Research and analysis

Partnership development

Interests

Art & Music

Nature & Sustainability

Mountain Sports (Hiking, Skiing)

Travel & Exploration

Timeline

Lecturer Digital Marketing

Iab Switzerland
05.2023 - Current

Key Account Partnership Manager

Awin Global
08.2022 - Current

Affiliate Partnership Manager

Kelkoo Group
05.2019 - 07.2022

Online Marketing Consultant

PIA Media
05.2018 - 04.2019

Bachelor of Science - Business Psychologie

FOM University

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Bettina MuliKey Account Partnership Manager