Bolu Oloyede
Ifo
Summary
As a visionary digital marketing strategist, my passion is to empower businesses to achieve unparalleled success. With a strong background in digital marketing and a commitment to excellence, I have dedicated my career to unlocking the full potential of businesses and fueling sustainable growth. I began with a bold vision to revolutionize the digital marketing landscape and through years of honing my skills and adapting to the ever-evolving online business landscape, I have developed a unique expertise that sets me apart. I intimately understand the challenges entrepreneurs, coaches, realtors, and digital marketers face in today's competitive market. This understanding fuels my dedication to crafting innovative, tailored strategies that shatter conventional approaches and pave the way for extraordinary growth. Success is not just about achieving short-term goals but creating a sustainable path for long-term prosperity. My commitment to excellence is evident in every project I undertake. I thrive on challenges, and each client's journey represents an opportunity to showcase the transformative power of strategic marketing. In essence, my mission is to be a catalyst for your success story. By leveraging my expertise and passion for advanced marketing, I aim to propel your business forward, ensuring it survives and thrives in the competitive digital landscape. Join me on this exciting journey towards unparalleled success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Gohiglevel Expert
Black Founder LLC
05.2024 - 06.2024
- Website Redesign a full website revamp for maximum Optimisation
- Funnel Website Setup
- Facebook Lead Ads and Lead Magnet Creation
- Email Automation, contract Setup
- Google Review Setup and feedback automation
- Conversational AI chatbot for SMS Outreach
- Collaboration with VA's and Copywriters on Project management
- Social media Setup On FB and Instagram
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Paid attention to detail while completing assignments.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Email Marketing Expert
TOR ATHLETICS
04.2022 - 07.2022
- Led targeted email campaigns, increasing online sales by 25%
- Implemented refined segmentation for a 15% boost in clickthrough rates
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Stayed abreast of industry best practices for email design, content creation, audience segmentation, analytics reporting, among others.
- Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
- Coordinated cross-functional teams to execute integrated marketing initiatives supporting company objectives.
- Wrote engaging and successful marketing, advertising, and website copy.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Collaborated on visually compelling templates, elevating open rates by 20%
- Applied A/B testing, achieving a 30% improvement in overall campaign effectiveness
- Coordinated seasonal efforts, yielding a 25% revenue increase during peak periods
- Emphasized mobile responsiveness, resulting in a 20% boost in engagement
- Monitored KPIs for continuous improvement, contributing to a 15% overall performance enhancement
Marketing and Sales Specialist
D1 MILANO
05.2020 - 05.2022
- Developed and executed compelling marketing strategies for D1 Milano's high-quality wristwatches, contributing to a 20% increase in brand awareness and market penetration
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
- Played a pivotal role in launching successful advertising campaigns, showcasing the unique features and craftsmanship of D1 Milano timepieces, resulting in a 25% boost in sales within a quarter
- Collaborated closely with the design team to create visually stunning promotional materials that highlighted the elegance and precision of D1 Milano watches
- Executed targeted sales initiatives, establishing and nurturing relationships with key retailers, leading to a 30% increase in sales
- Built rapport with customers and assessed needs to make product recommendations and upsell.
High Level Manager
JTORRY
05.2020 - 05.2022
- Website Redesign a full website revamp for maximum Optimisation
- Funnel Website Setup
- Facebook Lead Ads and Lead Magnet Creation
- Email Automation, contract Setup
- Migration from Dubsado to high-level
- SAAS Setup
- Community Setup
- Collaboration with VAs and Copywriters on Project management
- Worked effectively in fast-paced environments.
- Social media Setup On FB and Instagram
- Self-motivated, with a strong sense of personal responsibility.
- Improved site performance through regular monitoring, updates, and troubleshooting.
- Performed ongoing competitor analysis and market research to identify emerging trends and areas for potential improvement within site architecture and content offerings.
Marketing and Sales Specialist
LUNE
01.2020 - 01.2022
- Created effective emails for LUNE's pain relief balms, increasing engagement by 25%
- Developed clear and compelling content to highlight the benefits of LUNE balms, improving customer awareness by 20%
- Tested different email elements, like subject lines, to make emails 30% more effective
- Worked closely with the product team to ensure accurate representation of product features in emails
- Personalized emails based on customer preferences, leading to a 15% increase in customer satisfaction
- Monitored email metrics and provided insights, contributing to a 20% improvement in overall email effectiveness
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
- Exceeded sales targets by consistently meeting and surpassing monthly quotas.
- Implemented CRM tools to track client interactions, optimizing follow-up procedures for better results.
- Collaborated with cross-functional teams to deliver comprehensive solutions for clients'' needs.
- Built relationships with customers and community to promote long term business growth.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
Klaviyo Expert
AMERICAN OPTICAL
05.2019 - 12.2020
- Orchestrated targeted email campaigns for American Optical's sunglasses, emphasizing eye protection and facial beauty, resulting in a significant 25% increase in online sales
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Identified opportunities for growth within existing customer base via tailored upsell/cross-sell campaigns designed to drive revenue increases.
- Crafted visually appealing and persuasive email content in collaboration with the design team, showcasing the stylish and protective features of American Optical sunglasses
- Segmented email lists strategically, tailoring messages to highlight both the fashion-forward design elements and the essential UV protection offered by our sunglasses, achieving a 20% increase in customer awareness
- Successfully executed product launch email campaigns, driving a substantial 30% boost in customer engagement by emphasizing the products' ability to enhance facial aesthetics
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Email Marketing Expert
Big-KONG
08.2018 - 02.2019
- Created emails that helped sell Big Kong's sexual enhancement supplements, boosting online sales by 30% in just three months
- Sorted customers based on their details and what they like, making our emails 20% more likely to be clicked
- Worked with the design team to make our emails look better, increasing how often people opened them by 25%
- Tested different parts of our emails and improved them, making our emails 35% more effective
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Increased open rates with engaging subject lines and personalized content tailored to target audiences.
- Identified opportunities for growth within existing customer base via tailored upsell/cross-sell campaigns designed to drive revenue increases.
- Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
- Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
- Wrote engaging and successful marketing, advertising, and website copy.
- Managed campaigns for various clients that consistently exceeded sales goals.
Education
Bachelor of Science - Electrical Engineering
University , Of Lagos
Nigeria01.2018
Skills
Email Scheduling
Email Analytics
Email Strategy Development
Email Campaign Management
Time Management
Multitasking and Organization
Customer Service
Project Management
Project Planning
Project planning and development
Responsive design
Web Design
Website Maintenance
Accomplishments
- Resolved product issue through consumer testing.
- Collaborated with team of 7 in the development of 12 screen Website.
- Identified and eliminated website bugs to improve user experience.
- Created and moderated Jtorry that facilitated up-to-date project communication between departments.
- Assisted the senior developer regularly with various tasks, which resulted in learning additional scripting languages.
- Achieved [20% in Sales] by introducing Klaviyo for Email marketing tasks.
Languages
English
German
Spanish
References
- Reference Name, 123-456-7890, hello@reallygreatsite.com
Certification
- HubSpot Content Marketing Certification - HubSpot Academy.
- Marketo Certified Expert – Marketo.
- Digital Marketing Pro Certificate - Digital Marketing Institute.
- Certified Brand Manager – Association of National Advertisers.
- Cisco Certified Network Associate (CCNA)
- Project Management Professional (PMP)
- Six Sigma Certification
- Adobe Certified Expert (ACE) - Adobe.
- Project Management Professional (PMP)® - Project Management Institute (PMI).
- Professional Certificate in Computer Science for Web Programming —
Timeline
Gohiglevel Expert
Black Founder LLC
05.2024 - 06.2024
Email Marketing Expert
TOR ATHLETICS
04.2022 - 07.2022
Marketing and Sales Specialist
D1 MILANO
05.2020 - 05.2022
High Level Manager
JTORRY
05.2020 - 05.2022
Marketing and Sales Specialist
LUNE
01.2020 - 01.2022
Klaviyo Expert
AMERICAN OPTICAL
05.2019 - 12.2020
Email Marketing Expert
Big-KONG
08.2018 - 02.2019
Bachelor of Science - Electrical Engineering
University , Of Lagos
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