Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Hobbies and Interests
Timeline
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Caterina Ciani

Caterina Ciani

Basel

Summary

Strategic and proactive communications professional with a strong track record in stakeholder engagement, internal communications, and content development. Skilled in crafting clear, effective messaging across all levels of an organization—from team members to executives, board members, and sponsors. Adept at navigating complex, high-pressure environments with diplomacy and composure. Passionate about the intersection of communication and technology, with a keen awareness of its impact on business operations and culture. Experienced in managing multi-channel content strategies, including newsletters, websites, digital screens, social media, and press materials. Currently serving as an Internal Communications Specialist at Deloitte, with deep familiarity with corporate culture and business comms. Committed to continuous growth and a collaborative, solutions-focused approach.

Overview

27
27
years of professional experience

Work History

Internal Communications Specialist

Deloitte
12.2022 - Current
  • Led the planning, development, and refinement of over 50 strategic communication campaigns per year for leadership and key stakeholders across all business lines.
  • Storyboarded and scripted at least 5 firm-wide, tier one internal campaigns across all digital channels, including videos, digital posters, newsletters, in one case increasing survey engagement by 50%.
  • Was instrumental in the launch of an internal communications application called Daily, contributing to strategy, rollout to over 2000 employees, and an 80% engagement rate.
  • Trained and supported a community of over 100 Daily content-creators, across business lines.
  • Measured, analysed and evaluated communications data, through yearly audits and daily back-end statistics analysis, continuously honing and improving our communication success strategy.
  • Leveraged the use of our internal AI tool to streamline communications efficiency and increase employee engagement.

International Project Manager

Caterina Ciani Consulting
01.2017 - 01.2022
  • As a Project Manager for leading arts organisations in Europe and Switzerland for the past 20 years, including founding and running an international music festival in Cortina d'Ampezzo from 2008 - 2018, organising concerts, festivals and online events in Switzerland, UK, Italy, Sweden and online, I have honed my skills as an effective negotiator, communicator and cross-cultural collaborator.
  • Expertise in: conceptualising marketing campaigns designed to inform, promote and/or sell; copywriting and formulating engaging and informative newsletters; developing social media and email campaigns; designing storyboards and working with film makers and editors for promotional videos; creating and managing on-line lecture series and events; writing effective fundraising proposals, project evaluations and reports for donors and sponsors, as well as business plans and strategies going forward.
  • Clients include: Basel Proms (General Manager and Co-Founder); Orgelfestival im Stadtcasino Basel (Fundraising, Communications and PR Director); Klosters Alpine Concerts, Klosters Switzerland (Concerts Manager for the Christmas Concerts held in collaboration with London's Royal College of Music); Ingesund Piano Foundation, Ingesund, Sweden. (Project Manager); Klosters Music Festival - now Klosters Music (Concerts Manager); Gaia Music Festival (Board Member), and many more

Culture Expert

Education, Audiovisual and Culture Executive Agency of the European Commission
12.2013 - 07.2017
  • Assessed over 50 European cultural projects for funding eligibility based on EU criteria and received formal training on EU cultural policy and frameworks.

Founder and Director

Dino Ciani Festival and Academy
01.2007 - 09.2013
  • Defined the strategic vision and oversaw all aspects of development, growth (from 5 events to over 40 after 10 years), and daily operations, including planning, fundraising, production, marketing, and sponsorship.
  • Managed budgets, timelines, and resources to ensure the successful execution of high-profile events such as concerts with A level artists and stars, conferences, and masterclasses.
  • Negotiated contracts with artists, venues, service providers, and media partners.
  • Built and sustained strategic partnerships to enhance the festival’s visibility and long-term sustainability within the international cultural landscape.

Local Coordinator

Operalia, the World Opera Competition
04.2005 - 06.2005
  • Led the local coordination and production of the competition.
  • Acted as chief liaison between sponsors like Rolex, UBS, Lufthansa and the competition.
  • Supervised sponsorship needs and ensured that sponsorship requirements were met.
  • Aided in setting up interviews with Placido Domingo and finalists.

Production Coordinator

Queen Sofía College of Music
12.2000 - 10.2001
  • Coordinated the 'Encuentro de Música y Academia de Santander': a four-week music festival, with more than 118 participants, including master classes, chamber music, orchestra, opera and 80 concerts in Santander and Cantabria.
  • Wrote and was awarded a grant for 150,000 Euros from the European Commission.

Senior Producer

The John Schreiber Group
09.1998 - 10.1999
  • Responsible for all aspects of project/event management including budgeting, strategic planning, and client liaison.
  • Participated in the production, marketing and publicity of 'A Close Look at China', a 10-day promotional event, that included an art exhibition and fashion show.
  • Pitched, coordinated and executed the Harmon & Kardon sponsored 'Harman: How to listen' jazz music educational program, which toured in 100 schools, 10 cities nationwide.
  • Produced a gala concert and promotional video for The Julliard School's Capital Campaign.

Orchestra Manager

Spoleto Festival
05.1998 - 07.1998
  • Coordinated nationwide auditions for over 600 applicants in 9 cities.
  • Produced all audition marketing materials: posters, brochures, and website.
  • Organized travel logistics and accommodation for 111 orchestra members.
  • Managed payroll, overtime pay, and all other on-site festival troubleshooting.

Education

MBA - Non-profit Arts Management

UCLA Anderson School of Management
06.1996

Bachelor of Arts - Communication Studies

University of California
06.1991

Skills

  • Communication
  • Corporate storytelling
  • Project management
  • Client relations
  • Strategy
  • Problem solving
  • Research-informed messaging
  • Effective collaboration
  • Prioritisation
  • Budget management

Languages

English
Italian
Spanish
French
German

Personal Information

Nationality: Swiss Italian

Hobbies and Interests

  • Performing Arts
  • Flamenco
  • Hiking


Timeline

Internal Communications Specialist

Deloitte
12.2022 - Current

International Project Manager

Caterina Ciani Consulting
01.2017 - 01.2022

Culture Expert

Education, Audiovisual and Culture Executive Agency of the European Commission
12.2013 - 07.2017

Founder and Director

Dino Ciani Festival and Academy
01.2007 - 09.2013

Local Coordinator

Operalia, the World Opera Competition
04.2005 - 06.2005

Production Coordinator

Queen Sofía College of Music
12.2000 - 10.2001

Senior Producer

The John Schreiber Group
09.1998 - 10.1999

Orchestra Manager

Spoleto Festival
05.1998 - 07.1998

MBA - Non-profit Arts Management

UCLA Anderson School of Management

Bachelor of Arts - Communication Studies

University of California

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Caterina Ciani