Food and Cooking
CÉCILE MARCUCCI
Senior Marketing Manger
Genève
Summary
Organized and determined, I federate teams around ambitious goals with strong leadership and positive energy. With 10 years of experience in digital marketing, I combine creativity and a data-driven approach to drive long-term performance. Resourceful, proactive, and adaptable, I thrive in challenging environments. I'm seeking a Senior Marketing Manager position in a company with a human-centered culture, convinced of the strong link between workplace well-being and sustainable growth.
Overview
11
11
years of professional experience
2015
2015
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Manager
Consultant in WELLNESS & LIFE COACHING
01.2024 - Current
- Designed and implemented a Growth Marketing strategy by building and optimizing digital ecosystems-including Notion workspaces, CRM funnels, marketing automation tools, and Canva-based branding: +30% brand visibility
- Boosted brand awareness through the creation of engaging social media campaigns.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Created and managed sales funnels and email automation to convert leads into clients
- Developed business frameworks: value proposition, target audience, positioning
- Provided guidance on mindset, productivity, and aligning strengths with business goals
B2B SENIOR MARKETING MANAGER DACH
THEFORK TRIPADVISOR COMPANY
01.2022 - 12.2023
- Developed and executed a B2B marketing strategy for the DACH region.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Managed lead generation strategy with Sales, increasing the prospect & client database.
- Led SEM content creation and SEO initiatives, optimizing landing pages (+1% conversion) and SEA strategies on Google, LinkedIn, and Meta.
- Supervised local and international events (concept, team management, budget, logistics).
- Managed a team of marketing professionals (CRM & Brand Specialist), resulting in increased productivity and project success rates.
- Collaborated across cross-functional teams (product, design, data, sales) and demonstrated strong project management skills.
BRAND SPECIALIST & MARKETING MANAGER
JUST EAT TAKEAWAY
07.2018 - 08.2021
- Championed customer-centric approaches in all aspects of branding to ensure long-term loyalty and repeat business, in both B2B & B2C marketing activations.
- Managed creative projects from inception to completion, ensuring timely delivery and exceptional results, especially in key FMCG partnerships : delivering a +15% sales growth with Coca-Cola & Increased brand awareness by +8pts for Burger King and +14pts for McDonald's
- Developed compelling brand narratives to differentiate products in a competitive marketplace. Launched 2 new web platform features increasing orders of branded products by +10%
- Managed a 5-person team responsible for city and regional activations (1M€ budget)
- Created dashboards for real-time KPI monitoring, piloted budget & growth initiatives in a fast-paced, entrepreneurial environment
- Coordinated the migration to the Takeaway platform with international teams
E-COMMERCE PROJECT MANAGER
GRANDS MOULINS DE PARIS
03.2017 - 07.2018
- Developed comprehensive project plans and timelines, ensuring timely delivery of e-commerce projects.
- Built and implemented a 12-month content strategy in Magento back office, including Functional Specifications, Testing, and collaboration with a UX designer to optimize thee-commerce website for user engagement and conversion.
- Implemented agile methodologies for efficient project management and continuous improvement.
- Identified areas of improvement in e-commerce processes and implementing changes accordingly.
- Defined and coordinated the production of videos, photos, and recipes
PRODUCT MANAGER
LABEYRIE FINE FOOD
07.2014 - 09.2016
- Managed full product lifecycle, from ideation through post-launch support of "Une Recette Lenôtre" and "Labeyrie" product ranges, ensuring consistent quality control (product development, packaging, communication,market research, and competitor analysis.)
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Coordinated project planning and execution with team members and team leads (R&D, packaging, Sales)
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Replaced Category Manager for 6 months, delivering annual results and market reviews, while driving post-launch performance analysis to identify growth opportunities.
Education
Master II - Marketing Communication & Advertising
IPAG BUSINESS SCHOOL
Skills
Leadership & Team Empowerment
Data-Driven & Results-Oriented
Adaptability & Problem-Solving
Effective Communication & Emotional Intelligence
Microsoft & Google suite
Tableau
Google Analytics
undefinedIn House Training
- Management
- Non-violent Communication
- Enneagram Personality
Personal Information
Work Permit: B Permit
Interests
Personal Development : books, meditation, sophrology
Running (Geneva 20km, 2023)
Piano
Timeline
Digital Marketing Manager
Consultant in WELLNESS & LIFE COACHING
01.2024 - Current
B2B SENIOR MARKETING MANAGER DACH
THEFORK TRIPADVISOR COMPANY
01.2022 - 12.2023
BRAND SPECIALIST & MARKETING MANAGER
JUST EAT TAKEAWAY
07.2018 - 08.2021
E-COMMERCE PROJECT MANAGER
GRANDS MOULINS DE PARIS
03.2017 - 07.2018
PRODUCT MANAGER
LABEYRIE FINE FOOD
07.2014 - 09.2016
Master II - Marketing Communication & Advertising
IPAG BUSINESS SCHOOL
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