Coordinate with several internal departments and over 20 providers, managing promotional dinners and special auctions throughout Europe, New York, Los Angeles, Singapore, and Bangkok
Organize and manage ongoing wine auctions across Switzerland and France, demonstrating excellent operational planning and highly successful event execution
Manage the Baghera/wines Private Club, ensuring member satisfaction and loyalty for 30 members with a yearly fee of 15,000 CHF
Oversee several interns, waiters, and a sommelier to ensure the Club's smooth operations
Plan and execute annual trips for Club members, managing all logistical aspects within given budgets
Collaborate with the art director for communications and marketing strategies
Lead marketing initiatives for Baghera/wines' fine wine boutique and e-boutique, focusing on SEO and SEA to enhance online presence
Supervised two auctions in Singapore, broadcast during exclusive dinners in Ma Cuisine restaurant chain
Developed and improved the brand's application and online sales system, optimizing the customer interface
Coordinated private dinners in partnership with Michelin-starred restaurant, Le Chat Botté
Led the opening of a second private Wine Club in Burgundy and developed new membership strategies for Asia.
Event & Marketing Coordinator
Baghera/wines Auction
10.2021 - 05.2022
Organized auctions within Switzerland, in addition to collaboration with the Hotel Beau-Rivage Geneva
Managed auctions alongside the Baghera/wines' Singapore director, including live stream coordination
Conducted wine estimates, inventory management, inspections, and post-auction reconciliation
Contributed to all marketing and photography efforts, as well as the development of both the physical boutique and e-commerce store
Enhanced brand visibility and sales performance by orchestrating prestigious wine tasting events, further elevating the brand's reputation and provenance.