Chloe De Salis

• Relocated to Switzerland, tasked with resetting the brand wholesale strategy across EMEA for Womens and Kids Footwear
• Responsible for the line architecture and pricing, aligning global brand vision with regional wholesale market dynamics to drive profitability, with the target of growing wholesale revenue by 15% in FY27
• Leading and mentoring a high-performing team of Merchandisers to curate market-relevant, trend-forward ranges that capture youth culture
• Partnering with wholesale accounts across EMEA to build tailored product assortments ensuring relevance for different consumer environments, increasing HOL26 order books by 8%
• Collaborating continuously with planning counterparts to ensure revenue-driving, profitable assortments through data-driven segmentation and precise product choices by channel, tier, and account.
• Driving in-season trading, interpreting data and partner feedback to execute rapid, action-oriented next steps that maximize immediate sales and inform future seasonal strategies.
• Continuous monitoring of the EMEA competitive landscape to identify white space opportunities, translating market shifts into actionable product briefs that capture untapped market share.
• Launching Tik Tok Shop as a new wholesale channel, hitting full year targets in the first 5 months.

• Total buying autonomy of a portfolio of 20 Footwear brands and an annual OTB of over £50M for a UK multi-brand retailer with 130 stores and a strong digital presence
• Leading a team of 6 direct reports, nurturing talent resulting in promoting 4 team members in the last 2 years
• Full ownership of the department’s seasonal and 3-year commercial strategies, driving 15-20% YOY sales growth and improving margin by 3.2PP LY
• Adept at range planning, product assortment and creating commercial SMU's to fill brand gaps, driving an additional £7M revenue annually with over 75% sell thru rates
• Obsessive about the right product at the right time in the right place- recognizing trend, consumer profiles and the customer journey across in-store and digital
• A clear and thorough understanding of the EMEA marketplace and positioning and segmentation of brands within retailers
• Strong collaborative working with brand partners to provide insights that inform product line planning and drive sales growth
• Spearhead cross-functional collaboration, influencing direction through building internal relationships with marketing, finance, logistics and PR
• Assured at taking the lead and implementing projects involving multiple stakeholders, i.e ROI best practice project and VM Guidelines, increasing customer conversion by 6% annually
• Regularly undertaking competitor shops and trade show visits internationally to identify shifts in consumers needs, changing trends and sourcing new brands

• Buying all womens clothing and non clothing categories
• Responsible for buying a portfolio of 40 brands including Nike, Adidas, Joules, Barbour and The North Face across footwear, apparel and accessories.
• Annual OTB management of £10M

Buying footwear for Franchise partners in the Middle East and Wholesale partners within Europe (ASOS, Zalando, Sivvi)