Christoph Büscher
Wiehl
Summary
Accomplished Director with a proven track record at John Deere, expert in KPI-driven performance management and strategic business restructuring. Skilled in forming intercultural teams and driving innovation, I've successfully reorganized sales strategies and integrated key processes, significantly enhancing market positioning and operational efficiency. Renowned for a hands-on, results-driven approach and exceptional talent development skills.
Overview
22
22
years of professional experience
2
2
Languages
Work History
Director
Hauert HBG Dünger AG
09.2020 - Current
- Responsibility for sales and marketing in the Hauert group for all markets and customer groups, Responsibility for subsidaries and joint venture partners internationally.
- Successful implementation of new process structure for strategic marketing, product development and innovation, forming a group wide organization based on KPIs
- Reorganization and integration of the German sales team into the Hauert Group
- Development of turnaround strategy for all customer segments and sales territories based on KPIs for the German market
- Successful implementation of a new pricing process
- Restructuring of the Key Account business in Germany to successfully target key DIY distributors with a focused approached
- Integration of SWISS GREEN into the Hauert group in alignment with the overall strategy for the commercial market.
Product Line Director
John Deere
04.2012 - 08.2020
- Global responsibility for the robotic mowing and walk behind mower business. Director of the SABO Maschinenfabrik GmbH owned by Deere.
- Supporting the development of the turf care strategy as part of the global turf leadership team.
- Development of the robotic mowing strategy for John Deere, managing development projects and R&D budgets in a matrix organization.
- Integration of the SABO team into the regional and global Deere organization.
- Rolling out all relevant Deere KPIs, sales and marketing processes for the SABO team, including the Deere performance management system.
- Connecting resources and sponsoring international teams and projects
Manager Sales & Marketing SABO Brand
John Deere
05.2006 - 03.2012
- Leading the SABO brand sales and marketing team with 35 people
- Repositioning the SABO brand as a leading premium brand for the specialized dealer channel.
- Successful implementation and tactical execution of the sales strategy.
- Successful implementation of a performance and growth oriented discount scheme for the dealer channel.
- Improved marketing to attract new customers and promote business.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Marketing Lead Global Transmission Project
John Deere
05.2005 - 04.2006
- Developing market requirements for project transmission
- Developing volume and price models
- Supporting and moderating cost reduction workshops
- Visiting global target markets and customer segments
- Market studies and benchmarking
- Providing data and documentation within the project in alignment with the product delivery process
Product Marketing Manager Specialty Tractors
John Deere
05.2003 - 04.2005
- Coordination of all marketing activities for the product line
- Preparing Product launches and marketing communication
- Aligning all activities with the manufacturing partner, working 50% in Italy
- Leading price negotiations with the manufacturing partner
- Supporting order and sales activities with the sales branches
- Supporting ag shows and exhibitions
- Generating a KPI driven monthly reporting for senior management
- Planning and executions of quarterly senior management reviews in Italy
Spare Parts Marketing Lead 6000 Series Tractors
John Deere
01.2002 - 04.2003
- Growing parts sales through promoting OEM parts and d attachments
- Planning and execution of marketing activities for all Mannheim sourced spare parts
- Definition of tractor attachment program
- Concept development and execution of Mannheim representation at John Deere Parts Expo in Tampa Florida
- Close collaboration with sales branches and parts depots
Education
Law / Legal Assessor
Ruprecht Karl Universität
Heidelberg 04.2001 -
Qualification For Judicial Office
Regional Court
Dortmund GermanySkills
- Profound understanding of processes and business structures
- KPI driven performance management for business goals and collaboration
- Forming highly functional intercultural cross functional teams
- Managing Partnerships and connecting people
- Business strategy
- Developing talent
- Engaging and inspiring people
- Hands on result driven approach
Additional Information
Chairman of the German Garden Industry association IVG since 2014. The IVG represents 140 members with a broad offering for the green industry from lifestyle over technical products, fertilizers and living green.
Timeline
Director
Hauert HBG Dünger AG
09.2020 - Current
Product Line Director
John Deere
04.2012 - 08.2020
Manager Sales & Marketing SABO Brand
John Deere
05.2006 - 03.2012
Marketing Lead Global Transmission Project
John Deere
05.2005 - 04.2006
Product Marketing Manager Specialty Tractors
John Deere
05.2003 - 04.2005
Spare Parts Marketing Lead 6000 Series Tractors
John Deere
01.2002 - 04.2003
Law / Legal Assessor
Ruprecht Karl Universität
04.2001 -
Qualification For Judicial Office
Regional Court
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