Christopher Bohrer
Marketing Leader
Trelex
Summary
Dynamic global marketing executive with a proven record of driving growth, building brands, and fostering innovation across organizations of all sizes - from Fortune 100 companies to agile startups. I currently serve as Principal Marketing Executive and Board Member at Pebbles.ai, an AI-native SaaS startup. I help define the brand and establish the marketing foundations to drive business growth, guiding efforts that strengthen customer acquisition and position the company for scalable success.
As SVP Marketing at HP Inc., I led a $36 billion B2B and B2C business, managing a team of 350+ and a nine-figure budget. I delivered increased customer engagement through end-to-end marketing campaigns, streamlined brand portfolios to sharpen market focus, and elevated brand recognition by forming high-impact partnerships with Real Madrid, Welcome to Wrexham, and RIOT Games. These efforts consistently delivered year-over-year growth and aligned the business with evolving customer needs.
Today, I combine my passion for brand storytelling, innovation-driven growth, and customer-centric strategies with a leadership style that blends strategic thinking and creativity. Whether advising a startup, leading a large-scale enterprise, or exploring new opportunities, I thrive in environments that challenge convention and allow me to create lasting value through collaboration and strategic execution.
Overview
2025
2025
years of professional experience
Work History
Principal Marketing Executive & Board Member
Pebbles.Ai
12.2024 - Current
- Guiding marketing and communications for an AI-native SaaS startup - building the brand, launching VC-focused lead-gen campaigns, supporting fundraising efforts, and driving measurable growth.
- Finalized the company’s mission, vision, purpose, and values to build a strong foundation for its strategy and culture.
- Developing a comprehensive brand book and defining the company’s core messaging to ensure consistency and resonance across all channels.
SVP, Personal Systems Marketing (Business Unit CMO)
HP Inc.
3 2022 - 12.2024
- Accountable for all marketing communications for $36 billion B2C/B2B business
- Led global and market teams, 16 directs, 350+ person team, 9 figure budget
- Rebuilt partnership strategy delivering marquee deals: Welcome to Wrexham, RIOT Games, and Real Madrid CF with each achieving >12% ROMI Y/Y
- Produced 'Work Happy' campaign to expanded customer segments with highest System1 rating (4.5 of 5 Star Rating); Branded Recall +18pts vs norms
- Developed specialized ABM strategies for global accounts: won key enterprise customers SAP, Nestle, ASML and increased retention in tier 1 accounts
- Led portfolio sub-brand simplification consolidating 19 sub-brands to 3: minimized customer journey friction, increased conversion rate >15% vs baseline
- Led partner strategy for B2B & B2C segments, securing and scaling high-impact collaborations with Microsoft, AMD, Intel, generating positive ROMI Y/Y
- Drove marketing integration efforts across Poly and HyperX acquisitions delivering synergy targets of 15% while increasing acquired team engagement +8% Y/Y
- Increased organization metrics: team engagement +12pts Y/Y, female leadership in management +63% Y/Y
VP, Global Marketing Strategy & Planning, Personal Systems
HP Inc.
11.2019 - 03.2022
- Head of global GTM marketing strategy for $43 billion B2C and B2B business
- Led 9-person team, 3 directs, 100+-person matrixed team, and 9-figure budget
- Led HP Global Sustainable Impact marketing campaign increasing brand equity: +11pts brand consideration, +16pts future purchase intent
- Improved portfolio marketing strategy and execution +24% vs FY20
- Produced significant brand equity growth (meaningful & different) on HP and OMEN brands with sustained positive trend on marketing contributed revenue
VP, EMEA Marketing, Personal Systems
HP Inc.
8 2015 - 11.2019
- Led marketing strategy for $14 billion region, managed 9-figure budget; 175+ person regional team, 13 directs; embedded in EMEA President's executive team
- Executed strategic marketing plans delivering 5%+ compound annual growth rate across Personal Systems business since 2015 ($7+ billion annual revenue gain)
- Implemented content-driven partner enablement programs, supporting technical product positioning and elevating partner-driven campaigns across EMEA
- Launched disruptive PC gaming brand, OMEN, with award-winning (Drum PR, Creative pool) campaigns; achieved market leadership with 24% share
- Pioneered digital marketing transformation: Increased EMEA leads 120% and sales pipeline 200%+, Increased MROI 3X within mid-market, corporate, enterprise, and public sector segments
- Achieved 85%+ team engagement scores, met or exceeded diversity targets
Director, Consumer Marketing, EMEA
Hewlett-Packard Company
03.2014 - 08.2015
- Led execution of consumer brand and marketing strategy for $10 billion region of $57 billion global Printing & Personal Systems Group
- Managed 7-person team, 8-figure budget, reported to VP, Marketing, EMEA
- Led Instant Ink D2C subscription, next-day ink cartridge delivery service in UK resulting in largest regional subscription base with 99% first-year retention
- Launched Sprout by HP, empowering designers to unlock potential of 3D printing in EMEA beating brand recognition and sales targets
Director, Worldwide Consumer PC Marketing
Hewlett-Packard Company
09.2010 - 03.2014
- Created global marketing campaigns increasing HP brand preference
- Managed 4-person team, 8-figure budget, and marketing partnerships with Microsoft, Intel, Beats by Dre, and Nvidia
- Reported to VP, WW PC Marketing; Recruited by former Sears Holdings CMO
Director, Advertising
Sears Holdings
05.2008 - 09.2010
Management Director/Account Director
Element 79 Partners (now DDB)
12.2001 - 05.2008
Account Executive
FCB, Ogilvy, Entertainment Marketing Group
05.1997 - 12.2001
Education
Executive Leadership: Management Leadership -
The Aspen Institute - Aspen
Aspen 04.2017 - 2023.03
Bachelor of Journalism: Advertising -
University of Missouri - Columbia
Columbia 09.1994 - 1998.05
Associate of Arts: Film & Music -
Art Institute - Dallas
Dallas 09.1989 - 1991.05
Timeline
Principal Marketing Executive & Board Member
Pebbles.Ai
12.2024 - Current
VP, Global Marketing Strategy & Planning, Personal Systems
HP Inc.
11.2019 - 03.2022
Executive Leadership: Management Leadership -
The Aspen Institute - Aspen
04.2017 - 2023.03
Director, Consumer Marketing, EMEA
Hewlett-Packard Company
03.2014 - 08.2015
Director, Worldwide Consumer PC Marketing
Hewlett-Packard Company
09.2010 - 03.2014
Director, Advertising
Sears Holdings
05.2008 - 09.2010
Management Director/Account Director
Element 79 Partners (now DDB)
12.2001 - 05.2008
Account Executive
FCB, Ogilvy, Entertainment Marketing Group
05.1997 - 12.2001
Bachelor of Journalism: Advertising -
University of Missouri - Columbia
09.1994 - 1998.05
Associate of Arts: Film & Music -
Art Institute - Dallas
09.1989 - 1991.05
SVP, Personal Systems Marketing (Business Unit CMO)
HP Inc.
3 2022 - 12.2024
VP, EMEA Marketing, Personal Systems
HP Inc.
8 2015 - 11.2019
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