Summary
Overview
Work History
Education
Other
Timeline
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Clement GOUTNER

Clement GOUTNER

Geneva

Summary

Experienced sports marketing and digital marketing expert. Proven track record delivering sponsorship commercial programs for major global sports properties. Working in close collaboration with numerous global brands, supporting them deliver against their brand objectives and leveraging their partnership. Skilled in account management, servicing brands with a clear focus on digital activations.

Overview

16
16
years of professional experience

Work History

Sponsorship Specialist

UEFA
Geneva
08.2017 - Current
  • Develop UEFA national team football sponsorship framework with regards to the sales policy, partner contracting and account management
  • Manage the sponsorship programme in collaboration with UEFA partner agency CAA11
  • Main point of contact for the account management team
  • Account management of UEFA's Women's Football partners
  • Ensure sponsors rights are delivered as per the highest standards managing their implementation with UEFA key internal stakeholder
  • Digital rights project leader working with the digital product, CRM and content teams

Digital Sponsorship Coordinator

UEFA
Geneva
06.2013 - 08.2017
  • Definition, development and management of UEFA's Digital sponsorship strategy
  • Management of the digital sponsorship rights delivery for UEFA's official sponsors
  • Key point of contact for UEFA's commercial agencies, sales and account management
  • Key point of contact between marketing, Communications and IT departments
  • Management of sponsor promotional campaigns on owned and paid channels

Digital Marketing Consultant

UEFA
Geneva
01.2012 - 06.2013
  • Provide digital marketing support and online project management services to UEFA
  • Delivery of tailored sponsor's digital promotions for the Euro2012 sponsor family
  • Delivery of the Euro2012 sponsors online ad inventory across UEFA’s digital platforms

Account Manager

Carrots Communication
Barcelona, Spain
09.2011 - 12.2012
  • Account management and client servicing for the Fisher-Price brand
  • Manage Fisher-Price brand social media and CRM strategy in EMEA markets
  • Oversee content creation strategy with community managers
  • Internal coordination with web dev and editorial teams

Digital Project Manager

Wwwaka Digital Communication
Barcelona
08.2010 - 07.2011
  • Develop and deliver the official website of the Barcelona World Race
  • Coordination of the project between all parties: web dev, UX team and editorial team to gather needs and deliver solutions
  • Manage the web operations during the race and support editorial teams in content publishing across web and social

Digital Campaign Manager

Aedgency
Barcelona
01.2009 - 07.2010
  • Management and creation of websites and online marketing campaigns for user aquisition
  • Creation of marketing briefs, creative copy writing in French, English and Spanish
  • Campaign ROI tracking and optimization

Education

Master - Management and Business Administration

ISC Business School
Paris
2008

Bachelor - International business Management

University Of Professional Education
Utrecht
2007

Other

  • Languages: French: mother tongue / English: full working proficiency / Spanish: full working proficiency
  • Family status: in a relationship, 2 kids
  • Passionate about sports, watching and practicing football, tennis and ski

Timeline

Sponsorship Specialist

UEFA
08.2017 - Current

Digital Sponsorship Coordinator

UEFA
06.2013 - 08.2017

Digital Marketing Consultant

UEFA
01.2012 - 06.2013

Account Manager

Carrots Communication
09.2011 - 12.2012

Digital Project Manager

Wwwaka Digital Communication
08.2010 - 07.2011

Digital Campaign Manager

Aedgency
01.2009 - 07.2010

Master - Management and Business Administration

ISC Business School

Bachelor - International business Management

University Of Professional Education

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Clement GOUTNER