Daniela Kalas
Baar
Summary
Results-driven Key Account Manager combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Skilled in identifying challenging areas and achieving corrective measures.
Overview
11
11
years of professional experience
Work History
Key Account Manager
Mars Schweiz AG
Zug
2023.09 - Current
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Negotiated contracts with customers that balanced customer requirements with business objectives.
- Analyzed market trends, customer feedback, pricing strategies. to recommend changes in product offerings or services.
Activation Executive Petcare & Food
Mars Schweiz AG
Zug
2021.01 - 2023.08
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Swiss market to maximize outreach.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Monitored budgets by comparing and analyzing actual results with plans and forecasts.
- Worked with brand managers and sales to coordinate marketing activities focused on successful promotion of our products.
Customer Service Representative
Mars Schweiz AG
Zug
2018.06 - 2021.01
- VMI stock management for key accounts
- Order administration and processing of customer orders until delivery of goods and invoicing
- Direct customer and key account contact for any questions and issues
- Key account reviews in cooperation with key account manager
- Leading of various projects for improvement and simplification
Purchasing Assistant
Athleticum Sportmarkets AG
Hochdorf
2016.12 - 2018.05
- Collaborated with product- and categorymanager to assess materials needs and look for improved options to better meet changing demands.
- Obtained purchased items by forwarding orders to suppliers and monitored expedited orders.
- Kept inventory within ideal minimum and maximum levels with skilled management.
Internal Sales Representative
swisstulle AG
Münchwilen
2013.04 - 2016.11
- Administrative support of sales manager
- Offered ongoing support to customers after sales by answering additional questions and resolving issues.
- Responded to customer questions regarding pricing, availability and product details.
- Preparation of customer offer and samples
Education
BSC (Hons) Textile Business Management -
Schweizerische Textilfachschule STF
Zurich06.2016
Kaufmännische Berufsmaturität (BMS) -
Kaufmännische Berufsschule
Schwyz06.2011
Kauffrau EFZ -
Kaufmännische Berufsschule
Altdorf2010-08
Skills
- Organizational Skills
- Analytical Skills
- Budget Administration
- Customer Focus
- Drive for Results
- Negotiations
Languages
German, Serbian
First Language
English
Advanced
C1
French
Intermediate
B1
Timeline
Key Account Manager
Mars Schweiz AG
2023.09 - Current
Activation Executive Petcare & Food
Mars Schweiz AG
2021.01 - 2023.08
Customer Service Representative
Mars Schweiz AG
2018.06 - 2021.01
Purchasing Assistant
Athleticum Sportmarkets AG
2016.12 - 2018.05
Internal Sales Representative
swisstulle AG
2013.04 - 2016.11
BSC (Hons) Textile Business Management -
Schweizerische Textilfachschule STF
Kaufmännische Berufsmaturität (BMS) -
Kaufmännische Berufsschule
Kauffrau EFZ -
Kaufmännische Berufsschule
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