Daniela Manca

Lead the coordination of eContent creation and optimization across European Fabric Care markets, ensuring high-quality, consistent and consumer-relevant digital product experiences while meeting eRetailer requirements.

Key responsibilities include:

• Coordinating the end-to-end creation and optimization of primary images, marketing copy, secondary images and rich content
• Translating brand strategies, product benefits and claims into compelling eCommerce content
• Ensuring content meets eRetailer requirements and digital shelf best practices
• Partnering with European markets to address local needs while maintaining brand consistency
• Coordinating internal stakeholders, agencies and external partners throughout the content development process
• Reviewing and optimizing existing content to improve image quality, consistency and consumer engagement
• Ensuring alignment with brand equity, visual hierarchy, iconic assets and color guidelines
• Supporting the delivery of market-ready assets for activation across European eCommerce channels

Translated brand and creative concepts into market-ready packaging executions across Fabric Care Europe, managing the end-to-end design delivery process from initial concept to print-ready artwork. Partnered with creative, brand and technical teams to protect the original design intent while ensuring print feasibility, brand consistency and successful adaptation across European markets.
Key responsibilities included:

- Managing packaging design projects from concept to print-ready files
- Coordinating multifunctional teams and external partners throughout the design and artwork process
- Ensuring the print feasibility of the design intent, balancing creative ambition with technical and production requirements
- Managing the adaptation of master packaging designs across multiple European markets, considering local language and market-specific requirements
- Acting as a key connection point between creative design, artwork execution and print production

• Providing on-site procurement and supply chain service to our client Procter and Gamble
• Managing P&G Tertiary Packaging spend across all European plants (corrugated, printed cartons, flexibles, adhesives)
• Managing 300 Vendors (Commercial Agreements, supply chain set up and management)
• Running RfQs and benchmarking analysis and providing strategic recommendations for P&G packaging supply chain optimization

• Packaging design project coordination for Procter&Gamble, across multiple functions and external agencies involved in the artwork development process (Marketing, Graphic Designers, External Agencies, Product Supply, R&D, Legal, Copy Experts, Printers)
• Management of the Pre-Press and post-production process, including print feasibility and color management
• Team Leadership: managing a team of 26 direct reports; setting up individual KRAs and supporting career development plans; new hires onboarding
• Client Relationship Management: acting as Single Point of Contact for Corbus within P&G in the EMEA region. Quarterly reporting and Business Development

• Client Relationship Management
• Managing client's Advertising Campaings (ATL & BTL), from briefing through internal creative development to production. Deliver impactful campaigns on time, on budget and on quality across different touchpoints
• Liaising with internal creative department and external agencises (including audio-visual production studios, printers, digital agencies, media agencies, model agencies)
• Administrative and Finance duties: invoicing reconcialiation, budget management.

• Program coordination for the Marshall Memorial Fellowship
• Organizing study tours for the American Fellows throughout Europe, including setting up the agenda and managing all the logistic aspects
• High level event organization (NATO Summit, Brussels Forum, etc.)

• Researching and drafting electronic newletters articles (European Security Review; Nato Notes)
• Layouting and editing of the electronic reviews
• Website maintenance
• Database maintenance

• Coordinating the Embassy activities and projects around the Italian Presidency of the Council of the European Union
• Supporting the Ambassador Maurizio Melani in leading official meetings and events
• Coordinating communication activities (press releases, events invitations, visual communication, website updates)
• Drafting and circulating official meetings minutes