Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Delbar Safakish

Delbar Safakish

Geneva

Summary

With a dynamic background spanning 5 years of international experience, I've excelled in brand marketing, business development, sales, and commercialization across diverse regions and consumer segments. Notably, I achieved record-breaking business results amid the global pandemic. Guided by profound consumer insights, I crafted winning strategies with solid financial grounding, driving remarkable ROI and value for the company, customers, and consumers.

A collaborative team player, I foster inclusive environments and am solution-focused, organized, and driven by experimentation and continuous learning. My commitment to inclusion and diversity fuels an environment where every individual thrives. I thrive on tackling demanding assignments and ambitious projects to turn challenges into achievements.

In essence, I offer proven international expertise, innovation, and a determined spirit to drive your organization's success to new heights.

Overview

6
6
years of professional experience

Work History

Marketing Manager Travel Retail Europe & Africa

Coty Inc
09.2020 - Current
  • Leading cosmetics and premium+ skincare brands such as Kylie Cosmetics, Lancaster & Orveda with full ownership of strategy, deployment and P&L responsibility.
  • Entered inflight channel with Kylie cosmetics which resulted in +9% growth in NR in FY23.
  • Marketing representative for Benelux & ROE retailers with full Coty portfolio strategy ownership vis a vis respective Key Account Managers
  • Ownership of Assortment & Pricing Strategy for Kylie Cosmetic
  • Leading execution of the cross-category portfolio (Fragrances, Skin Care, Cosmetics)
  • Responsible for the digital & media campaigns for Coty Cosmetics brands

Marketing Manager Travel Retail Europe & Export

Coty Inc
09.2019 - 08.2020
  • Responsible for Gucci Make-up & Burberry Beauty with full ownership from strategy to execution and full P&L responsibility
  • Led influencer marketing on the full Coty Portfolio (Low Premium/Premium & Premium+) inc both fragrances and cosmetics
  • successfully developed 360 plans for Gucci & Burberry in travel retail environment Engaging and co-creating joint business plans with Dufry & Heinemann for new launches and further new business opportunities.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Associate Corporate Affairs Manager

WELLA COMPANY
01.2019 - 09.2019
  • Leading corporate internal/external events, PR and communications
  • Collaborated in team-based environment across different functional groups.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.

Associate Brand Manager & Media

Royal Swiss Montres & Bijoux SA
08.2018 - 11.2018
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Produced real time content across social media platforms (Instagram, Facebook, etc.)
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Built analytics on digital marketing channels & social media platforms.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Business Development Associate

Plug & Play Tech Center
06.2017 - 09.2017
  • Led research on the luxury goods, beauty & fashion industry with the objective to identify the industry’s core challenges in key areas.
  • Co organized the largest annual selection day event and invited major corporations in the industry to be connected with our startup eco-system.
  • Pitched plans and investment strategies to potential partners to raise capital.
  • Orchestrated the Shopping 2.0 event, bringing together retail corporations and financial startups to drive collaboration and innovation on payment process.
  • Used SalesForce to handle current portfolio and prospective leads.

Education

Bachelor of Science - Business Administration

Webster University
Geneva, Switzerland
05.2017

Skills

  • P&L Management
  • Social Media Digital Marketing
  • KPI Tracking
  • Project Management
  • Data Analytics
  • Influencer Marketing
  • WordPress
  • Attention to Detail
  • Problem-Solving
  • Excellent Communication
  • Planning and Coordination
  • Critical Thinking
  • Self-Motivated
  • Multitasking Abilities

Languages

English
Bilingual or Proficient (C2)
Persian
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
Arabic
Intermediate (B1)

Timeline

Marketing Manager Travel Retail Europe & Africa

Coty Inc
09.2020 - Current

Marketing Manager Travel Retail Europe & Export

Coty Inc
09.2019 - 08.2020

Associate Corporate Affairs Manager

WELLA COMPANY
01.2019 - 09.2019

Associate Brand Manager & Media

Royal Swiss Montres & Bijoux SA
08.2018 - 11.2018

Business Development Associate

Plug & Play Tech Center
06.2017 - 09.2017

Bachelor of Science - Business Administration

Webster University
Delbar Safakish