Dimitra Vidali
Zurich
Summary
With an MBA in Marketing and four years of experience in luxury hospitality, I bring a unique blend of creative thinking and luxury brand communication expertise. I specialize in digital marketing, content creation, and brand activations, always with a focus on building meaningful connections with audiences. My passion lies in combining strategy and creativity to create impactful, lasting brand experiences. Creative and strategic Public Relations Manager with background in developing and implementing PR strategies that enhance brand image. Skilled in crafting compelling messages, managing media relations, and coordinating high-profile events to increase visibility and engagement. Track record of successfully navigating crisis communications, ensuring consistent and positive messaging across all platforms. Demonstrated ability to lead teams in executing campaigns that significantly improve public perception and drive organizational goals.
Overview
4
4
years of professional experience
Work History
Creative Strategist
Brand & Marketing Strategy freelancer
01.2024 - Current
- Captured and developed creative content and brand strategy activations for digital marketing and social media campaigns.
- Worked across various industries, including fashion, wellness, hospitality, and medical aesthetics.
Creative Marketing, CRM, Customer Service & Social Media Manager
IRÄYE Skincare
Zurich
01.2024 - 01.2025
- Improved startup agility by adapting to 4 roles and multiple marketing/customer service tasks, increasing team flexibility and strengthening cross-functional support.
- Led creative strategy and content production across social media and CRM campaigns (via Klaviyo).
- Co-developed and designed new product and packaging, from concept mood boards to final visuals and storytelling.
- Created brochures, leaflets, brand presentations, and product decks for internal and external stakeholders.
- Supported customer service by replying to emails and solving client inquiries with a luxury and solution-oriented mindset.
- Acted as a start point of contact for stakeholders and collaborators, ensuring smooth communication and project flow.
- Assisted in planning and supporting events and pop-ups, including on-site help, and visual setup.
Guest Relations Agent
F&b
Munich
11.2022 - 12.2023
- Collaborated with the marketing team to organize events and special occasions.
- Managed VIP guest experiences, preferences, seating plans, and daily communications for up to 100 guests.
- Maintained luxury brand standards and boosted guest satisfaction by 20%.
Guest Relations & Experience Manager
Aeolis Tinos Suites
Tinos
05.2022 - 09.2022
- Increased social media engagement by 20% through collaboration with external PR agency.
- Coordinated and supported events, from start to finish, making sure everything went smoothly.
- Served as the primary contact for in-house guests, accommodating special requirements, addressing needs and handled guest complaints, resolving issues promptly to maintain high standards.
Event Service
Andaz Hotel by Hyatt
Munich
10.2021 - 04.2022
- Increased attendee satisfaction by 25% by supporting 5 large-scale events and coordinating with sales and catering teams.
- Ensured a smooth client experience that aligns with brand standards.
Education
Master of Business Administration - Marketing
Cardiff University
09.2023
Bachelor of Arts - German Language & Literature
National and Kapodistrian University of Athens
02.2019
Skills
- Adobe CC
- Canva
- CRM
- Email Marketing
- Figma
- Google Analytics
- InDesign
- Klaviyo
- Mailchimp
- Photoshop
- SEO
- Shopify
- Illustrator
- Gmail
Languages
- English, C1- C2: Proficient
- German, C1: Advanced
- Greek, Native
- Italian, A1: Beginner
Accomplishments
- Improved Guest Satisfaction: Boosted guest satisfaction by 20% managing VIP experiences for 100 guests.
- Enhanced Brand Visibility: Increased brand visibility by 30% through strategic social media campaigns.
- Increased Engagement Rate: Achieved 25% higher engagement rate in digital campaigns across various industries.
- Successful Exhibition Sales: Organized exhibition leading to 50% sales increase of branded merchandise.
Timeline
Creative Strategist
Brand & Marketing Strategy freelancer
01.2024 - Current
Creative Marketing, CRM, Customer Service & Social Media Manager
IRÄYE Skincare
01.2024 - 01.2025
Guest Relations Agent
F&b
11.2022 - 12.2023
Guest Relations & Experience Manager
Aeolis Tinos Suites
05.2022 - 09.2022
Event Service
Andaz Hotel by Hyatt
10.2021 - 04.2022
Master of Business Administration - Marketing
Cardiff University
Bachelor of Arts - German Language & Literature
National and Kapodistrian University of Athens
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