Doina Bitca
Tavannes
Summary
International marketing professional with 5+ years experience at Swatch, specializing in global campaign management, 360 brand activation and creative content production. Proven ability to lead advertising campaigns from brief to international roll-out, coordinating agencies, budgets and cross-functional stakeholders across global markets. Experienced in delivering integrated brand experiences across Social Media, Paid Media, PR and E-commerce, with a strong focus on creative excellence, brand consistency and effective execution. Professional English used daily in an international environment.
Overview
7
7
Languages
9
9
years of professional experience
Work History
Brand Creative Content Specialist
Swatch
Biel/Bienne
2024.08 - Current
- Lead 3-4 global advertising campaigns per year, managing projects from creative brief and budget planning through production, asset approval and international roll-out.
- Manage product photography for the watch portfolio, coordinating shoots and reviewing product representation to ensure accuracy, visual quality and compliance with brand standards before assets are released for advertising.
- Manage external creative partners, including agencies, photographers and videographers, overseeing quotations, negotiations, budgets, timelines, production and final deliverables.
- Create and coordinate additional photo and video content across the wider annual campaign calendar, adapting assets for Social Media, Paid Media and E-commerce requirements.
- Oversee multi-format creative production, including advertising visuals, lifestyle and PR photography, video, animations, OOH and digital campaign assets.
- Coordinate with international markets and internal teams on campaign adaptations, asset delivery and consistent brand execution across global touchpoints.
Data Asset Management Specialist
Swatch
Biel/Bienne
2022.01 - 2024.08
- Managed Swatch's global Digital Asset Management platform, ensuring marketing assets were structured, accessible and efficiently distributed to international markets.
- Partnered with Marketing and IT teams to continuously improve the platform, optimizing asset organization, user experience and content workflows based on business and market needs.
- Managed the internal photography studio and e-commerce wristshot production, coordinating with the photographer and overseeing the creation and delivery of product imagery.
- Collaborated with creative agencies to produce additional campaign assets for Social Media, coordinating briefs, production and final deliverables.
- Supported international markets and internal teams with asset access, usage.
Assistant to VP Marketing
Swatch
Biel/Bienne
2021.05 - 2021.12
- Provided executive and operational support to the VP Marketing, managing a complex agenda, coordinating meetings and ensuring smooth day-to-day organization of the Marketing department.
- Coordinated business travel for the Marketing team, managing schedules, logistics and related arrangements.
- Managed contract and approval workflows, liaising with Finance and internal stakeholders to coordinate signatures, documentation and follow-up.
- Supported cross-functional coordination within the Marketing organization, facilitating communication, meetings and administrative processes across teams.
Administrative & HR Support
Cadrans Flückiger (Patek Philippe)
Saint-Imier
2021.02 - 2021.04
- Supported administrative and HR activities, including employee documentation and internal coordination.
Administrative & HR Support
Sabato Microtec GmbH
2017.09 - 2019.09
- Supported HR administration, documentation and day-to-day office processes.
Education
Professional Certificate - Digital & Social Media Manager
CVPC
Sion2023-01
Federal VET Diploma in Commerce (CFC) - Federal Vocational Baccalaureate - Commerce
École Supérieure de Commerce
Bienn2018-01
Skills
- Global and 360° Campaign Management
- International Marketing and Brand Activation
- Project Management
- Creative Production and Agency Management
- Budget Management and Negotiation
- Brand Strategy and Content Marketing
- International Stakeholder Coordination
- Digital Asset Management and Platforms
- Adobe Creative Cloud Photoshop Microsoft Office CapCut Canva
Languages
Romanian, Portuguese
First language
French
Proficient
C2
English
Advanced
C1
Spanish
Advanced
C1
Russian
Upper intermediate
B2
Italian
Elementary
A2
German
Beginner
A1
Websites, Portfolios and Profiles
linkedin.com/in/doina-bitca-der.c
Timeline
Brand Creative Content Specialist
Swatch
2024.08 - Current
Data Asset Management Specialist
Swatch
2022.01 - 2024.08
Assistant to VP Marketing
Swatch
2021.05 - 2021.12
Administrative & HR Support
Cadrans Flückiger (Patek Philippe)
2021.02 - 2021.04
Administrative & HR Support
Sabato Microtec GmbH
2017.09 - 2019.09
Professional Certificate - Digital & Social Media Manager
CVPC
Federal VET Diploma in Commerce (CFC) - Federal Vocational Baccalaureate - Commerce
École Supérieure de Commerce