Dominique Marguerat
Marketing Manager
Lausanne
Summary
Results-driven marketing and business development professional with extensive experience in product marketing, business strategy, and partnership development. Expertise in telecommunications, B2B sales, and public sector engagement. Proven track record of driving growth through strategic planning, negotiation, and cross-functional team coordination.
Overview
26
26
years of professional experience
2
2
Languages
Work History
Marketing Manager
Salt Mobile SA
11.2021 - Current
- Managed and developed product portfolio, driving growth and innovation
- Led the launch of GoMo in Switzerland
- Monitored and optimized marketing campaigns through KPI analysis
- Translated product vision into business and market requirements
- Coordinated cross-functional teams for product-related activities
- Ensured accuracy of sales materials and performance reports
Scientific Advisor
HEG University of Applied Sciences in Business Administration
04.2019 - 11.2021
- Delivered lectures in Marketing at Bachelor and Master levels
- Conducted academic research, contributing to publications
- Assisted in research funding applications (FNS, InnoSuisse)
- Guided student consulting projects with industry partners
Freelance Product Manager
UPC Cablecom (now Sunrise GmbH)
08.2016 - 04.2018
- Led the UPC Mobile B2B launch in Switzerland
- Developed and optimized marketing campaigns
- Assessed business opportunities and market trends
Senior Business Manager
Orange Communications/Salt Mobile SA
01.2008 - 03.2016
- Managed acquisition, implementation, and life-cycle support for MVNO & M2M partners
- Led negotiations and contract management for key partnerships (UPC Mobile, Lycamobile, etc.)
- Developed and implemented B2B strategies to increase customer acquisition and retention
- Designed and executed new price plans, direct marketing campaigns, and distribution strategies
- Evaluated European legislation impacts on roaming strategies and revenue
Product Manager
Orange Communications SA
01.2007 - 01.2008
- Developed and implemented a new messaging (SMS/MMS) strategy
- Conducted product life cycle analysis and market impact assessments
- Implemented initiatives to increase product adoption and usage
Project Manager
Orange Communications SA
01.2005 - 01.2007
- Led customer retention strategies for High-Value Clients
- Designed and executed direct marketing campaigns
- Spearheaded the development and rollout of an enhanced e-shop platform
Senior Post-Doctoral Research Fellow
HEC Business School
01.2004 - 01.2005
- Published academic research on marketing management and consumer behavior
- Coordinated an inter-university online marketing course project
Research & Teaching Assistant
HEC Business School
01.1999 - 01.2004
- Completed a Ph.D
- Thesis on eco-labeled product purchase and recycling behavior
- Conducted research, developed teaching materials, and mentored students
- Facilitated consulting projects with multinational corporations (Nestlé, P&G, Caterpillar)
Education
Ph.D. - Economics (Management Specialization)
HEC Business School
Lausanne, SwitzerlandMaster’s - Economics (Management Specialization)
HEC Business School
Lausanne, SwitzerlandSkills
Market Analysis Proficiency
Distinctions And Awards
- 2009/2010, Top Talent Training Program, Orange Communications SA
- 2004, Prix de la Solidarité Confédérale for excellence in doctoral thesis, Université de Lausanne
Personal Information
- Number of Children: 2
- Date of Birth: 05/26/72
- Marital Status: Divorced
Timeline
Marketing Manager
Salt Mobile SA
11.2021 - Current
Scientific Advisor
HEG University of Applied Sciences in Business Administration
04.2019 - 11.2021
Freelance Product Manager
UPC Cablecom (now Sunrise GmbH)
08.2016 - 04.2018
Senior Business Manager
Orange Communications/Salt Mobile SA
01.2008 - 03.2016
Product Manager
Orange Communications SA
01.2007 - 01.2008
Project Manager
Orange Communications SA
01.2005 - 01.2007
Senior Post-Doctoral Research Fellow
HEC Business School
01.2004 - 01.2005
Research & Teaching Assistant
HEC Business School
01.1999 - 01.2004
Ph.D. - Economics (Management Specialization)
HEC Business School
Master’s - Economics (Management Specialization)
HEC Business School
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