ENRICA PONZELLINI

Position Summary

Develops and executes global brand strategies to enhance company identity and reputation.
Synthesize corporate communication and creative direction for coherent brand narrative.
Ensures cohesive brand experience across all internal and external touchpoints.
Directs visual storytelling initiatives to align with overall brand strategy.

Key Responsibilities

• Brand Strategy: Define and evolve the long-term global brand positioning, purpose, architecture, and value proposition.
• Corporate Communication: Oversee global PR, crisis management, internal communications, and corporate social responsibility (CSR) initiatives.
• Creative & Visual Direction: Guide artistic, design, and multimedia teams to enforce rigorous visual identity guidelines across products, packaging, and digital channels.
• Cultural Alignment: Partner with HR to embed the brand identity into corporate culture, employer branding, and employee experience.
• Stakeholder Relations: Shape the messaging for investor relations and executive leadership to align with the core corporate narrative.
• Developed and executed brand strategies to enhance market presence and customer engagement.
• Led cross-functional teams to align marketing initiatives with corporate objectives and brand vision.

Reports To: Chief Executive Officer (CEO)

Location: Corporate Headquarters / Hybrid

Leads marketing strategy for organization, elevating brand management and boosting revenue growth.

• Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.
• Fostered partnerships with external agencies to optimize content creation and media planning efforts.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Establish and advance long-term global brand positioning, purpose, architecture, and value proposition.
• Direct global communication efforts for PR crisis management, internal messaging, and CSR initiatives.
• Orchestrated creative and visual leadership, ensuring compliance with extensive visual identity standards for product packaging and digital platforms.
• Engage with HR to weave brand identity throughout corporate culture
• Craft communications for investor relations and executive leadership that reinforce core corporate narrative.

• Playing a crucial role in shaping the concept and the exhibition experience.
• Contributed to artwork selection process
• Managing the creation of interpretive texts by engaging writers
• Successfully coordinating budget and logistics for the exhibition.
• Created marketing plans and devised strategic communication approaches to promote to wider audience, increase traffic and support brand recognition.
• Participated in meetings to discuss creative roles , assignments and ideas, implementing brand vision.
• Provided direction and supervision for team of art directors and designers to convey image, tone and story of brand.
• Drafted and submitted progress reports to relay concept, creation and execution, supporting lifecycle of project.
• Collaborated with writers to refine narratives and enhance overall quality.

• Delivered engaging lectures, and facilitated interactive discussions for the Fashion Communication course.
• Facilitated interactive learning experiences in workshop settings.
• Enhanced project creation and documentation abilities.

• Generating funds for charity.
• Secured sponsorships for the shopping event and gala dinner.
• Coordinated the production of a shopping exhibition, showcasing various brands' pop-ups.
• Manage the attendance of more than 1,000 dinner gala guests.
• Create the communication strategy through: paid media, social media, influencer, and artists.
• Provided collaboration support to Vogue Italia as a media partner during the event.

• Consultant responsible for coordinating the SS2023 collection, developing the presentation concept, and delivering the day event at February Fashion Week 2023.
• Collaborated closely with the PR team for gifting and invitations.
• Communicated and articulated consistent visual direction for project mood, environments, and characters.
• Communicated updates and concerns clearly and concisely to appropriate team members and managers, to maintain smooth-running operations.

• Provide instruction in both classes and individual settings to cultivate communications skills, and marketing abilities.
• Developed diverse instructional and support methods to reach diverse needs and learning modalities.

• Establish and drive a multi-channel communications strategy.
• Define the global image for the brand, their voice and maintain brand integrity across all platforms.
• Decide KPI's and budgets for the teams world wide : pr & press, events, celebrities & KOL content creators, social media and advertising media.
• Lead and manage a team of 30 employees, overseeing their hiring, training, and professional growth.
• Develop positive content, creative events, new media techniques and e-commerce innovative projects.
• Track engagement and growth across various platforms.

• Liaise with team members to promote public relations, and strategies to maintain client relations and develop projects.
• Work with brands to develop identity and values.
• Collaborate with photographers and stylists to showcase brands, and produce photoshoots.
• Edit copywriters, photo editor. and stylist.
• Participate with the Editor in Chief at Fashion Weeks and events worldwide.
• Collaborate on Vogue Italia web and social media.

• Produce a magazine with positive values and innovative ideas: create edit and produce all the materials.
• Cultivate relations with brands and readers.
• Manage 15 employees, overseeing the hiring, training, and professional growth.
• Use all platforms Vogue Italia website and social media for both titles to enhance the brands value.
• Participate in fairs and international events in both Children and Wedding topics.

• Create, produce, and edit content for jewellery, watches, and high luxury goods.
• Establish and grow brand relations.
• Establish digital communication project.
• Participate in fairs and international events linked to the world of jewellery.
• Style shoots with models and celebrity with unique pieces from the jewellery world.
• Wrote interesting story headlines and summaries to engage readers and support click-thru rates.
• Created layouts and worked with department personnel to produce online and printed publications.

• Created and organized a new digital platform for a magazine
• Interviewed community members and individuals to gather and verify story content.
• Selected images to accompany written copy, using stock photos and graphics in alignment with style guidelines.
• Wrote interesting story headlines and summaries to engage readers and support click-thru rates.
• Enforced style guide requirements and adherence to industry best practices, supporting consistent quality.
• Coordinated with writers, photographers, and graphic designers to produce compelling and visually appealing articles.
• Used correct style, proper grammar and appropriate voice in journalistic pieces.
• Reviewed finished work prior to publication, noting edits and approving final versions.
• Cultivated relationships with industry experts, influencers, and thought leaders for collaborative content opportunities.

• Production, cast, and style fashion shoots.
• Assist Editor in Chief in client appointments, events, and shows.
• Engage with various international Condé Nast teams.
• Collaborated with production staff to complete quality, on-time printings.
• Researched topics and checked facts to maintain high standard of journalistic integrity.
• Maintained up-to-date knowledge of industry trends, competitors, and regulatory changes affecting editorial content.
• Collaborated with creative directors, graphic designers and producers to execute projects with precision and achieve project goals.
• Monitored and enforced deadlines, managing multiple workflows to support publications timelines.
• Liaised with marketing and sales teams to align editorial content with promotional activities and campaigns.
• Cultivated relationships with industry experts, influencers, and thought leaders for collaborative content opportunities.