Summary
Overview
Work History
Education
Skills
Personal Information
Competencies
Languages
Hobbies and Interests
References
Certification
Timeline
Generic

Eunice Lee

Basel

Summary

Results-driven UX Manager and Digital Transformation Specialist with 7+ years of experience aligning business strategy with emerging technologies to enhance Customer Experience (CX) and user journeys. Proven success in leading digital transformation projects, developing product roadmaps, and implementing customer-centric solutions, resulting in a 20% increase in customer satisfaction and improved product adoption. Skilled in leveraging behavioral economics to design engaging CX, foster customer loyalty, and drive business growth. Expertise in user research, managing design systems, and collaborating with cross-functional teams to align digital strategies with business objectives.

Overview

12
12
years of professional experience
1
1
Certification

Work History

User Experience Manager

Endress Hauser Group
01.2023 - Current
  • Conducted user research and data analysis to provide insights that refined product roadmaps, resulting in a 20% improvement in customer satisfaction by optimizing user experience and integrating advanced technology
  • Led the creation and implementation of a design system, improving consistency and efficiency across product teams, leading to a reduction in design errors and faster product development cycles
  • Managed digital transformation initiatives, integrating emerging technologies into product development, increasing product adoption rates by 15%, and ensuring continuous support for ongoing product improvements
  • Collaborated with product teams and software development to align digital solutions with business objectives and provide continuous improvement in customer engagement.

Design Manager

Endress Hauser Group
08.2019 - 12.2022
  • Optimized the customer journey for Industrial IoT solutions, improving key touchpoints and contributing to a 15% increase in customer retention
  • Worked closely with marketing, sales, and development teams to align digital strategies with business goals, resulting in a 10% increase in overall sales through a better customer experience
  • Led digital projects including the development of ROI calculators and digital service platforms, generating a 20% increase in customer leads and improved lead conversion
  • Monitored and applied industry trends to product design, ensuring competitiveness in a rapidly evolving market.

Intern

Endress Hauser Group
06.2019 - 08.2019
  • Supported the development of a cohesive product design strategy for Industrial IoT, aligning product design with branding and marketing efforts, which increased market visibility
  • Assisted in digital marketing initiatives, ensuring designs were consistent with overall business strategies, enhancing customer engagement.

Marketing Communications Intern

Industrial IoT
05.2017 - 08.2017
  • Developed and executed a multilingual marketing strategy for the Planetwith App, leading to a 15% increase in user engagement across Korea, China, and English-speaking markets
  • Conducted market research and competitor analysis, leading to the acquisition of $1M in government IT contracts
  • Managed digital marketing campaigns, resulting in a 10% increase in app downloads within three months and improving the app's brand visibility.

Co-Owner

Nostalgia
06.2012 - 06.2013
  • Led product design and sales strategy, developing custom sculpting and painting products tailored to client needs, which resulted in repeat business and positive customer feedback
  • Managed client relationships by delivering personalized consultancy services and design solutions, which improved overall client satisfaction and loyalty.

Education

MBA - Master of Business Administration

University of St. Gallen
St. Gallen, Switzerland
07.2025

Bachelor of Arts - Industrial and Product Design

Hochschule Luzern
Luzern, Switzerland
07.2018

Bachelor of Fine Arts - Fashion

The School of The Art Institute of Chicago
Chicago, USA
06.2012

Skills

Customer Journey Mapping, Agile Methodologies, User Research & Analysis, Digital Transformation, Design Systems, Product Roadmaps, Stakeholder Management, Data-Driven Decision Making, Cross-Functional Leadership

Personal Information

Nationality: South Korea

Working Permit: C-Bewiligung

Competencies

Strategic Thinking, Customer-Centric Innovation, Problem Solving, Emerging Technologies, Collaboration, Continuous Learning, Adaptability, Internal Consulting

Languages

Korean
Bilingual or Proficient (C2)
English
Advanced (C1)
Chinese
Intermediate (B1)
German
Elementary (A2)

Hobbies and Interests

  • Creative Design & Art
  • Travel & Cultural Exploration
  • Whiskey Tasting
  • Fitness

References

References, Certificates, and diplomas are available upon request.

Certification

  • Excel Skills for Business : Intermediate I, Macquarie University, 08/01/23, Coursera
  • Excel Skills for Business : Essentials, Macquarie University, 07/01/23, Coursera
  • Collaborative Design : Managing a Team, LinkedIn, 01/01/19, LinkedIn
  • Content Marketing : Social Media, LinkedIn, 01/01/19, LinkedIn
  • Brand Strategy for Designers, LinkedIn, 11/01/18, LinkedIn
  • Chinese: Practical Audio Visual Chinese I, II, III, National Taipei University, 03/01/13 - 02/28/14

Timeline

User Experience Manager

Endress Hauser Group
01.2023 - Current

Design Manager

Endress Hauser Group
08.2019 - 12.2022

Intern

Endress Hauser Group
06.2019 - 08.2019

Marketing Communications Intern

Industrial IoT
05.2017 - 08.2017

Co-Owner

Nostalgia
06.2012 - 06.2013

MBA - Master of Business Administration

University of St. Gallen

Bachelor of Arts - Industrial and Product Design

Hochschule Luzern

Bachelor of Fine Arts - Fashion

The School of The Art Institute of Chicago

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Eunice Lee