FELICIA-ADRIANA VACARELU
Zurich
Summary
Expert in strategic communications, advocacy, and media relations. Over 10 years of experience driving strategy and direction for clients like the United Nations, the Bill & Melinda Gates Foundation, GSMA, Western Digital, and BCG. A journalist by trade and a seasoned spokesperson with experience managing media relations and high-impact events.
Overview
19
19
years of professional experience
Work History
Communications Lead for Digital Transformation
United Nations Development Programme
2021.01 - Current
- Lead a team of 6 communication professionals to develop, plan and execute the communications & engagement strategy for UNDP's Chief Digital Office.
- Develop the corporate narrative and framework to guide UNDP's global positioning and advocacy on digital.
- Produce engaging writing, social media, online campaigning and thought leadership pieces.
- Establish relations with the media for the highest visibility in the digital and technology space.
Communications & Engagement Lead
United Nations Secretariat
2016.01 - 2021.01
- Developed and implemented the global communication & engagement strategy for UN Global Pulse, the UN Secretary-General's initiative on big data and AI. Acted as UNGP's spokesperson and media relations advisor.
Communications Officer
UN Food and Agriculture Organization
2010.01 - 2016.01
- Developed human-interest stories for digital campaigns with a global reach. Developed internal communication strategies for launching new projects and programs in all 170 FAO offices.
Public Affairs Manager
SMA Public Affairs
2008.01 - 2010.01
- Planned public affairs and advocacy strategies in support of key commercial objectives across the product portfolio of the firm, including coordination of communication and engagement activities for the 2009 Black Sea Energy and Economic Forum. Cultivated strong corporate image and identity with clear branding.
Journalist
Mediafax News
2005.01 - 2008.01
- Wrote articles for the financial and healthcare sectors and performed analyses on market trends.
Education
Master of Arts - Media and Public Relations
University of Leicester
Leicester, United Kingdom2021
Bachelor of Arts - Languages and Philology
University of Bucharest
Bucharest, Romania2019
Skills
- Strategic Communications
- Storytelling and Creative Writing
- Visual Communications
- Media Relations
- Fundraising
- Campaign Management
Languages
French
Advanced (C1)
Italian
Bilingual or Proficient (C2)
Romanian
Bilingual or Proficient (C2)
Timeline
Communications Lead for Digital Transformation
United Nations Development Programme
2021.01 - Current
Communications & Engagement Lead
United Nations Secretariat
2016.01 - 2021.01
Communications Officer
UN Food and Agriculture Organization
2010.01 - 2016.01
Public Affairs Manager
SMA Public Affairs
2008.01 - 2010.01
Journalist
Mediafax News
2005.01 - 2008.01
Master of Arts - Media and Public Relations
University of Leicester
Bachelor of Arts - Languages and Philology
University of Bucharest
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