Marketing and Communications professional with 4 years of experience managing the strategy and execution of marketing campaigns, PR activations, B2B events, and communication strategies for multinational and Fortune 500 companies.
● Generated marketing opportunities value of 1.7 million $ in 2023
● Leading strategy and execution of marketing campaigns and events in EMEA
● Managing the analysis of data analytics reports and lead generation strategy
● Driving brand reputation and growth through PR tactics and digital marketing activations
● Generated marketing opportunities value of 1.0 million $ in 2021
● Planned and executed marketing campaigns and PR activations
● Managed social media content and paid media strategy, CRM operations, and budgeting
● Managed a PR agency to increase brand awareness and sales opportunities
● Coordinated digital marketing campaigns and CRM operations for B2B events
● Supported SEO/SEM planning, media relations and website maintenance
● Designed creative marketing collaterals
● Supported paid media and event planning for the Arc'teryx brand
● Managed budget monitoring, data analytics reporting, and influencer marketing strategy