Francesca Menzione
Genève
Summary
Experienced multi-lingual sales professional with 20 years of experience selling specialized medical devices and providing technical and educational support within hospitals
Overview
32
32
years of professional experience
Work History
Senior Sales Representative, Biopsy/Urology
CR Bard (a Becton Dickinson company)
05.2016 - 11.2024
- Responsible for Biopsy and Urology in French and Italian speaking Switzerland, managing the largest Radiology departments in Hospitals and private centres
- Organized workshop and training for young radiologists during the most important breast radiology congresses in Switzerland
- Attended with clients in several master classes in Europe for the development of new procedures in the area of VAB Macro biopsy in Ultrasounds/Stereotactic/MRI
- Gained very high market share for biopsy and urology devices
Senior Sales Representative, GCC (General Critical Care)
Medtronic (ex Covidien)
02.2015 - 04.2016
- Responsible for the respiratory and critical care business in French and Italian speaking Switzerland, managing the largest ICU and anaesthesiology departments
- Responsible for the organization of product trainings in Hospitals
Senior Sales Specialist, Endomechanical and Intelligent Devices (EMID)
Covidien AG
01.2007 - 01.2012
- Responsible for the stapling and laparoscopy business in French speaking Switzerland
- Responsible for 4 Excellence Centers for bariatric surgery (Hopital de la Tour, Geneva; HUG, Geneva; CHUV, Lausanne; Hopital de Monthey, Valais) and 2 Excellence Centers for thoracic surgery (HUG, Geneva; CHUV, Lausanne)
- Gained very high market share for both stapling and surgical instrumentation, in a highly sophisticated and technically advanced territory
- Organized tissue lab classes in all University Hospitals
- Attended with clients in several master classes for the development of new techniques in the area of bariatric and thoracic surgery at the Eleancourt Centre in Paris
Senior Sales Representative, Sutures and Laparoscopy
Tyco Healthcare AG
10.2000 - 01.2006
- Responsible for all the University Centres in French speaking Switzerland
- Organized laparoscopy laboratories and training for young assistants in University Hospitals
- Organized promotional events in Exhibitions and Healthcare Seminars
- Internal coach for new hires in the Sutures Business
Sales Specialist
Essex Chemie AG (Division of Schering Plough)
03.2000 - 10.2000
- Responsible for orthopaedic surgery cement sales for French-speaking and Italian-speaking Switzerland
Senior Marketing Specialist, Sutures Division
Ethicon Spa, Italy
01.1998 - 01.1999
- Introduced two brand new surgical products to the Italian market – Advaseal (surgical sealant) and PHS (new hernia systems)
- Organized 4 Pilot Centers in large hospitals in Italy
- Prepared a sales package for the field and gave specific educational courses during sales meetings
Sales Representative, Sutures Division
Ethicon Spa, Italy
01.1994 - 01.1998
- Responsible for sales in a large territory in Lombardy (Revenue: $5m / year), taking care of technical promotion of surgical products, handling a broad portfolio of customers (public and private hospitals)
- Prepared and implemented contracts and complex public tenders
- Managed 3 distributors (handling smaller hospitals) and 3 agents, including definition of specific distributors/agents sales objectives and periodic performance evaluation
Sales Representative
La Tecnica (Rank Xerox distributor)
01.1993 - 01.1994
- Responsible for portfolio of clients in the district
Education
BA Honors Degree - Italian Literature
Universita’ degli Studi
Milano01.1992
High School -
Liceo Scientifico “Gaspare Aselli”
CremonaSkills
- Outbound sales calling
- Network development
- Selling techniques
- Trade show marketing
- Consultative sales
- Strategic prospecting
Languages
- Italian, mother tongue
- French, very fluent
- English, fluent
Timeline
Senior Sales Representative, Biopsy/Urology
CR Bard (a Becton Dickinson company)
05.2016 - 11.2024
Senior Sales Representative, GCC (General Critical Care)
Medtronic (ex Covidien)
02.2015 - 04.2016
Senior Sales Specialist, Endomechanical and Intelligent Devices (EMID)
Covidien AG
01.2007 - 01.2012
Senior Sales Representative, Sutures and Laparoscopy
Tyco Healthcare AG
10.2000 - 01.2006
Sales Specialist
Essex Chemie AG (Division of Schering Plough)
03.2000 - 10.2000
Senior Marketing Specialist, Sutures Division
Ethicon Spa, Italy
01.1998 - 01.1999
Sales Representative, Sutures Division
Ethicon Spa, Italy
01.1994 - 01.1998
Sales Representative
La Tecnica (Rank Xerox distributor)
01.1993 - 01.1994
BA Honors Degree - Italian Literature
Universita’ degli Studi
High School -
Liceo Scientifico “Gaspare Aselli”
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