Francesca Panico
Zurich
Summary
Dedicated Communications Manager with medical background and strong passion for the pharmaceutical industry. Proven management, organizational and creative skills to coordinate and lead multiple, concurrent projects.
Eager to contribute to team success through hard work and well-rounded set of skills across both internal and external communication, with a focus on digital activities.
Overview
3
3
years of professional experience
Work History
Corporate Communications Manager
Vifor Pharma/CSL Vifor
Zurich
01.2022 - Current
- Successful roll-out of over 10 country versions of corporate website. Demonstrated attention to details as well as strong stakeholders and project management by coordinating content creation and translation, local DPO/ legal requirements, platform build. Overall domain received over 1 million page views from over 300 thousand visitors in 12 months.
- Successfully developed and launched new benchmarking design for online version of financial report as well as new best-in-class data charting tools for easy access to relevant financial data and reporting materials, delivering great UX and appearance
- Review marketing materials and documents from marketing teams for brand, design and messaging accuracy
- Set-up and implementation of digital campaign (Google Ads, Programmatic banners and social media) aimed at promoting company brand positioning and product-launch activities. KPIs include 20% increase in page views in 6 months and increase in HCPs conversion lead on corporate website and 2.5% average engagement rate on social media.
- Oversee social media and website messaging through content development, UX design and mapping, follower engagement, social media listening and monitoring, trend analysis and by leveraging competitor research
- Successfully contributed to roll-out of disease awareness global website “Take Iron Seriously” in 10 countries, set-up and implementation of Social Media strategy and messaging, website and UX design. Campaign generated over 45 million views on all channels globally and excellent engagement rate on social media. Global website (excluding countries) generated over 230 thousand visitors (90% mobile users) with excellent engagement (32% bounce rate)
- Development and global launch of new “Symptom Checker” for takeironseriously.com and market roll-out in local language. Highly interactive and engaging online tool for auto-diagnosis of iron deficiency and generation of leads through email functionality. Designed to be extremely mobile-friendly, providing great mobile UX
- Successfully supported business change and transformation during acquisition process, through internal and external communications activities.
Corporate Communications Specialist
Vifor Pharma
09.2020 - 01.2022
- Successfully led launch of new global corporate website, managing cross-functional internal content creation and Medical/ IT/legal/DPO approval process, coordinating design creation, platform build and development with website hosting provider.
- Successfully led launch of US version of corporate website, managing US-based external communication agency in charge of content creation and coordinated building of platform with website provider, reporting directly to US Senior Vice President, General Counsel and Head of U.S. Site Operations and US Vice President of Human Resources
- Successfully worked with Corporate Strategy team and contributed to creation of multi-sponsored campaign on Nanomedicine, developing external and internal communication strategy in collaboration with relevant stakeholders (brand teams, medical, market access and marketing departments) and coordinating external agencies and deliverables creation
- Led creation of HCP medical education platform on global corporate website and pitching idea to different country affiliates for global roll-out
- Active member of COVID-19 Sounding Board, worked cross-functionally to prepare internal communication strategy and internal messages to regularly engage with and inform Swiss-based employees. Successfully contributed to creation and deployment of global hybrid working policy.
- Proved successful working within tight deadlines, international stakeholders and fast-paced atmosphere.
Corporate Communications Intern
Vifor Pharma
09.2019 - 09.2020
- Supported organization and coordination of company events and town halls
- Successfully coordinated company presence at its first recruitment fair, reporting directly to Chief HR Officer as part of Employer Branding Strategy
- Researched and wrote articles and posts, and coordinated internal news flow including publication through channels such as global intranet and Newsletter, Social Media channels and corporate external blog
- Coordinated photoshoots and video/interview production and performed visual and sound editing tasks
Education
Master of Science - Communications And Business Management
Università Della Svizzera Italiana
Lugano -Switzerland09.2019
Bachelor of Arts - Pharmaceutical Biotechnology & Molecular Medicine
Università Di Napoli Federico II
Naples, Italy07.2017
Skills
- Digital Communication, Digital landscape, UX
- Stakeholders and project management
- Corporate brand positioning and product positioning
- Google Analytics and KPIs reporting
- Digital platforms management and development
- Multimedia assets creation
Accomplishments
- Awarded 3 times with "Teamwork Value Award" for showing hands-on and teamwork spirit in taking on extra tasks to support team members and colleagues across other departments on strategic relevant projects
- Launched new global corporate website with best in class technology stack and capabilities, engaging content and call-to-actions for conversion lead. Over 1000 HCPs leads generated in 12 months, supporting CRM and omni-channel marketing activities
Languages
English
Advanced (C1)
Italian
Bilingual or Proficient (C2)
Timeline
Corporate Communications Manager
Vifor Pharma/CSL Vifor
01.2022 - Current
Corporate Communications Specialist
Vifor Pharma
09.2020 - 01.2022
Corporate Communications Intern
Vifor Pharma
09.2019 - 09.2020
Master of Science - Communications And Business Management
Università Della Svizzera Italiana
Bachelor of Arts - Pharmaceutical Biotechnology & Molecular Medicine
Università Di Napoli Federico II
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