Gabor Markus
Croix-de-Rozon
Summary
Senior eCommerce & Digital Transformation Leader with 15+ years’ international experience driving revenue growth, omnichannel strategy, and digital acceleration across B2B/B2C. Proven track record in scaling eCommerce at Director level, leading cross-functional teams, and executing data-driven strategies that deliver measurable business results. Passionate about the outdoors and building seamless consumer journeys.
Overview
17
17
years of professional experience
Work History
SENIOR DIGITAL TRANSFORMATION LEADER
TOURING CLUB SUISSE
05.2024 - Current
- Leading the full digital redesign and commercial strategy for tcs.ch (CHF 160Mio p.a. revenue).
- Orchestrate the strategic roadmap to grow organic traffic by +30% and revenue by +20%, ensuring alignment between digital vision and local market execution.
- Direct all eCommerce functions (SEO/SEA, UX, CRM, CMS), establishing global frameworks and KPIs for performance tracking.
- Act as the key liaison, managing and aligning 40+ stakeholders across marketing, IT, and product teams in a complex matrix environment.
LECTURER IN DIGITAL MARKETING
HEG – UNIVERSITY OF APPLIED SCIENCES
01.2017 - Current
- Teach advanced courses in digital marketing, eCommerce, and social media strategy.
- Mentor 400+ students on developing data-driven marketing strategies and operational frameworks.
DIGITAL MARKETING FRACTIONAL CMO / CDO, CEO & FOUNDER
WSIGABS
04.2017 - 04.2024
- Built and scaled a digital consultancy, delivering eCommerce and growth strategies for 60+ clients in consumer goods, retail, and tourism.
- Developed and oversaw the implementation of tailored go-to-market strategies, driving an average client revenue growth of +89% YoY.
- Scaled eCommerce channels by implementing AI-driven tools and multichannel campaigns, ensuring brand consistency and impact across all touchpoints.
- Full P&L responsibility with a focus on process excellence and operational optimization for international, remote teams.
GLOBAL MARKETING & BUSINESS DEVELOPMENT MANAGER - EMEA
LORD CORP
01.2009 - 01.2016
- Pioneered and executed the go-to-market strategy for a $250M portfolio across 5 diverse EMEA markets.
- Global Strategy Execution: Translated global product and brand guidelines into actionable, region-specific marketing and launch plans, adapting to varied market realities and regulatory environments.
- Cross-Functional Leadership & Collaboration: Acted as the key liaison between US headquarters and EMEA business units to align trade marketing actions, product launches, and commercial briefs. Fostered strong collaboration with sales, engineering, and global product teams.
- Channel-Specific Activation: Developed tailored commercial approaches for key distribution channels and major accounts (including Airbus & Boeing). Managed high-impact activations at global trade shows (Le Bourget, Farnborough).
- Performance & Optimization: Drove +150% EMEA revenue growth through data-led go-to-market and pricing strategies, establishing KPIs and reporting to track campaign effectiveness.
Education
DBA -
11.2025
Leadership in Transition - undefined
01.2011
Executive MBA - Strategy & Business Management
01.2008
Master - Materials Sciences
01.2000
Skills
- Global marketing operations
- Profit and loss management
- Cross-functional leadership
- Omnichannel strategy development
- Global stakeholder engagement
- Performance optimization
- Team Leadership (Managing Managers)
- Fluent: English, French & German
Timeline
SENIOR DIGITAL TRANSFORMATION LEADER - TOURING CLUB SUISSE
05.2024 - Current
DIGITAL MARKETING FRACTIONAL CMO / CDO, CEO & FOUNDER - WSIGABS
04.2017 - 04.2024
LECTURER IN DIGITAL MARKETING - HEG – UNIVERSITY OF APPLIED SCIENCES
01.2017 - Current
GLOBAL MARKETING & BUSINESS DEVELOPMENT MANAGER - EMEA - LORD CORP
01.2009 - 01.2016
INSEAD - Leadership in Transition,
EUROMBA - Executive MBA, Strategy & Business Management
EPFL - Master, Materials Sciences
GEM &HEG GRENOBLE - DBA,