Gary Murray
Head Of Global Digital Fundraising
Bursins
Summary
Experienced change management professional with 25+ years in Retail, Banking, and UN sectors. Specializes in strategic business development and change programs. Proficient in managing large-scale initiatives for organizational success. Utilizes strategic planning and stakeholder engagement for seamless transitions. Proven track record in effective communication of change and promoting continuous improvement culture.
Overview
26
26
years of professional experience
3
3
Certifications
Work History
Head of Global Digital Fundraising
UNICEF
11.2020 - Current
- Led global change and digital transformation initiatives to modernize fundraising operations and drive sustainable, people-centered organizational growth.
- Led digital fundraising transformation across UNICEF markets and National Committees, embedding agile practices, new technologies, and data-driven decision-making
- Built and scaled a global team across Digital Strategy, Data & Analytics, and Campaign Management, fostering collaboration and capability development across regions.
- Designed and implemented a structured change program across technology, skills, and processes, resulting in a 58% increase in digital donor acquisition in 2025, demonstrating the ability to change cultural mindsets and process changes.
- Enabled 72% growth in digital fundraising revenue (18.5% CAGR, 2020–2024) through operational transformation and stakeholder alignment across Digital Strategy, Data Analytics, and Campaign Performance Marketing.
- Fostered cross-regional collaboration with National Committees, Regional Offices, and Country Offices to support the adoption of change initiatives, delivering growth for Digital Fundraising.
Consultant Change Manager
Murray Commerce B.V.
02.2016 - 10.2020
- Directed large-scale transformation projects, including eCommerce launches, system upgrades, and platform migrations
- Overcame organizational resistance through a focus onm people management, structured change management procedures, stakeholder engagement, and clear communication
- Delivered measurable results under tight deadlines, demonstrating agility, strategic planning, and execution
- Collaborated across multiple Brand divisions, departments and leadership levels, ensuring buy-in and smooth implementation.
Head of eCommerce and Digital Marketing for Europe
ASICS
07.2013 - 01.2016
- I led the D2C eCommerce transformation strategy across EMEA, with full P&L ownership.
- I built and managed a cross-functional digital team spanning Merchandising, eCom Operations, Customer Service, eCRM, and platform managemen
- A key challenge was driving alignment across country General Managers and senior stakeholders to support strategic and organizational change.
- Launched 30+ international trading sites, growing revenues from brand sites. Delivering 40% YoY growth in
- Led the strategic shift to a D2C omnichannel business, integrating eCommerce and retail operations.
Global Program Lead, eCommerce
ADIDAS Group
04.2011 - 05.2013
- Led digital transformation initiatives across 30+ countries in Europe, Latin America, Asia. Full accountability for program strategy, delivery, and change menagement of business operations. Focused on enabling sustainable change through stakeholder alignment, capability building, and operational readiness.
- Directed cross-functional delivery across IT, legal, finance, logistics, eCRM, customer service, merchandising, Brand Communicatiojns and digital marketing.
- Mentored regional Commercial Directors, to support change adoption and business transitions, enabling the transition to online business.
- Championed a change-driven approach to digital growth, aligning global strategy with local execution
Business Development and ECommerce Consultant
Tommy Hilfiger International
03.2010 - 03.2011
- Led digital transformation initiatives, focused on improving eCommerce operations and business processes. I managed cross-functional change projects including CMS platform evaluation, product data integration across Retail and eCommerce, and the implementation of new technology for product and digital asset management.
- Coordinated with internal and external stakeholders, including global teams and vendors, to ensure smooth transitions, enhanced operational efficiency, and stakeholder alignment. Delivered measurable improvements in system performance and process adoption.
Senior Business Project Manager, Consultant
ING Bank
07.2007 - 05.2009
- Led the global rollout of Credit Risk intranet applications within the Wholesale Banking Group, managing end-to-end development and delivery from strategy through implementation and transition to operations.
- Led the cross-functional business analysts, technical teams and delivery management.
- Coordinated with Legal and Compliance stakeholders, delivering high-quality solutions and data management under strict governance and tight timelines.
Senior Project Manager
Nike Europe
06.1999 - 06.2007
- I managed the development and implementation of Retail technology across the European portfolio of Nike Retail stores and HQ buseinss. Initiating and managing relationships with stakeholders in Retail, IT and project delivery.
- Developed the technical EDI team, delivering a 200% increase in system integrations with European clients within 12 months by introducing standards of project coordination and change management.
- Senior Project Manager for the Strategic development, delivery and launch of the Nike EMEA eCommerce business across 13 countries. A 3-year project with global teams and vendors across Europe and the US. A high-profile project requiring complex stakeholder and people management, reporting at the highest level within Nike Global.
Education
Post Graduate Diploma - Multimedia and Digital Technology
Napier University
Edinburgh 04.2001 -
Bachelor of Science - Architectural Studies
Strathclyde University
Glasgow, Scotland 04.2001 -
Skills
- 25 years of business development in Retail, Banking, eCommerce and digital marketing, and digital fundraising
- Certified in PMI-recognized Cadence Project Management
- People focussed with succesful history building teams
- Building and developing Organisation capabilities, people, processes and ways of working in UNICEF
- Experienced sponsor managemer at senior levels in private sector sector and UN
- Cross-cultural experience in global markets and regions
Certification
Microsoft Tools including Project Project
Affiliations
- Member of the United Kingdom Chapter of Change Management Institute
- Cadence MC Alumni
Timeline
Head of Global Digital Fundraising
UNICEF
11.2020 - Current
Consultant Change Manager
Murray Commerce B.V.
02.2016 - 10.2020
Head of eCommerce and Digital Marketing for Europe
ASICS
07.2013 - 01.2016
Global Program Lead, eCommerce
ADIDAS Group
04.2011 - 05.2013
Business Development and ECommerce Consultant
Tommy Hilfiger International
03.2010 - 03.2011
Senior Business Project Manager, Consultant
ING Bank
07.2007 - 05.2009
Post Graduate Diploma - Multimedia and Digital Technology
Napier University
04.2001 -
Bachelor of Science - Architectural Studies
Strathclyde University
04.2001 -
Senior Project Manager
Nike Europe
06.1999 - 06.2007
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