Nadja Gürtler

• Omni-Channel Marketing Management
• Brand Planning incl. execution
• Establishment & management of several Social Media Channels
• Initiator of IG Account vivivibes.ch & lead manager
• Planning & Management of Google & Meta Ad Campaigns
• Business Development & strategic planning
• Business Case management
• Budgeting & financial planning
• Demand & forecast planing
• Development & roll-out of new brand VIVIFLOR
• KOL & Advisory Board Management
• Moderator of company webinars
• Sales force trainings & presentations

• Establishment of Social Media Channels
• Planning & Management of, & Meta Ad Campaigns
• Business Development & strategic planning
• Development & roll-out of new brand VIVIFLOR
• Brand Planning for key women’s health portfolio
• Omni-Channel Marketing
• D2C Campaign Planning & Management
• KOL & Advisory Board Management
• Moderator of key healthcare Webinars & HCP Trainings
• Sales Force Training

• Strategic and operational brand planning for Woman’s Health Brands
• B2C & HCP Communication
• KOL Management & Advisory Boards management
• POS & Trademarketing
• Digital marketing management

• Accredited online education platform for health care professionals & patients
• Moderation of pharmaceutical webinars
• Planning, Set-up and moderation of evening webinars
• Customer exchange and training of speakers
  

• Eco-friendly E-Commerce concept
• Onlineshop for handmade ceramics
• Plattform that supports individual pottery artists
• Sells trough Newsletter & Social Media

• Establishment of Strepfen (Strepsils) in Switzerland
• Launch of Nurofen for Periode Pain in Austria
• Brand lead of Strepsils & Nurofen
• Strategic and operational branding of healthcare products
• Strong focus on margin enhancement
• Responsibility for the P&L account, including budget planning and control
• Project responsibility for all new products and product updates
• Training of people responsible in services provided by doctors, chemists and pharmacists as well as briefing and management of various marketing agencies
• Responsibility for the complete marketing mix, including media, PR, BTL and customer research

• Brand & Trademarketing Management of Strepsils, Nurofen, Gaviscon
• New product development
• Responsible for several launch readniess initiatives

• Supported brand managers & marketing director in all relevant aspects of marketing dueties

• Supported audit preparation through research, analysis and presentation development.
• Assisted manager in all aspects of business operations.

• Supervised accurate, efficient and compliant completion of monthly financial reporting packages.
• Sales controlling & reporting
• PnL forecasting

Commercial type E (Theory