Guillaume Katz
Experience Manager | Fan Experience | Partnerships
Profil professionnel
strong>Former professional football player turned sports business executive, with more than 15 years of experience in professional sports, commercial development, sponsorship, hospitality, events, and fan engagement.strong>
I played a key role in our club's move to a new state-of-the-art stadium five years ago, leading initiatives to enhance the fan experience through food & beverage operations, stadium entertainment, safety, and digital innovation.Combining a high-performance athlete mindset with strong commercial expertise, I am passionate about creating engaging experiences that drive fan loyalty, partner value, and business growth.
Vue d'ensemble
11
11
years of professional experience
Expérience
Experience & Marketing Manager
FC Lausanne-Sport
Lausanne
2018.08 - Actuel
• Management of the entire Match Day operations team.
• Lead Marketing & Exerience development and partner experience strategy.
• Develop premium hospitality and networking experiences.
• Manage sponsorship partnerships and activations.
• Contribute to commercial growth and fan engagement initiatives.
strong>Selected achievementsstrong>
- Developed one of the largest business networking events in the Lausanne region, bringing together more than 350 companies annually.
- Strengthened long-term relationships with key sponsors and corporate partners.
- Contributed to the commercial growth and visibility of FC Lausanne-Sport.
- Designed innovative hospitality experiences aimed at increasing partner satisfaction and retention.
- Acted as a bridge between sporting performance, fan engagement and commercial success.
- Led the planning, coordination and delivery of major events in collaboration with UEFA, including the UEFA Youth League Finals and FC Lausanne-Sport's UEFA Europa Conference League campaign.
Professional Football Player
FC Winterthour
Winterthour
2015.08 - 2018.07
• More than 60 professional appearances.
Professional football player
FC Lausanne-Sport
Lausanne
2007.06 - 2015.07
• More than 260 professional appearances.
• 11 UEFA Europa League matches.
• Team captain for over three seasons
Formation
CAS - Université de Lausanne
CAS LEADERSHIP & MANAGEMENT SPORT
LAUSANNE 2022 - 2023
Digital Marketing -
Google
Zurich 2018 - 2019
Markom certificat -
Swiss Marketing
Lausanne 2016 - 2016
CFC Commercial Employee -
EPCL
Lausanne 2008 - 2010
Compétences
Fan Experience
Sponsorship & Partnerships
Hospitality & VIP Experiences
Event Management
Business Development
Commercial Strategy
Team Leadership
Informations complémentaires
- Sport
- Innovation
- Watchmaking
Languages
Français
Langue maternelle
Anglais
Opérationnel
Allemand
Opérationnel
Chronologie
Experience & Marketing Manager
FC Lausanne-Sport
2018.08 - Actuel
Professional Football Player
FC Winterthour
2015.08 - 2018.07
Professional football player
FC Lausanne-Sport
2007.06 - 2015.07
CAS - Université de Lausanne
CAS LEADERSHIP & MANAGEMENT SPORT
2022 - 2023
Digital Marketing -
Google
2018 - 2019
Markom certificat -
Swiss Marketing
2016 - 2016
CFC Commercial Employee -
EPCL
2008 - 2010