Summary
Overview
Work history
Education
Skills
Additional Information
Languages
Timeline
Generic
Guirec White

Guirec White

Veyrier,Geneva

Summary

Through my work at Simba Digital (a digital growth agency) and as an entrepreneur, I developed skills in digital marketing, mastering Google Ads, Facebook Ads, SEO, sales, e-commerce, influencer marketing, sales funnels, social media management, video editing, copywriting, and automation tools like Zapier and Mailerlite.

Overview

9
9
years of professional experience
5
5
years of post-secondary education

Work history

Co-Founder

FlowAlpha SaaS
Veyrier, Geneva
08.2024 - Current
  • Designed and launched FlowAlpha, a white-label SaaS software built on GoHighLevel.
  • Acquired 5 B2B clients during the first phase of deployment.
  • Reduced cost per lead from 110 CHF to 45 CHF by optimizing Facebook Ads campaigns for a client
  • Developed a turnkey marketing management solution for SMEs, agencies, and freelancers.
  • Set up automated sales funnels to generate qualified leads.
  • Built a full marketing ecosystem with email automation, SMS, landing pages, and integrated CRM.
  • Deployed customer acquisition strategies through Meta Ads campaigns.
  • Created the ResaFlow training program to help users get started with FlowAlpha and improve their digital marketing skills.
  • Led the entire entrepreneurial project from initial concept to commercial launch.

Digital Marketing Specialist

Simba Digital
Geneva
02.2023 - 06.2024
  • Development, implementation and optimization of marketing campaigns (social media, Google Ads, SEO, e-mail marketing) for Simba Digital.
  • Optimisation of Simba Digital's website.
  • Link building
  • Use of graphic design tools such as Canva
  • Creation of landing pages and sales funnels.
  • Newsletter/email marketing management
  • Use of automation tools (Zapier, Mailerlite).
  • Data analysis (KPIs), reporting and strategic decision-making.
  • Support for the creation of marketing strategies.
  • Use of marketing channels such as Google Analytics, Google Search Console, Facebook Ads, Google Ads, and LinkedIn ads.
  • Writing blog posts for Simba Digital's website (WordPress)
  • Creation of monthly performance reports for the various platforms.
  • Community manager for Simba Digital's social media profiles.

Online Business Creation

Shopify E-commerce stores
Geneva
03.2018 - 02.2023
  • Search for products to sell
  • Shopify website creation
  • Google and Facebook ad management
  • SEO management
  • Partnership with influencers on Instagram
  • Supplier order management
  • Customer service management
  • Newsletter/email marketing management


Commercial Employee

IEC
Genève
08.2016 - 08.2017
  • Correspondence and orders
  • Reception (greeting and guiding English-speaking guests)
  • Secretariat


Education

Maturité Professionnelle Commerciale - Commerce

CEC Nicolas-Bouvier
09.2012 - 09.2017

Community Management & Brand Content

Cadschool
10.2024 - 12.2024

Skills

  • Google Ads
  • Facebook Ads
  • Community management
  • CRM
  • Photoshop
  • Canva
  • SEO
  • Link building
  • Video editing
  • Website/Sales funnel creation
  • Copywriting
  • Automation tools

Additional Information

Football

Hip Hop

Crypto

Entrepreneurship

Traveling

Languages

English
Native
French
Native

Timeline

Community Management & Brand Content

Cadschool
10.2024 - 12.2024

Co-Founder

FlowAlpha SaaS
08.2024 - Current

Digital Marketing Specialist

Simba Digital
02.2023 - 06.2024

Online Business Creation

Shopify E-commerce stores
03.2018 - 02.2023

Commercial Employee

IEC
08.2016 - 08.2017

Maturité Professionnelle Commerciale - Commerce

CEC Nicolas-Bouvier
09.2012 - 09.2017
Guirec White