Guirec White
Veyrier,Geneva
Summary
Through my work at Simba Digital (a digital growth agency) and as an entrepreneur, I developed skills in digital marketing, mastering Google Ads, Facebook Ads, SEO, sales, e-commerce, influencer marketing, sales funnels, social media management, video editing, copywriting, and automation tools like Zapier and Mailerlite.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work history
Co-Founder
FlowAlpha SaaS
Veyrier, Geneva
08.2024 - Current
- Designed and launched FlowAlpha, a white-label SaaS software built on GoHighLevel.
- Acquired 5 B2B clients during the first phase of deployment.
- Reduced cost per lead from 110 CHF to 45 CHF by optimizing Facebook Ads campaigns for a client
- Developed a turnkey marketing management solution for SMEs, agencies, and freelancers.
- Set up automated sales funnels to generate qualified leads.
- Built a full marketing ecosystem with email automation, SMS, landing pages, and integrated CRM.
- Deployed customer acquisition strategies through Meta Ads campaigns.
- Created the ResaFlow training program to help users get started with FlowAlpha and improve their digital marketing skills.
- Led the entire entrepreneurial project from initial concept to commercial launch.
Digital Marketing Specialist
Simba Digital
Geneva
02.2023 - 06.2024
- Development, implementation and optimization of marketing campaigns (social media, Google Ads, SEO, e-mail marketing) for Simba Digital.
- Optimisation of Simba Digital's website.
- Link building
- Use of graphic design tools such as Canva
- Creation of landing pages and sales funnels.
- Newsletter/email marketing management
- Use of automation tools (Zapier, Mailerlite).
- Data analysis (KPIs), reporting and strategic decision-making.
- Support for the creation of marketing strategies.
- Use of marketing channels such as Google Analytics, Google Search Console, Facebook Ads, Google Ads, and LinkedIn ads.
- Writing blog posts for Simba Digital's website (WordPress)
- Creation of monthly performance reports for the various platforms.
- Community manager for Simba Digital's social media profiles.
Online Business Creation
Shopify E-commerce stores
Geneva
03.2018 - 02.2023
- Search for products to sell
- Shopify website creation
- Google and Facebook ad management
- SEO management
- Partnership with influencers on Instagram
- Supplier order management
- Customer service management
- Newsletter/email marketing management
Commercial Employee
IEC
Genève
08.2016 - 08.2017
- Correspondence and orders
- Reception (greeting and guiding English-speaking guests)
- Secretariat
Education
Maturité Professionnelle Commerciale - Commerce
CEC Nicolas-Bouvier
09.2012 - 09.2017
Community Management & Brand Content
Cadschool
10.2024 - 12.2024
Skills
- Google Ads
- Facebook Ads
- Community management
- CRM
- Photoshop
- Canva
- SEO
- Link building
- Video editing
- Website/Sales funnel creation
- Copywriting
- Automation tools
Additional Information
Football
Hip Hop
Crypto
Entrepreneurship
Traveling
Languages
English
Native
French
Native
Timeline
Community Management & Brand Content
Cadschool
10.2024 - 12.2024
Co-Founder
FlowAlpha SaaS
08.2024 - Current
Digital Marketing Specialist
Simba Digital
02.2023 - 06.2024
Online Business Creation
Shopify E-commerce stores
03.2018 - 02.2023
Commercial Employee
IEC
08.2016 - 08.2017
Maturité Professionnelle Commerciale - Commerce
CEC Nicolas-Bouvier
09.2012 - 09.2017
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