Gulay Dindoruk
Horgen
Summary
With an engineering foundation and a career built across world-class organisations, I combine strong commercial acumen with an entrepreneurial mindset to scale businesses in complex markets. I have led high-impact growth across chemicals, electrical, construction and consumer industries, leading sales, marketing, P&Ls, portfolios and procurement functions at global scale. My strength is in connecting strategy with execution, shaping markets, driving innovation with customers and building high-performing, trusted teams. From creating new business lines to delivering complex transformations, I bring a holistic view of value creation, operational discipline and long-term partnership building. While advising organisations on commercial, sustainability and digital topics, I am now looking for a role where I can contribute meaningfully, create impact and support the next chapter of meaningful and sustainable growth.
Overview
31
31
years of professional experience
Work History
Strategic Business Consultant & Advisory Board Member
EMS&C Consultancy
03.2025 - Current
- Consulting manufacturers and Industrial suppliers to international markets on go-to-market, channel optimisation, and customer growth initiatives to strengthen regional competitiveness. Enabling long-term innovation partnerships with global customers.
- Advising and shaping strategic direction and coaching founders of a sustainability SaaS start-up to accelerate market entry, positioning, and investor readiness.
Commercial Director EMEA
Dow GmbH
08.2018 - 01.2025
- Orchestrated sales and marketing strategy of advanced materials portfolio serving diverse Industrial markets for a USD 700M portfolio. Implementing agile pricing and business-intelligence strategies that drove +50 % revenue growth and 2× margin expansion.
- Sustained above-market, year-on-year growth by building a multi-year innovation pipeline with R&D and key customers, leading empowered, motivated and diverse teams.
- Pioneered the first carbon-free system, opening a USD 40 MM low-carbon revenue pipeline.
- Contributed as Global Leadership team member and lead Global Procurement for USD 2.5B spend into a strategic value engine, steering global sourcing for Raw materials and External Manufacturing as of January 2023: de-risking supply across continents and delivering USD 200 MM annual cost savings for 2 consecutive years.
Commercial & Managing Director
Dow Corning
09.2015 - 07.2018
- Directed Dow Corning’s regional entity, harmonising pre- and post-merger operations and expanding channels to sustain double-digit sales.
- Led the legal entity across Turkey, Middle East, Israel and Azerbaijan; delivered 20 % annual revenue growth across industries, while expanding the distributor network from eight to fifteen and introducing innovative negotiation and contracting models that increased gross margin.
- Executed pre- and post-merger integration, aligning governance and compliance frameworks.
VP Head of Marketing & Business Director
Betek Boya
01.2010 - 08.2015
- Build and grow the Insulation and Construction Chemicals division through strategic investments and by shaping national ETICS standards, scaling a USD 120 MM P&L. Stepped up in 2012 to Head of Marketing for the Coatings Business, leading a multi-brand strategy and regaining market leadership through innovation, digital loyalty, omni-channel pricing and service-driven growth in the Building and Construction industry.
- Directed product and marketing team; repositioned four strategic brands, regaining No. 1 market share in decorative coatings and sustaining double-digit CAGR.
- Launched an award-winning digital loyalty ecosystem engaging 100 K painters and installers, significantly increasing spend per professional.
- Served as Board Member of the RMI Institute, shaping national sustainability initiatives and industry standards; concurrently served as General Manager of Alsecco Turkey, leading strategies for the Contractors and Building Professionals segment.
Director Product Management & Marketing
Ravago and Dow JV / Mardav
08.1998 - 12.2009
- Led the joint venture’s commercial strategy and drove 5× revenue expansion by pioneering Turkey’s first façade-insulation system and embedding ERP/CRM-powered commercial excellence.
- Architected channel, category and procurement strategies during 5× revenue growth to USD 50 MM, introducing Turkey’s first full-service façade-insulation system and capturing 50 % category share; catalysed Turkey’s energy-efficiency drive with ETICS-anchored campaigns, unlocking the largest ETICS market globally.
- Implemented company-wide ERP, CRM, reporting and service-management platforms, establishing a single source of truth for commercial KPIs and accelerating decision cycles.
- Instituted SRM and category-management frameworks that strengthened supplier collaboration and reduced supply-risk scores.
Group Product Manager – Power Control & Utilities
SCHNEIDER ELECTRIC
07.1995 - 08.1998
- Built a strong marketing foundation and technical expertise, leading all segment marketing activities, including business development, multi-channel pricing and product commercialisation for electromechanical and electronic power-control solutions, variable speed drives and soft-starter segments.
- Successfully launched new products to OEMs, end users and channel partners, driving double-digit revenue growth in the segment in Türkiye.
- Collaborated closely with Technical Sales teams and channel partners, acquiring early adopters in newly launched segments through hands-on trials and field activities.
Education
Prompt Engineering, SwissCyber Institute
01.2025
Master’s in Business Management - undefined
University of Istanbul
01.1999
Bachelor’s in Electrical Engineering - undefined
Technical University of Istanbul
01.1995
Skills
- Commercial Strategy & Growth: Sales leadership, P&L management, business development, strategic marketing, customer centricity, key account management, channel strategy, value-based pricing, pricing excellence, market segmentation, margin expansion, commercial excellence, go-to-market strategy, competitive positioning, market entry, B2B commercial strategy
- Digital & Innovation: Digital transformation, data-driven sales, CRM/ERP systems, AI-enabled commercial processes, product and portfolio innovation, pricing analytics, commercial analytics, digital customer engagement, loyalty platforms, digital governance, performance dashboards, marketing automation, digital product management
- Sustainability, Procurement & Operations: Global procurement leadership, category management, strategic sourcing, SRM, supply chain collaboration, risk mitigation, supply continuity planning, ESG integration, Scope 1–3 strategy, sustainable sourcing, circularity initiatives, contract negotiation, cost optimisation, operational excellence, quality and compliance frameworks
- Leadership & Transformation: Cross-functional collaboration, strategic business management, organisational transformation, team leadership, coaching and talent development, agile execution, change and crisis management, stakeholder engagement, post-merger integration, culture building, DE&I, governance and board-level communication
Languages
English
French
Turkish (advanced)
German (intermediate)
Timeline
Strategic Business Consultant & Advisory Board Member
EMS&C Consultancy
03.2025 - Current
Commercial Director EMEA
Dow GmbH
08.2018 - 01.2025
Commercial & Managing Director
Dow Corning
09.2015 - 07.2018
VP Head of Marketing & Business Director
Betek Boya
01.2010 - 08.2015
Director Product Management & Marketing
Ravago and Dow JV / Mardav
08.1998 - 12.2009
Group Product Manager – Power Control & Utilities
SCHNEIDER ELECTRIC
07.1995 - 08.1998
Master’s in Business Management - undefined
University of Istanbul
Bachelor’s in Electrical Engineering - undefined
Technical University of Istanbul
Prompt Engineering, SwissCyber Institute
Recent Trainings
- Prompt Engineering, SwissCyber Institute, 2025
- GenAI Deep Research: Strategic AI Edge for Leaders, Vanderbilt University, 2025
- Board Roles and Corporate Governance, Coursera, 2025
- Persuasive Communication, IESE Business School, 2025
- High Performance Collaboration & Negotiation, Northwestern University, 2024
- Game Theory & e-Auctions, Dow, 2024
- Leading the Sustainable Transformation, Whole Works, 2023
Advisory And Board Roles
- Advisory Board Member, FutureVerde, 2025-01-01
- Business Consultant, EMS&C Consulting, 2025-01-01
- Member, Global Business Leadership Team, Dow, 2023-01-01, 2024-01-01
- Country Leader and Managing Director, Dow Corning, 2015-01-01, 2018-01-01
- Board Member, RMI Institute and General Manager Alsecco Turkiye, 2010-01-01, 2015-01-01
- Contributor, Media Spoke person, Industry Boards & Commissions, IYODER, BOSAD, ETICS, 1996-01-01, 2015-01-01
Skills And Expertise
Sales leadership, P&L management, business development, strategic marketing, customer centricity, key account management, channel strategy, value-based pricing, pricing excellence, market segmentation, margin expansion, commercial excellence, go-to-market strategy, competitive positioning, market entry, B2B commercial strategy, Digital transformation, data-driven sales, CRM/ERP systems, AI-enabled commercial processes, product and portfolio innovation, pricing analytics, commercial analytics, digital customer engagement, loyalty platforms, digital governance, performance dashboards, marketing automation, digital product management, Global procurement leadership, category management, strategic sourcing, SRM, supply chain collaboration, risk mitigation, supply continuity planning, ESG integration, Scope 1–3 strategy, sustainable sourcing, circularity initiatives, contract negotiation, cost optimisation, operational excellence, quality and compliance frameworks, Cross-functional collaboration, strategic business management, organisational transformation, team leadership, coaching and talent development, agile execution, change and crisis management, stakeholder engagement, post-merger integration, culture building, DE&I, governance and board-level communication
Volunteering And Personal Interests
- Mentor, CYDD and Capacity Zurich – DE&I and career coaching
- Competitive Rower – medallist; Captain of the Women’s Masters Team, Thalwil Rowing Club
- Outdoor Enthusiast – active hiker and cross-country skier
Permit
Swiss C Permit
Personal Information
- Title: Director Sales & Marketing EMEA
- Nationality: Turkish
- Work Permit: Swiss C Permit
- Visa Status: Swiss C Permit
Advisory and Board Roles
Advisory Board Member, FutureVerde (2025–present)
Business Consultant, EMS&C Consulting (2025–present)
Member, Global Business Leadership Team, Dow (2023–2024)
Country Leader and Managing Director, Dow Corning (2015–2018)
Board Member, RMI Institute and General Manager Alsecco Turkiye (2010–2015)
Contributor, Media Spoke person, Industry Boards & Commissions – IYODER, BOSAD, ETICS (1996–2015)