Hanane Siaci
Chavannes-près-Renens
Summary
I am a UX/UI Designer with experience in prop-tech and e-commerce, specializing in research-driven design and conversion optimization. I am proficient in Figma and Adobe Creative Suite. I am currently based in Chavannes-près-Renens, Switzerland and have a B work permit, ready to take on new opportunities!
Overview
8
8
years of professional experience
1
1
Certification
Work History
UX/UI & Graphic Designer
Freelance
05.2023 - Current
- Designed and optimized responsive user interfaces for web and mobile platforms, ensuring an intuitive and engaging user experience.
- Developed interactive prototypes to communicate design concepts and gather actionable feedback from stakeholders and users.
- Conducted A/B testing and data analysis to improve usability and drive design decisions based on real user behavior.
- Created visual assets, illustrations, and layouts for marketing materials, social media, and branded content across digital and print.
- Maintained consistency in visual identity across all platforms while aligning with current trends in UX, UI, and graphic design.
- Collaborated cross-functionally with developers, marketers, and content teams to deliver cohesive and impactful design solutions.
Sales Desk Reception
Teleperformance
Barcelona
10.2024 - 01.2025
- Administered extensive range of accounts for Google Ads clients
- Analyzed customer data to identify potential sales opportunities.
- Developed key customer relationships to increase sales.
- Responded promptly to customer inquiries via phone or chat.
- Collaborated with other departments to ensure the best possible service delivery.
- Updated customer information in company databases as needed.
UX/UI Designer
Lastoffr.com
Montréal/Remote
03.2019 - 05.2023
- Developed wireframes and prototypes for web applications using Adobe CC, Figma and Miro.
- Conducted user research, usability testing, interviews and surveys to understand user needs and behaviors.
- Collaborated with product managers and stakeholders to define project scope and requirements.
- Managed multiple projects simultaneously while meeting tight deadlines without compromising quality or attention to detail.
E-Commerce Executive
Neutrends.ca
Montréal
11.2016 - 08.2021
- Developed and implemented e-commerce strategies to increase online sales and enhance the digital shopping experience.
- Created promotional visuals, banners, and landing pages aligned with seasonal campaigns and product launches.
- Designed branded assets and ensured visual consistency across website, email campaigns, and social platforms.
- Analyzed customer buying patterns, identified trends, and proposed design and product presentation improvements to boost engagement.
- Managed and updated website content, ensuring product visuals, descriptions, and UX elements were always up-to-date and conversion-focused.
- Created and scheduled email campaigns, combining marketing strategy with compelling graphic layouts.
- Collaborated with the marketing team to maintain a strong and cohesive brand identity across all digital touchpoints.
- Coordinated with vendors to ensure timely delivery of products and collaborated on packaging design when needed.
- Assisted with photoshoots, image editing, and preparation of multimedia assets for use across channels.
Education
Master - UX/UI Design
CEI: Escuela De Diseño Y Marketing
Madrid, Spain11-2022
Bachelor Degree - Graphic Design
CEI: Escuela De Diseño Y Marketing
Madrid, Spain08-2021
Skills
- Wireframing and Prototype Design
- User Research
- Usability and Accessibility
- User Experience Testing
- Design systems
- Responsive design
- Design thinking
- Figma
- Adobe Creative Suite
- CRM Salesforce
Certification
Enterprise Design Thinking Certificate, IBM
Languages
French
First Language
English
Advanced (C1)
C1
Spanish
Upper Intermediate (B2)
B2
Timeline
Sales Desk Reception
Teleperformance
10.2024 - 01.2025
UX/UI & Graphic Designer
Freelance
05.2023 - Current
UX/UI Designer
Lastoffr.com
03.2019 - 05.2023
E-Commerce Executive
Neutrends.ca
11.2016 - 08.2021
Master - UX/UI Design
CEI: Escuela De Diseño Y Marketing
Bachelor Degree - Graphic Design
CEI: Escuela De Diseño Y Marketing
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