Henrik Björck

Today one of the most important import and wine distribution companies in Sweden. Opening up Norway in 2024. Representing world renowned brands.

Co-founded PrimeWine that later became PrimeWineGroup. Other companies in the group were MondoWine, BGS, Multibev and VinNet among others. Merged with Solera in 2009 to create the biggest independent pan Nordic import company of wine and spirits with presence in Norway and Finland. The Group consists of 15-20 companies today. The Group was bought in 2011 by Capman (PE company).At the time our topline was close to 350 million €. I retired from my operational duties in November 2013.

Joined Fondberg in 1997. Grew the business with 350% in the next coming 5 years. Had a marketshare in Sweden of 13,5%. Represented MGD, Jim Bream, Stolichnaya, Bombay Sapphire among other top international spirit, beer and wine brands. Acquired Svensk Vodka in Motala and made the brand Svensk, the best selling Gin in Sweden and with a big presence in the travel trade.