Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
HIMANSHU SHANKAR

HIMANSHU SHANKAR

Sr. Modern Trade Account Specialist
Chandigarh

Summary

High-performing sales professional with a strong background in territory management, sales growth, and customer relationship building. Skilled in market analysis, team leadership, and sales strategy. Proven ability to drive sales growth, expand market share, and build strong relationships with trade partners. Committed to delivering exceptional results, driving business success, and continuously developing skills and knowledge.

Overview

10
10
years of professional experience
2
2
Languages

Work History

Senior Modern Trade Account Specialist

Unilever
4 2023 - Current
  • Evaluated the effectiveness of ongoing promotions using data-driven insights, informing future campaign planning efforts.
  • Monitored inventory levels closely, making recommendations for restocking or markdowns as needed to maintain optimal sell-through rates.
  • Achieved consistent sales growth by identifying untapped markets while leveraging existing relationships for new business opportunities.
  • Negotiated favorable trade agreements that resulted in cost savings and increased profitability for the company.
  • Increased product visibility with successful merchandising strategies, strengthening brand presence in the market.
  • Assisted clients in maximizing shelf space utilization through effective planogramming strategies, leading to better inventory turnover rates.
  • Maintained strong relationships with clients through regular communication and timely issue resolution.
  • Managed a diverse portfolio of accounts, ensuring optimal product assortment and positioning within each retail location.
  • Boosted sales performance by developing strategic relationships with key accounts and implementing effective promotional programs.

KAE

Hindustan Unilever Limited, HUL
03.2020 - 04.2023
  • Consistently achieved and exceeded sales targets through strategic planning and effective execution.
  • Successfully expanded outlet coverage, fostering growth and new business opportunities.
  • Developed and maintained strong relationships with key wholesalers, suppliers, and retailers.
  • Implemented and managed Shikhar expansion, driving business growth and expansion.
  • Provided on-job coaching and training to field force teams, enhancing their skills and performance.
  • Managed order processes and inventory levels, minimizing stockouts and overstocking.
  • Provided exceptional customer service, addressing issues promptly and streamlining communication.


Territory Sales Officer

Hindustan Unilever Ltd
12.2015 - 02.2020
  • Developed and executed sales plans to achieve sales objectives
  • Conducted market analysis to identify opportunities and challenges
  • Built and maintained strong relationships with existing customers
  • Ensured customer satisfaction and loyalty through excellent service
  • Achieved and exceeded sales targets through effective sales execution
  • Conducted product presentations and demonstrations
  • Generated regular reports on sales performance and market trends
  • Collaboration and Teamwork
  • Training and Development
  • Participated in training programs to enhance sales skills and knowledge



TSI

Britannia Industries Limited
04.2014 - 12.2015
  • Achieved or exceeded sales targets in assigned territory, maximizing market share and revenue.
  • Effectively managed and developed sales territory, building strong relationships with distributors, retailers, and channel partners.
  • Analyzed market trends, competitor activities, and customer behavior to identify opportunities and challenges.
  • Ensured efficient order processing, distribution, and inventory management to meet customer demands.
  • Led and motivated sales team to achieve common goals, providing training and support to enhance skills and product knowledge.
  • Built and maintained strong relationships with key customers, addressing their needs and ensuring customer satisfaction.
  • Executed promotional activities to enhance brand visibility and drive sales.

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Education

MBA - Marketing

Rajasthan Technical University
Jaipur, India
04.2001 -

BBA - Marketing

Bhim Rao Ambedkar Bihar University
Muzaffarpur
04.2001 -

Skills

Trade Sales

Accomplishments

  • PEPSODENT Relaunch (2016):
  • GM Award and Recognition (2016):
  • Lakme Fashion Week Award (2016)
  • Launch Branch Award (2016)
  • Ayush Award (2017)
  • Branch Conference Highest Growth Award (2018):
  • BB Star Award (2018):
  • Execution Award 2022
  • Won JQ k jangbaaz and SQ k Sikandar for Execution and Highest Achievement in the Branch in 2023

Timeline

KAE

Hindustan Unilever Limited, HUL
03.2020 - 04.2023

Territory Sales Officer

Hindustan Unilever Ltd
12.2015 - 02.2020

TSI

Britannia Industries Limited
04.2014 - 12.2015

MBA - Marketing

Rajasthan Technical University
04.2001 -

BBA - Marketing

Bhim Rao Ambedkar Bihar University
04.2001 -

Senior Modern Trade Account Specialist

Unilever
4 2023 - Current
HIMANSHU SHANKARSr. Modern Trade Account Specialist